Executive Access: Accelerating Digital Transformation for the COVID Era

Developed in response to intense client demand, our Executive Access series of short programs provides you with immediate, actionable insights in an accessible format. The next program in the series is Accelerating Digital Transformation for the COVID Era taught by David Rogers, longtime faculty member at Columbia Business School Executive Education and a globally-recognized leader on digital business strategy.

Accelerating Digital Transformation for the COVID Era

Date: March 9, 2021
Time: 7–10 p.m. ET (Calculate your timezone.)
Fee: $450
Format: 3 hours, live online

This program earns 1/2 a certificate credit. Learn more.
Participants of our Executive Access series also receive a $450 credit towards any future multi-day executive education program.

Program Overview

Digital transformation is no longer a question of ‘if’ but rather ‘how fast?’ The challenge for every leader today is how to keep up with the pace of digital change, a change accelerated by the coronavirus pandemic as it has reshaped consumer behavior at an unprecedented pace. During this intense, three-hour virtual program, explore how you can reorient your business for the digital age and thrive during today's extraordinary times of urgency and change.

Learning Outcomes

✓ Explore a strategic framework for digital transformation that ensures your efforts are growth-focused and business-led

✓ See why digital innovations requires changes in your organization's processes as well as its culture

✓ Learn how you can align stakeholders around the urgency of digital transformation for your business

✓ Develop hands-on next steps for how you can scale digital change across your organization


  • The New Urgency of Digital Transformation
  • Strategy in Digital Transformation: The 5 Domains Framework
  • Organizational Change: Process and Culture
  • Global Perspective: Guest Interview with Eiichi Kasahara, Management Consultant at the Asia Pacific Research Institute
  • Action Steps for Your Own Digital Agenda


» Download the program schedule here.


David Rogers
Faculty of Executive Education
Columbia Business School

David Rogers is a globally recognized leader on digital strategy and leadership, known for his pioneering work on digital transformation. He is the author of four books, including his bestselling The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in 11 languages.

Rogers has advised executives and delivered workshops on digital transformation in companies such as Citi, Visa, HSBC, Unilever, Procter & Gamble, Merck, Toyota, GE, Google, Cisco, HP, Cartier, Pernod Ricard, International Red Cross, AARP, China Eastern Airlines, NC Bank Saudi, Coppel, Acuity Insurance, and dozens of others. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.


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