The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.

Format:  Online

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.

Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers in the new world of business.

In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization.

The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.

Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year.

Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.