Mastering Corporate Entrepreneurship (Online)

	Holly L Wright
Contact
Holly L Wright
Assistant Director
+1 212-854-4915
hlz2102@gsb.columbia.edu
Location
Online

Please contact us for nonprofit rates and group discounts.

"In many companies today, ideas often fade when the champion goes away or the business changes. In this program, you’ll learn how to develop a pipeline of competitive advantages so that as one fades you’ve got the next one ready to launch."
–  Professor Rita McGrath, the program’s Faculty Director

Hear from Faculty Director Rita McGrath with an introduction on the program.

According to a recent McKinsey survey, 86 percent of senior executives believe that innovation is critical, and 80 percent think that their business models are going to undergo significant threats in the near term. Yet only 6 percent report feeling confident about their organization’s ability to innovate.

Mastering Corporate Entrepreneurship is an online program that provides executives with the concepts, tools, and application opportunities to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.

 
 

The 12-week program features three modules covering the central challenges of corporate entrepreneurship:

Ideation: How to find great ideas;
Incubation: How to develop those ideas into a business;
Acceleration: How to launch this new business so that it can merge successfully with the corporate parent.

 
 

Ideation

Ideation focuses on rapidly finding and vetting great ideas. You’ll learn important concepts such as looking at ways your organization can be a disruptive player and ways to challenge existing orthodoxies. This part will also provide you with insights into the ways innovative companies have successfully unleashed inspiration in their own organizations and how they have dealt with risk.

Incubation

Incubation equips you with the tools for nurturing your corporate entrepreneurship, creating a learning plan, and initiating the prototyping phase. You will learn how Design Thinking can help you solve complex problem, receive best practices for A/B testing, and create an action plan for in-market experiences with your prototype. You'll walk away with valuable insights into failing intelligently and prepared for a successful venture launch back at the office.

Acceleration

Acceleration will provide you with a powerful tool kit for innovation proficiency. You'll start the program by identifying your entry strategy. Next, you'll learn how to make critical decisions on pricing, promotional budget, and relationships with ecosystem partners. Finally, you'll tackle the resource question, evaluate your launch team, and develop a strong set of external assets.

Please Contact Us

Please contact our Learning Solutions Specialists at +1 212-854-3395 for a personal conversation to learn more.