Executive Access: Augmented Reality

Developed in response to intense client demand, our new Executive Access series offers short programs that provide you with immediate, actionable insights in light of the current pandemic and its economic aftermath. The next program in the series is Augmented Reality: The Next Paradigm Shift, taught by Paul Canetti, adjunct assistant professor of Business at Columbia Business School, technologist, and entrepreneur.

Augmented Reality: The Next Paradigm Shift

Date: November 13, 2020
Time: 12–3 p.m. ET
Fee: $450
Format: 3-hours, live online

This program earns 1/2 a certificate credit. Learn more.

Program Overview

This interactive, three-hour virtual program offers insights into augmented reality — or AR — one of the most important and exciting technological transformations happening today. AR has far-reaching implications in its potential to impact multiple industries and perhaps all of human life. The format is designed to be highly interactive with a mix of lecture, group breakouts, and group presentations. If you want to be ahead of the curve on this upcoming digital paradigm shift, this time-efficient program is the starting point you’re looking for.

Learning Outcomes

✓ Learn what to anticipate once you start understanding the implications of AR at scale

✓ Think through how this new technology could disrupt various industries

✓ Grasp the full depth of AR capabilities through a hands-on exercise

✓ Explain to others in your organization why it is worth investing in AR

✓ See what you can do in your own work to bring attention to this topic


1. Moving Humanity to the Software Layer

  • See how physical hallmarks of our world will become — and are already becoming — significantly cheaper, easier, and faster to build digitally

2. No Industry Is Safe

  • Explore examples of how AR will affect specific industries such as fashion, beauty, healthcare, education, and real estate

3. “AR in the Wild”: Breakout Session

  • Team up with other participants to apply AR to a particular industry or use case

4. “AR in the Wild”: Presentations

  • Present your concepts to the full group, inviting a thought-provoking discussion


» Download the program schedule here.


Paul Canetti
Adjunct Assistant Professor of Business
Columbia Business School

Paul Canetti is an adjunct assistant professor of Business at Columbia Business School and the founder and CEO of Bounce House, an e-commerce platform for selling services, and of MAZ, a technology platform for building mobile, TV, and wearable apps, used by Forbes, Condé Nast, and Fast Company. MAZ was listed as one of Entrepreneur Magazine’s “Best Entrepreneurial Companies in America,” and Paul was named one of Inc. Magazine’s “30 Under 30 World’s Coolest Young Entrepreneurs.” Having previously worked at Apple, Paul's primary focus is on user experience design, particularly related to emerging technologies like mobile apps and augmented reality. At Columbia Business School, he teaches in the marketing department with courses on user experience and product management. As a consultant, he has advised executives at Fortune 500 companies such as Walmart, Unilever, and American Express about UX, mobile strategy, and entrepreneurial thinking. Paul is frequently featured as an industry expert for Bloomberg News and Business Insider.


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