Winning Strategies for Media & Technology Companies

To Be Announced  
	Alberto O. Cruz
Alberto O. Cruz
Director, Learning Solutions
+1 212-854-6037
[email protected]
Columbia University Campus
New York City
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"Digital transformation has seen media industries change in unprecedented ways. This program will help executives in the media and technology sectors identify key drivers of sustainable competitive advantage and profitability."
– The program's Faculty Director Miklos Sarvary, Professor of Business at Columbia Business School

Winning Strategies for Media and Technology Companies

The rise of digital media has upended many traditional media and technology industry models. How can media and technology executives today successfully navigate this ever-evolving landscape? With new technologies emerging every day, this program helps executives understand the changing media ecosystem, enabling them to stay ahead of the competition and lead change within the industry, rather than follow it.

The program is jointly developed by Columbia Business School and INSEAD, combining these two leading business schools’s unique resources: Columbia's Media and Technology Program in New York City and INSEAD’s deep knowledge of the European and Asian markets.

Through case studies covering new and traditional enterprises including Facebook, Google, The New York Times and The Economist, Winning Strategies for Media & Technology Companies examines multiple aspects of these businesses, including ownership structures, organizational designs and business models.

By examining the successes and failures of digital transformation at major media and technology companies, participants will learn how to anticipate new trends and be better equipped to make stronger decisions and drive their own organization’s strategy.

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.


Media and technology executives in the program will emerge with a better understanding of how to build a sustainable competitive advantage for their company in the digital age.

The program will help participants:

  • Understand the key consequences of industry-wide disruption and the implications for their enterprise
  • Become familiar with the powerful new opportunities digital technologies offer and assess the potential impact on their business
  • Apprehend the fundamental drivers of media profits, including different consumer behaviors, competition and regulation
  • Discern various business and revenue models and emerging approaches to innovation
  • Learn how to manage organizational change for their company

Upon completion of this program, you will earn three days towards a Certificate in Business Excellence. Learn more.


Winning Strategies for Media & Technology Companies is comprised of six half-day sessions, each covering a specific aspect of the media and technology sectors. Each session contains:

  • a collective, in-depth analysis of a case study
  • an interactive lecture with a variety of shorter examples

Sample Sessions:

Session 1 – Anatomy of Disruption
This session is based on a case study analyzing the birth and early history of Radio in the USA and how it evolved into Television after WWII. Important (and surprising) parallels are drawn for today when another medium (the Internet) is disrupting media industries. This session sets the stage for the rest of the program by providing a broad perspective on various important aspects of industry disruption.

Session 2 – Media Platforms and Competitive Advantage
Next we will analyze stories of success and challenges faced by digital media platforms. Besides general principles applicable to all transaction platforms, we will also dive deeper into specific technology platforms (e.g. search or social media) that challenge traditional media ecosystems. We seek to understand what their lasting impact on various media sectors will be.

Session 3 – Content Strategies 1: B2C
This session analyzes industries in consumer media (books, music, film and consumer news). We will identify key aspects of consumption that drive content strategies and see how these have changed with the rise of the Internet. While many content providers – especially newspapers – have been severely hit by the rise of digital media, some – like The Economist – managed to adapt successfully to the new environment.

Session 4 – Corporate structures and Media M&A
Media M&A is in vogue again. What might explain this new wave of mergers and which of them create value for shareholders? We will review a number of cases, with a somewhat deeper dive in one particular case: Peterson Publishing.

Session 5 – Content Strategies 2: B2B
This session analyzes business strategies in B2B media, i.e. the information services sector. We will study in detail the case of Bloomberg, one of the most successful data service providers to the financial sector. Today, even Bloomberg is challenged by new digital technologies. What are the company’s chances of survival and what can other B2B media firms learn from its strategies?

Session 6 –Leading Change and Innovation
In the digital era change is imperative for all businesses. We will finish the program by looking at how to manage change in media businesses and how to change ahead of the competition.

For a complete program schedule, please download the agenda.


The program is designed for upper- and senior-level executives in the media and technology industries whose responsibilities include developing a holistic perspective to drive the strategies for their teams and organizations. The program is equally relevant for marketing, finance and operations executives in various media and technology industries.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.


Miklos Sarvary, Faculty Director
Carson Family Professor of Business
Faculty Director of the Media and Technology Program

Miklos Sarvary's expertise focuses on information marketing and media. He has used his research and experience to consult with such global companies as IBM, INTEL, Nokia, Alcatel, Samsung, Pearson, McKinsey & Co., Dun & Bradstreet, and PwC. He also has extensive experience in teaching executive courses. Before joining Columbia, he was the deputy dean for executive development programs at INSEAD, after having served as faculty at Harvard Business School and the Graduate School of Business at Stanford University. Sarvary's early career began at IBM.

Sarvary is member of the editorial boards of Marketing Science, Quantitative Marketing and Economics, the International Journal of Research in Marketing, and the Journal of Interactive Marketing. His most recent book is Beyond Bitcoin: The Economics of Digital Currencies. (with Hanna Halaburda).

Todd Jick
Senior Lecturer in the Discipline in Business, Management Division
Faculty Leader, Sanford C. Bernstein & Co. Center for Leadership and Ethics

Professor Jick is a leading expert in Leadership and Organizational Change. As the president of Global Leadership Services, Inc., a consulting firm specializing in leadership and executive development support, he has worked with international companies including GE, Kraft, Toyota, McGraw-Hill and PwC; Europe-based companies have included Reed Elsevier, Aegis Media, Novartis and Cadbury.

His latest book, The Boundaryless Organization (with Ashkenas, Ulrich and Kerr, 2nd ed.), won the Accord Group Executive Leadership best business book of the year award. Other books include The Challenge of Organizational Change (with Rosabeth Kanter and Barry Stein), Managing Change (with Maury Peiperl, 3rd ed.) and Management Live! Before joining Columbia Business School in 2006, Jick was a professor at Harvard Business School for 10 years and a visiting professor for organizational behavior-human resource management at INSEAD and London Business School.

Jonathan Knee
Professor of Professional Practice
Co-Director of the Media and Technology Program

Professor Knee is currently a senior advisor at Evercore Partners, a premier independent investment banking advisory firm. Previously, he has held the positions of managing director and co-head of Morgan Stanley's media group, publishing sector head in the communications, media and entertainment group at Goldman Sachs and director of international affairs at United Airlines.

His writing has appeared in The Atlantic, Wall Street Journal, New York Times and Washington Post. He is the co-author of Curse of the Mogul (Portfolio: 2009) and author of The Accidental Investment Banker: Inside the Decade that Transformed Wall Street (Oxford: 2006). Knee currently teaches "Media Mergers and Acquisitions" and co-teaches "The Media Industries: Public Policy and Business Strategy" at Columbia Business School.