Decision Science News
| February 8, 2018
CDS director Eric Johnson talks with Deal Crunch about the research that the center does on consumer decisions.
Topics: Business Economics and Public Policy, Marketing | Read Article
Decision Science News
| January 18, 2018
CDS director Eric Johnson discusses bait-and-switch airline fares.
Topics: Business Economics and Public Policy, Marketing | Read Article
Decision Science News
| February 21, 2017
What color is your house?
After reading that question, what were you thinking about? The obvious answer is the color of your house. Though this exercise may seem ordinary, it has profound implications. The question momentarily hijacked your thought process and focused it entirely on your house or apartment. You didn’t consciously tell your brain to think about that; it just did so automatically.
Questions are powerful. Not only does hearing a question affect what our brains do in that instant, it can also shape our future behavior.
Topics: Business Economics and Public Policy, Marketing | Read Article
Decision Science News
| January 19, 2011
Professor Elke Weber speaks about her research. The title of her talk is "Mindful Judgment and Decision Making: The Case Against Mindless Economics".
Topics: Business Economics and Public Policy, Marketing, Risk Management | Read Article
Decision Science News
| November 9, 2010
Professors Eric Johnson and Elke Weber's research on the impact of labels triggering cognitive and emotional processes underlying decision making was mentioned in Crain's Insider.
Topics: Business Economics and Public Policy, Marketing, Organizations, Strategy | Read Article
Decision Science News
| July 25, 2010
THE Harmony Institute wants to change your mind ?? at the movies.
In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.
Topics: Marketing, Media and Technology, Strategy | Read Article
Decision Science News
| June 7, 2010
Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.
Topics: Marketing | Read Article
