Program Finder

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The program provides professionals operating in B2B markets and those wanting to develop a B2B product line with a strategic yet practical framework to sustain a competitive advantage by understanding how to deploy the right marketing, pricing, sales force, and decision-making toolkit for each stage of your go-to-market strategy.
Length:  57 Program Days
Format:  Online
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The program provides professionals operating in B2B markets and those wanting to...show more
Nov 19, 2020–
Jan 14, 2021
$2,600 
Marketing, Strategy 
Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers.
Format:  In Person
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Learn how to position your brand, differentiate it from the competition, and build...show more
To be announced
$6,450 
Marketing 
When you complete 13 days of programming, with eight of those days in one subject area, over four years or less, you will earn a Certificate in Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy.
Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.
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When you complete 13 days of programming, with eight of those days in one subject...show more
 
Comprehensive Leadership, Finance, Focused Leadership, Marketing, Social Enterprise, Strategy 
Earn your Certificate in Business Excellence by completing 18 days of programming within four years’ time in any or all categories (Comprehensive Management, Finance, Leadership, Marketing, Social Enterprise, or Strategy), and you will receive select Columbia Business School alumni benefits and a 25 percent tuition benefit on executive education programs lasting up to seven days for yourself and up to four colleagues per year.
Format:  Modular*Our modular program format combines non-consecutive groupings of program days over time. The duration and the number of program modules vary by program., Blended*Our blended program format combines classroom learning with online learning.
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Earn your Certificate in Business Excellence by completing 18 days of programming...show more
 
Comprehensive Leadership, Finance, Focused Leadership, Marketing, Social Enterprise, Strategy 
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.
Length:  4 Program Days
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The Digital Marketing Strategy program teaches executives about the key digital marketing...show more
Nov 16–19, 2020
$4,950 
Marketing 
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.
Length:  4 Program Days
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The Digital Marketing Strategy program teaches executives about the key digital marketing...show more
Mar 23–26, 2021
$4,950 
Marketing 
Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment.
Length:  2 Program Days
Format:  In Person
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Conducted in partnership with Columbia University’s School of the Arts, this program...show more
Jun 17–18, 2021
$3,850 
Marketing, Strategy 
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