Program Finder

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A major key to business success is deep customer insight. Michel Pham, the Kravis Professor of Business at Columbia Business School, will explain the five major questions that any business needs to be able to answer about their customers in order to be successful.
Length:  1 Program Days
Format:  Online
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A major key to business success is deep customer insight. Michel Pham, the Kravis...show more
Aug 18, 2021
Complimentary
Marketing, Strategy 
The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.
Length:  50 Program Days
Format:  Online
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The program provides professionals operating in B2B markets and those wanting to...show more
Aug 26–Oct 14, 2021
$2,600 
Marketing, Strategy 
Learn the concepts and tools to understanding your customer for better value creation, whether you're a B2C or B2B business.
Length:  3 Program Days
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Learn the concepts and tools to understanding your customer for better value creation,...show more
Sep 14–16, 2021
$1,950 
Marketing, Strategy 
Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.
Length:  176 Program Days
Format:  Online
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Gain a comprehensive overview of digital marketing and its tools and develop a deep...show more
Sep 17, 2021–
Mar 11, 2022
$6,950 
Marketing 
A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence.
Length:  344 Program Days
Format:  Blended*Our blended program format combines classroom learning with online learning.
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A multimodal educational experience, the Chief Marketing Officer Program is a must...show more
Sep 27, 2021–
Sep 5, 2022
$28,000 
Marketing 
Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers in the new world of business.
Length:  5 Program Days
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Learn how to position your brand, differentiate it from the competition, and build...show more
Oct 18–22, 2021
$4,950 
Marketing 
In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization.
Length:  12 Program Days
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In this hands-on program, discover how you can effectively, efficiently, and ethically...show more
Oct 25–Nov 5, 2021
$4,950 
Focused Leadership, Marketing 
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.
Length:  4 Program Days
Contact:  Liz Schultz
+1 (212) 854-7613
[email protected]
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The Digital Marketing Strategy program teaches executives about the key digital marketing...show more
Nov 15–18, 2021
$4,950 
Marketing 
Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.
Length:  4 Program Days
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Conducted in partnership with Columbia University’s School of the Arts, this program...show more
Nov 16–19, 2021
$2,950 
Marketing, Strategy 
Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year.
Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.
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Earn your Certificate in Business Excellence by completing 18 days of programming...show more
 
Comprehensive Leadership, Finance, Focused Leadership, Marketing, Social Enterprise, Strategy 
For a personal consultation, please contact our Learning Solutions team at [email protected] or +1 212-854-3395.