The 2014 Executive Education workshop took place at Columbia Business School on October 28 and 29, 2014.

Participants from around the world and diverse companies came together to learn the fundamentals of pricing theory and as well as ways to implement an effective pricing strategy at their companies. Professors Robert Phillips and Garrett van Ryzin, lead the sessions. Sharat Mathur, Senior Vice President and Practice Leader at Center sponsor IRI, also presented to the group, discussing his experiences building a pricing strategy into the decisionmaking of a company.

Jeff Ansell, CEO, Sun Products, joined the group for dinner, and discussed why pricing should be important to every organization's CEO.