Analytics Executives learn about the "Art and Science" of Pricing Analytics
Alex Vratskides, founder & CEO, Persado, talks about using data analytics in advertising
The Center welcomed Mark W. Shafer, SVP Analytics and Revenue Management, Disney, as he explained the growth and structure of his group within Disney, which is integrating analytics within the company's operations such as customer service and human resources, as well as its various businesses, like the Lion King.
Center Faculty Receives 2013 Best Paper Award at MSOM
At this year’s MSOM conference at INSEAD, the 2013 Best Paper Award was given to Center faculty members Omar Besbes, Bob Phillips (Director) and Assaf Zeevi for their MSOM paper “Testing the validity of a demand model: An operations perspective”.
Analytics at Work: AppNexus Leading the Way in Digital Advertising
Michael Rubenstein '04 and Marie-Eve Piche '11, president and director of Business Analytics at AppNexus, spoke at a Center-sponsored event on April 29, 2013. Mr. Rubenstein discussed the ways in which AppNexus is applying new technology to the buying and selling of online and mobile advertisiing. The company recently announced its plans to expand into mobile advertising, which represents uncharted territory with huge potential for growth.
Disney Uses Dynamic Pricing on Broadway
The Lion King, Disney’s Broadway musical, continues to be a box office powerhouse even after 15 years in production. Thanks to the implementation of dynamic pricing and other factors, the show is still experiencing box office growth and increased attendance rates.
Continuous growth in annual attendance since 2009 is due in part to dynamic ticket pricing, which adjusts prices according to demand to keep seats filled. In addition, prices are kept “fair;” tickets to “The Lion King” have never reached the highest average ticket price. Web-based sales have also contributed to better attendance since purchasers can see which seats are available on particular dates. Read more in Variety Magazine's article "Broadway's Lion King Roars Louder."
Disney is a corporate sponsor of the Center for Pricing and Revenue Management.
Professor Phillips attends P&G's Annual Goldmine Conference
Center Director Robert Phillips recently attended P&G's annual GoldMine conference focused on business intelligence and analytics. The event included company executives, industry leaders and academics, who shared how analytics are being integrated into their businesses. The Wall Street Journal reported on the conference in "P&G Finds a Goldmine in Analytics."