Pricing Analytics: The Science of Profitable Growth

To Be Announced  
	Alberto O. Cruz
Alberto O. Cruz
Director, Learning Solutions
+1 212-854-6037
Columbia University Campus
New York City 
Plan your stay

In partnership with

"The ability to use data and analytics to make pricing decisions is an essential skill that leaders need in their arsenal."
– The program's Faculty Director Daniel Guetta, Lecturer in the Discipline of Decision, Risk and Operations

Pricing Analytics

Research has consistently shown that companies using an analytics-driven approach to pricing significantly out-perform their competitors. In only two days, the Pricing Analytics program teaches executives how to use analytics to better understand their customers and design more targeted and profitable pricing and promotional programs.

Learn from our leading experts how to:

  • Develop a successful pricing strategy for your organization leveraging data analytics
  • Translate analytical insights into action, setting the right prices and promotions for your customers at the right time
  • Integrate analytics into your core business processes
  • Link pricing analytics to your corporate strategy

Learn how to turn data into insights that drive improved performance and profitable growth for your company.

The program is offered by Columbia Business School Executive Education in partnership with the School's Center for Pricing and Revenue Management and its sponsor, IRI.

About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education, and industry practice in pricing, customer, and business analytics.

About IRI
IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies grow their businesses. Sharat K. Mathur, Senior Vice President and Practice Leader at IRI Strategic Analytics, will be a guest speaker at this program. Sharat Mathur works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. He helps clients develop their analytic capabilities and solutions as well as change their strategy and processes. To learn more about IRI, visit

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.