Digital Marketing Strategy: Customers, Planning, and ROI

Date  
Jun 11–13, 2018 $6,350
Nov 12–14, 2018 $6,350
	Liz N. Schultz
Contact
Liz N. Schultz
Senior Associate Director, Learning Solutions
+1 212-854-7613
Lns11@gsb.columbia.edu
Location
Columbia University Campus
New York City
Plan your stay

"In a world where digital marketing changes in the blink of an eye, it is important to get real world insights. A course like this provides that forum where theory, application, and diverse professionals intersect."
– Program Participant Kevin Strawbridge, Vice President Global eCommerce at Rackspace

Past participants and faculty director David Rogers share their experience at the program.

The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

The three-day program Digital Marketing Strategy focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase. Case studies will illustrate best practices from across b2b and b2c industries. Participants will leave with the frameworks and planning tools to lead new initiatives in their own companies.

Download the first chapter of David Rogers' new book, The Digital Transformation Playbook.

Preferred Pricing for Digital Marketing Strategy and Strategic Storytelling
 

Preferred pricing is available for executives who enroll in the Digital Marketing Strategy and Strategic Storytelling programs. The two programs feature complementary learnings and, starting spring 2018, run back to back during the same week at Columbia Business School. Please contact Liz Schultz at liz.schultz@columbia.edu or +1 212-854-7613 for more information.