Executive Access: Your Leadership Credo

Developed in response to intense client demand, our new Executive Access series offers short programs that provide you with immediate, actionable insights in light of the current pandemic and its economic aftermath. The third program in the series is Your Leadership Credo: Creating Important Messages to Guide Your Teams, taught by long-time Executive Education faculty member Bruce Craven.

Faculty Director Bruce Craven

Date: October 27, 2020
Time: 12–3 p.m. ET
Fee: $450
Format: 3-hours, live online

This program earns 1/2 a certificate credit. Learn more.

Program Overview

Learn how to use clear, authentic messaging to gain the commitment of your team and to drive your strategic goals, offering those within your team and your organization reassurance that you are an accountable leader.

Developed at Columbia Business School, the Leadership Credo is a proven framework that will provide you with the structure and delivery insights to present your leadership expectations in a natural, energizing and impactful way, in order to gain maximum commitment from your team. The Leadership Credo has been a key tool for C-suite executives and for Executive MBA students at Columbia Business School from across industries and around the world in both the public and private sectors.

Learning Outcomes

✓ Understand how to structure an effective leadership message

✓ Deliver your message in your own, authentic way

✓ Motivate colleagues, direct reports, and customers by leveraging experiences from your past

✓ Learn the importance of connecting a tactical leadership value to your messaging

✓ Build your communication resources by practicing an exercise in personal reflection

✓ Identify — and practice — your natural presentation style


  • The Leadership Credo Process: Making the Structure Illuminate Your Content
  • The Lifeline Exercise: Looking Back in Order to Lead Forward
  • Communicating Tactical Leadership Values
  • Authenticity and the Bullet-Point Communication Method
  • The Importance of Your Learning Moment
  • The Value in Recognizing Who Your Followers Choose to Follow


» Download the program schedule here.


Bruce Craven
Adjunct Associate Professor of Business
Faculty, Executive Education
Columbia Business School

Bruce Craven teaches sessions on leadership, focusing on communication, defining purpose, flexible learning, effective messaging, and the power of writing as a tool to face future challenges. Over the years, he has taught and had a leadership role in a number of open-enrollment and custom programs in the Executive Education portfolio. He has also been a visiting professor at the WHU Business School in Germany and the faculty director of the one-week leadership program of WHU at the Columbia Business School.


Please contact our Learning Solutions team at [email protected].