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We’re taught that the key to persuading people is to reason with them, but that’s not always the case. The key to persuasion is an entirely different mode of thought: storytelling. Building on insights from cognitive psychology and neuroscience, this discussion will encourage you to see the world in narrative terms, not as a claim to be argued or a pitch to be made but as a story to be told.
Length:  1 Program Days
Format:  Online
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We’re taught that the key to persuading people is to reason with them, but that’s...show more
May 24, 2021
Complimentary
Marketing 
The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.
Length:  50 Program Days
Format:  Online
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The program provides professionals operating in B2B markets and those wanting to...show more
Jun 10–Jul 29, 2021
$2,600 
Marketing, Strategy 
Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year.
Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.
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Earn your Certificate in Business Excellence by completing 18 days of programming...show more
 
Comprehensive Leadership, Finance, Focused Leadership, Marketing, Social Enterprise, Strategy 
For a personal consultation, please contact our Learning Solutions team at [email protected] or +1 212-854-3395.