Digital Marketing Strategy: Customers, Planning, and ROI

Nov 18–20, 2019 $6,450
Jun 8–10, 2020 $6,550
Nov 16–18, 2020 $6,550
	Liz N. Schultz
Liz N. Schultz
Senior Associate Director, Learning Solutions
+1 212-854-7613
Columbia University Campus
New York City 
Plan your stay

"In a world where digital marketing changes in the blink of an eye, it is important to get real world insights. A course like this provides that forum where theory, application, and diverse professionals intersect."
– Program Participant Kevin Strawbridge, Vice President Global eCommerce at Rackspace

Hear from Jeremy Kagan, the program's faculty director, as he introduces the program.

Marketers today face a constant proliferation of marketing channels, the growing power of the connected customer, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of their digital strategies and integrate them with their traditional marketing and business goals.

The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization.

Guest speakers illustrate best practices from across industries, and you'll leave with applicable frameworks and planning tools to lead new initiatives as you return to work.


Preferred Pricing for Digital Marketing Strategy and Strategic Storytelling

Preferred pricing is available for executives who enroll in the Digital Marketing Strategy and Strategic Storytelling programs. The two programs feature complementary learnings and run back to back during the same week at Columbia Business School. Please contact Liz Schultz at or +1 212-854-7613 for more information.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.