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At the Eugene M. Lang Entrepreneurship Center, our vision of Entrepreneurship encompasses the conventional definition (i.e., starting a company) along with Innovation within existing organizations and Venture Capital. This three-pronged approach is reflected throughout Lang programs and activities.
When it comes to curriculum, this framework is materialized by three course roadmaps: Entrepreneurship, Innovation, and Venture Capital. Within each track, a Foundations course provides a general overview and introduction, offering a gateway to advanced courses focused on specific areas of study.
The three tracks offer students multiple frames of reference, from creation and growth to assessing a concept or business to join, or a business for investment. Any topical overlap from course to course benefits students while allowing them to specialize as needed within and around a track. Students are encouraged to explore courses across tracks in order to better understand how each area interrelates with the other.
Explore the courses relevant to each of these tracks using our Lang Course Planning Tool.
ENTREPRENEURSHIP Course Roadmap
- Incubate and develop a startup. This track is for students planning to start their own business during or after graduation from business school. Students following this path have access to programs and courses meant to foster, support, and develop their specific entrepreneurial endeavors. Students who pursue this track are likely to become founders, CEOs, or other leaders at their own organizations.
- Students interested in this track are encouraged to start with the following course: Foundations of Entrepreneurship.
INNOVATION Course Roadmap
- Innovate within an existing company. This track is for students interested in growth and innovation in existing companies. Students following this path aspire to be in charge of growth and business development in an existing startup, a family business, or a larger organization. Students who pursue this track are likely to take on leadership roles, including c-suite ones, in innovation within an existing organization.
- Students interested in this track are encouraged to start with the following course: Foundations of Innovation.
VC Course Roadmap
- Invest in startups and explore private equity. This track is for students looking to invest in companies. The curriculum is organized based on the life cycle of a new venture. In addition, several industry-specific courses exist in this track.
- Students interested in this track are encouraged to start with the following course: Foundations of VC.
Foundations of Entrepreneurship serves as the gateway course to the entrepreneurship curriculum at CBS. It provides a broad survey of concepts and concrete skills that benefit not just aspiring entrepreneurs, but also those who want to work for an early-stage startup, to operate entrepreneurially within a more mature organization, to invest in new ventures, or a combination of these options.
Specific topics covered include characteristics of successful startups and entrepreneurs, techniques for generating, identifying, and evaluating new ideas, forming and maintaining effective partnerships, customer discovery and acquisition, entrepreneurial finance, valuation and deal-making, exits, entrepreneurship career tradeoffs, and learning how to pitch yourself and your business. This course is designed for students who have limited to no experience in the startup world, or have some experience but do not yet have a fully developed and vetted business idea or team.
Foundations of Entrepreneurship is a prerequisite for Launch Your Startup.
See below for EXEMPTION PROTOCOL.
Foundations of Innovation offers students the opportunity to tackle the challenge of bringing to market elegant and efficient solutions to strong customer needs. The ability to innovate plays a pivotal role in the growth and success of many areas of business. This challenge is relevant whether working for a startup or a large company or selling products or services to individual consumers or companies. The course provides methodologies, strategies, and tools structured around the basic steps of the innovation process: 1. Opportunity Identification / Idea Generation, 2. Design, 3. Testing, and 4. Launch.
Foundations of VC explores venture capital and angel investing so that students understand and experience the process of investing in early stage (primarily tech) startups: 1. Sourcing deals from the ecosystem, 2. Conducting due diligence, 3. Valuing startups, 4. Negotiating term sheets, and 5. Managing a portfolio post investment. Students understand the seed stage investing landscape (players and resources) and understand the structural differences between venture capital and angel investing. This course does not go into sector specific investment strategies or growth stage investment.
The intended audience is:
a) aspiring VC or angel investors who want to understand how investors evaluate startups
b) founders who want to understand how seed investors evaluate startups
c) students interested in the startup landscape who want to understand the language and players.
Entrepreneurial Strategy provides an integrated strategy framework for growth-oriented entrepreneurs. Students learn how to create and capture value as small, young, companies facing high uncertainty in the evolution of markets, industries, and underlying technologies. The course discusses these choices in the context of real startup companies that have recently faced strategic dilemmas in creating and commercializing an idea. This course is particularly appropriate for anyone interested in starting a company, creating a new industry, evaluating a new company’s sustainable advantage, and launching new products in existing companies.
Launch Your Startup is an accelerated course for students who are ready to apply learnings from earlier classes and experience. They are already actively engaged with their target market, ready to advance their customer discovery and market research, design and test minimum viable products, develop customer acquisition strategy, and prepare investor-ready financials for fundraising.
Foundations of Entrepreneurship is a prerequisite for Launch Your Startup. If you believe that you should be enrolled in Launch Your Startup without having to take Foundations of Entrepreneurship, please complete the following exemption survey: http://bit.ly/entrepreneurwaiver.
Your request should be brief but specific, including relevant background information (e.g., entrepreneurship coursework and work experience) and any progress you’ve made on your idea to date (e.g., customer discovery). Please allow at least one week for a response, as your request may require deliberations among faculty.
NOTE: Following school policy, students MAY NOT enroll in Foundations of Entrepreneurship and Launch Your Startup concurrently.
Entrepreneurial Greenhouse Students who already have a Minimum Viable Product (MVP) and a committed and vetted team can apply to enroll in Entrepreneurial Greenhouse which is designed as an accelerator and serves as a capstone to the Entrepreneurship Track.
Think Bigger What is a big idea? Where does it come from? In Think Bigger, taught by Sheena Iyengar and Craig Hatkoff, students wrestle with these questions and more, so they can start to think big about how to approach problem-solving. Students develop the skills they need to discover foreseeable and transformative ideas, and learn how to frame for solutions and articulate their value. They are challenged to be their most creative selves with hands-on experiential exercises (both inside and outside of the classroom) designed to take them through the processes of discovering, ideating, evaluating, and editing ideas. All students receive direct feedback and coaching from influential business minds (entrepreneurs, venture capitalists, leaders, et al.) from across New York City. The course culminates in a final "big idea" pitch in front of a distinguished panel of successful minds from across the city.
Questions? Contact firstname.lastname@example.org.