The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.

Gain a comprehensive overview of digital marketing and its tools and develop a deep understanding of consumers and the digital channels available to help you reach them.

Format:  Online

A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence.

Format:  Blended*Our blended program format combines classroom learning with online learning.

Understand the market structure and environmental challenges your firm faces and learn how to respond to change to improve your marketing decision-making.

The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.

Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.