Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking

To Be Announced  
	Anthony  Madonna
Anthony Madonna
Acting Executive Director of Business Development
+1 212-854-6016
Columbia University Campus
New York City
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"This program was a great way to learn new techniques for innovative thinking in the business environment. I can't wait to apply these concepts in my company."
– Molly Poppie, Director, The Nielsen Company

Meet Faculty Director and Professor of Business Gita Johar, who says that creativity is not a trait, but rather something that can be learned.

To be truly effective, innovation has to be pervasive and consistent in an organization. Design Your Innovation Blueprint will help participants learn how to plan, develop, and implement self-sustaining innovation for your organization.

Specifically you will learn:

  • The role of an “Innovation Architect,” responsible for structuring innovation into organizations, including how to design and then manage innovation processes
  • Tools and principles for innovative thinking, to help people look at everyday issues with fresh eyes, delivering inventive solutions
  • How to inspire colleagues and team members to be more innovative through assisting them in a practical way
  • Best (and worst) practices in innovation through networking with business leaders from around the world who deal with the complex challenge of navigating their organizational innovation culture
  • What is needed to ensure that innovation will be self-sustaining in your organization and will not be marginalized to “flavor of the month” status

In addition, your Blueprint will be specific to your organization’s needs, enabling you to implement your innovation strategy as soon as you arrive back at your office. Click on the image below to download an example.

This is a hands-on three-day program that will help you generate creative solutions to problems – solutions that are both novel as well as useful – and help you develop an action plan for successful innovation planning and programs.

Jointly taught by academics and practitioners, each session provides a short conceptual framework followed by an introduction of practical tools and a workshop where the tools can be applied. In addition, on-site coaches will guide participants through the program. The program is run in partnership with SIT, who help organizations stay on top by developing a culture and practice of innovation.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.


In this program, you'll learn Systematic Inventive Thinking – a practical approach to creativity and invention.

At the end of the three-day program, you will:

  • Be confident that you know exactly what you need to do to advance the innovation agenda in your company.
  • Employ a variety of tools in your toolbox that you can use and apply to arrive at new and innovative solutions.
  • Transfer this knowledge to others in your company and that it won’t be at the level of a black box that only you can decode
  • Reinforce your own activities by steps that have been successfully applied elsewhere.
  • Embed a common language of innovation in your organization that will foster innovation within the constraints and capabilities of your company.
  • Make your company more innovative - not just as a declarative vision, but through a very concrete path to take you there. This approach involves routine application and practice to facilitate immediate design and implementation of processes that were previously thought beyond reach.

Real-World Innovation

Hear from Faculty Director Gita Johar on a real-world product innovation that exemplifies what you will learn at the Design Your Innovation Blueprint program:


Past participants have taken the approach back to their organizations and shared it with others, who have, in turn, taught more people how to use innovation planning – an exponentially beneficial result of taking the program.

Upon completion of this program, you will earn three days towards a Certificate with select alumni and tuition benefits. Learn more.


Throughout the Design Your Innovation Blueprint program, participants will apply what they have learned to a real-world project.

The program will have a highly practical orientation; after 3 days, you will enhance your innovation management skills, and be ready to immediately apply innovation within your business.

All sessions during the program will take place in an interactive format. Faculty includes both academics and practitioners who will provide an overview of the topic as well as the most recent research in the area and set up an environment for discussion using a case, an exercise, or a simulation.

Throughout the program, participants will also work on developing new ideas in their chosen category using different techniques and tools as well as screening these ideas by running them through different filters. In addition, on-site coaches will guide participants through the program.

Sample Session Titles:

  • Designing Your Innovation Plan
  • Internal Innovation: What it Takes to Make your Company More Innovative
  • External Innovation: Open Innovation
  • The Voice of the Customer and Design Thinking
  • Innovation through Behavior Change and Incentives
  • Monitoring, Measuring and Managing Your Innovation Process
  • Idea Screening and Implementation

For a complete program schedule download the agenda.


Design Your Innovation Blueprint is designed for mid- to upper-level executives who have been charged – formally or informally – with creating a culture of innovation in their organizations and translate it into a sustainable practice that supports the business strategy and translates into quantifiable top-line and bottom-line results.

Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

Typical Participant Mix

Geographic Spread

Years of Management Experience

Job Function



Hear from Past Participants:



Gita V. Johar, Faculty Director
Meyer Feldberg Professor of Business in Marketing

Gita V. Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, where the focus is on generating creative ideas as well as persuading consumers and colleagues to accept these ideas.

Johar has served as associate editor for such journals as the Journal of Marketing Research, the Journal of Consumer Research and the International Journal of Research in Marketing. She began a term as editor of the Journal of Consumer Research in July 2014. At Columbia, Gita teaches in the MBA, EMBA and PhD programs and has authored cases on consumer adoption of new products and on marketing and advertising planning.

Johar is the Meyer Feldberg Professor of Business at Columbia Business School and has been on the faculty since 1992. She received her PhD from the NYU Stern School of Business and her MBA from the Indian Institute of Management, Calcutta.

Along with Professor Gita Johar, additional Columbia Business School faculty and practitioners contribute to and teach in the program, including the following:

Jacob Goldenberg
Professor of Marketing, School of Business Administration, Hebrew University of Jerusalem
Visiting Professor, Columbia Business School

Olivier Toubia
Glaubinger Professor of Business, Columbia Business School
Faculty Director, The Eugene Lang Entrepreneurship Center

Ran Kivetz
Philip H. Geier Jr., Professor of Marketing, Columbia Business School

Yoni Stern
Partner & SVP Business Development, SIT