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Digital Marketing Strategy: Customers, Planning, and ROI The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization. Length: 3 Program Days Format: In Person Apply Now The Digital Marketing Strategy program teaches executives about the key digital marketing...show more Jun 8–10, 2020 $6,550 Marketing
Strategic Storytelling: Maximum Impact in a Digital World Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment. Length: 2 Program Days Format: In Person Apply Now Conducted in partnership with Columbia University’s School of the Arts, this program...show more Jun 11–12, 2020 $3,850 Marketing, Strategy
NEW Behavioral Science in Business: Understanding People to Drive Results In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization. Length: 3 Program Days Format: In Person Apply Now In this hands-on program, discover how you can effectively, efficiently, and ethically...show more Oct 13–15, 2020 $6,550 Leadership, Marketing
NEW Global Account Management: Creating Future-Proof B2B Customer Relationships Building on over 20 years of frontline research and practice, this program provides sales executives and account managers with the knowledge, skills, and tools to successfully compete in the global sales arena and manage global business-to-business relationships effectively. Length: 3 Program Days Format: In Person Apply Now Building on over 20 years of frontline research and practice, this program provides...show more Oct 13–15, 2020 $6,450 Marketing, Strategy
Brand Leadership: Strategy, Management, and Performance Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers. Length: 3 Program Days Format: In Person Apply Now Learn how to position your brand, differentiate it from the competition, and build...show more Oct 20–22, 2020 $6,450 Marketing
Strategic Storytelling: Maximum Impact in a Digital World Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment. Length: 2 Program Days Format: In Person Apply Now Conducted in partnership with Columbia University’s School of the Arts, this program...show more Nov 12–13, 2020 $3,850 Marketing, Strategy
Digital Marketing Strategy: Customers, Planning, and ROI The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization. Length: 3 Program Days Format: In Person Apply Now The Digital Marketing Strategy program teaches executives about the key digital marketing...show more Nov 16–18, 2020 $6,550 Marketing
Certificates in a Business Specialty When you complete 13 days of programming, with eight of those days in one subject area, over four years or less, you will earn a Certificate in Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy. Format: ModularOur modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., BlendedOur blended program format combines classroom learning with online learning. Apply Now When you complete 13 days of programming, with eight of those days in one subject...show more Please visit certificates page to learn more Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, Strategy
Certificate in Business Excellence Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year. Format: ModularOur modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., BlendedOur blended program format combines classroom learning with online learning. Apply Now Earn your Certificate in Business Excellence by completing 18 days of programming...show more Please visit certificates page to learn more Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, Strategy

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