Choice Architecture and COVID-19 Contact Tracing Apps

As the COVID-19 pandemic has wreaked havoc on global health and the world economy, countries have sought to ease lockdowns while reducing the spread of the virus. An important component of implementing a safer release of lockdown while improving public health and increasing economic activity is digital contact tracing. Contact tracing apps, which notify users when they come into contact with infected or potentially-infected people, are a key element of reducing spread. Widespread adoption of these apps is key to their success, however, and many apps require users to complete a complex, multistage process for the apps to work correctly. We believe that insights from choice architecture can make using contact tracing apps a more fluid process, reducing user spillage.