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A major key to business success is deep customer insight. Michel Pham, the Kravis Professor of Business at Columbia Business School, will explain the five major questions that any business needs to be able to answer about their customers in order to be successful.
Length:  1 Program Days
Format:  Online
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A major key to business success is deep customer insight. Michel Pham, the Kravis...show more
Aug 18, 2021
Complimentary
Marketing, Strategy 
The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.
Length:  50 Program Days
Format:  Online
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The program provides professionals operating in B2B markets and those wanting to...show more
Aug 26–Oct 14, 2021
$2,600 
Marketing, Strategy 
Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.
Length:  176 Program Days
Format:  Online
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Gain a comprehensive overview of digital marketing and its tools and develop a deep...show more
Sep 17, 2021–
Mar 11, 2022
$6,950 
Marketing 
Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year.
Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.
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Earn your Certificate in Business Excellence by completing 18 days of programming...show more
 
Comprehensive Leadership, Finance, Focused Leadership, Marketing, Social Enterprise, Strategy 
For a personal consultation, please contact our Learning Solutions team at [email protected] or +1 212-854-3395.