Rana Lacer

Negotiation Strategies: Participant Testimonial “Negotiating Beyond Financial Interests”

Rana Lacer

SVP of Finance at the Las Vegas Convention & Visitors Authority

Rana Lacer, SVP of Finance at the Las Vegas Convention & Visitors Authority, on how she's learned about BATNA, and to look for your negotiating counterpart's underlying interests, in Columbia's Negotiation Strategies program.