"In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business."
– David Rogers, the program's faculty director and a renowned expert on digital transformation

Today, every business is a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of disruptive threats. If electricity transformed manufacturing during the Industrial Revolution, the impact of digital technology today is even greater.

Digital is changing the constraints under which every business and every domain of strategy operates. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The Digital Business Leadership Program, over a six-month learning journey, enhances your skills on strategy in the digital age, data analytics, disruptive business models, and how to lead digital transformation in your own organization.

During the on-campus immersions you will meet and interact with Ivy League faculty, digital experts from the Columbia Startup Lab and the city’s thriving technology sector. A key program component — a personal case project — enables you to develop a strategic plan for digital transformation in your own organization. The Silicon Valley module helps you learn from organizations at the forefront of the digital revolution, and interact with eminent speakers from the Valley’s ecosystem of startups, investors, and innovation hubs.

At the end of the six-month journey, participants receive select Columbia Business School alumni benefits and graduate with a Certificate in Business Excellence.

Program Partner:Eruditus Executive Education is the program partner for Columbia’s Digital Business Leadership program. Prospective participants with questions on the program are encouraged to contact them for further information by email at [email protected] or phone at +91-22-61623112 (India), +97144302011 (Dubai), or +65 68714030 (Singapore).

IMPACT

Experience an Expertly Developed Curriculum

Develop skills, tools, and frameworks to lead the digital transformation in your organization. Learn strategic principles of digital business models, the Lean Startup method for rapid innovation, marketing in the digital age, innovation and technology shifts impacting businesses, and cutting-edge insights on data analytics and disruptive business models.

Learn from Ivy League Faculty

Learn from Columbia Business School faculty who are world–renowned experts in their fields. Interact with eminent speakers from Silicon Valley’s ecosystem of startups, investors, and innovation hubs for legacy enterprises.

Work on a Capstone Project

Apply the principles of lean innovation to a real-world business challenge through team project work, guided by expert faculty.

Connect with Your Experienced Peer Group

Engage with experienced and accomplished fellow participants across sectors, who bring diverse experiences, cultures, nationalities, and perspectives to the classroom.

Connect with an Elite Network of Alumni

Receive select Columbia Business School alumni benefits upon completing the program and be part of a distinguished network of over 47,000 alumni worldwide.

Certification

Upon completion of the program, executives earn the following select Columbia Business School alumni benefits:

• A 25 percent tuition benefit for themselves and up to four colleagues each year for full-price Executive Education in-person programs lasting up to seven days and all full-price online programs
• Global Columbia Business School alumni networking opportunities
• Access to Columbia Business School Alumni Career Services resources, including access to unique career content, a job board, an online networking platform, the alumni directory, and more. Download the full list of resources
• Lifetime Columbia Business School forwarding email address
• Subscriptions to the Columbia Business alumni magazine
• Eligibility to join a Columbia Business School alumni club. View the alumni clubs list

PROGRAM STRUCTURE

The program is centered around three key topics — digital strategy, rapid innovation, and organizational transformation — and features project work as well as company speakers and visits.

Digital Strategy

• The 5 Domains of Digital Transformation
• Platforms, Coopetition, and Multi-Sided Business Models
• From Mass Marketing to Customer Networks
• Disruptive Business Models and Asymmetric Competition
• Decoding Artificial Intelligence: From Science Fiction to Business Application

Rapid Innovation

• Innovating Through Experimentation and Minimum Viable Prototypes
• Lean Startup: The Customer Development Method to Search for Business Models
• Value Proposition Design and Jobs-to-Be-Done Theory
• Building an Opportunity Portfolio
• Translating the Lean Startup to Enterprise-Scale Innovation

Organizational Transformation

• Leading Organizational Change
• Data-Driven Decision Making and Quantitative Intuition
• Building Data as a Strategic Asset in Your Business
• Surviving Disruption: Incumbent Responses to a Disruptive Challenger
• The Value Proposition Roadmap: A Customer-Centric Tool for Rapid Change
• Digital Transformation in the Enterprise

Team Project

• Work in teams on real-world innovation projects
• Apply the Lean Startup methodology of customer development to rapidly test, validate, and iterate your business model
• Learn rapid innovation by putting theory into practice

Personal Case

• Develop a draft roadmap for digital transformation in your organization
• Use a guided methodology to examine digital readiness, future-facing view, unique
• strengths, growth strategies, and management models

Guest Speakers and Site Visits

• Hear from leading digital experts in Silicon Valley and New York City
• Participate in site visits to accelerator labs, startups, and companies
• Past presenters have included: startup founders, venture capitalists, technology giants, corporate innovation officers, chief digital officers, and experts on AI, blockchain, and other emerging technologies

For a complete program schedule and curriculum, download the program brochure.

Topics and sessions are subject to change.

PARTICIPANT PROFILE & TESTIMONIALS

Participants might come from large- or medium-sized Þrms who are focused on digital transformation and innovation within existing industries.

The Digital Business Leadership program will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the Digital Business Leadership program experience Ñ the faculty, the content, peer interactions and application exercises etc. Ñ are designed speciÞcally for participants with:

• A minimum of 10+ years of work experience
• International exposure (preferred)
• An urgent agenda for digital transformation
• ConÞdent ßuency in written and spoken English

Typical Participant Mix

Hear from Past Participants:

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Paula Ospina

Senior Proposition Manager, HSBC Bank, London, UK

The Digital Business Leadership Program was a very fulfilling experience and the diversity of the class really helped everyone make the most of it. Through the program I have discovered new tools to showcase some of my strengths. It showed me how I can turn on creative innovation by inspiring others, how to develop a common customer language to approach business challenges, and how to convince others that the digital transformation goes way beyond technology and starts with an individual mindset shift followed by a common cultural change ambition.

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Cheryl Ng

Head of Marketing and Innovation for APAC at Xaxis

"The value and knowledge I received from the curriculum and professors have exceeded my expectations. There are many lessons that I have already applied to my work. Needless to say, the network I got to build at the program is also invaluable."

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Kevin Brown

Partner at Ernst & Young

"The program is a great balance of theory and practical learnings as well as company visits and tours of innovative centers. Since the completion of the program, my views on digital have changed. I am much clearer on the many ways to define ‘digital’. The pace of change is so fast that the old ways won't last in the future and therefore being open to a whole new paradigm is key."

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Gladys Morales

CEO and Founder at GHMG Strategies

"What really drove me to choose this program was the opportunity to meet people who are top leaders going through change and facing challenges and to share experiences and potential solutions to organizational problems. The faculty at Columbia Business School provide a wealth of knowledge bringing their first-hand experience from advising top companies that have been facing disruption successfully."

Paula.jpg

Paula Ospina

Senior Proposition Manager, HSBC Bank, London, UK

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Cheryl Ng

Head of Marketing and Innovation for APAC at Xaxis

Kevin-Brown.jpg

Kevin Brown

Partner at Ernst & Young

Gladys-Morales.jpg

Gladys Morales

CEO and Founder at GHMG Strategies

FACULTY

David Rogers, Faculty Director
Faculty Member, Executive Education

David Rogers, is a globally-recognized leader in digital business strategy, known for his pioneering work on digital transformation. He is the author of four books, including the best-selling The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in nine languages.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on digital business strategy and leadership. He is director of the Google-Columbia CMO Academy, and founder of Columbia’s BRITE conference on brands, innovation, and technology. David’s recent research has focused on big data, the Internet of Things, omni-channel retail, customer data sharing, and enterprise transformation.

David has advised and delivered workshops for global companies such as Google, HP, Cisco, GE, Citi, Visa, HSBC, Toyota, Merck, Lilly, Cartier, Pernod Ricard, Kohler, Hearst, Unilever, China Eastern Airlines, and dozens more. Rogers delivers keynotes at conferences worldwide on digital transformation and the impact of emerging technologies. He has appeared on CNN, ABC News, Channel News Asia, and in The New York Times, The Wall Street Journal, The Financial Times, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, and is past president of the American Marketing Association New York.

Additional Faculty

Along with the above listed faculty, additional Columbia Business School faculty may contribute to and teach in the program. Faculty lineup is subject to change.

HOW TO APPLY

To apply to the program kindly send in the following materials to our program partner, Eruditus, at [email protected] before the application deadlines:

• The completed program application form
• The application fee
• A recent resume or a link to your updated LinkedIn profile

Admitted participants will have to pay 20 percent of the program fee within 10 days of their admission to confirm their seat. Please note that if a candidate is admitted and accepts the admission, the application fee will be credited towards the program fee.

Please note that admissions to the program are on a rolling basis.

We strongly recommend that interested participants apply early. All three in-person modules of the program take place in the United States. For those applicants who need a visa to travel to the United States, it is recommended that you apply by the early application deadline to allow sufficient time for your visa processing formalities.

Round 1

Date: February 4, 2020
Application Fees: $300

Round 2

Date: March 17, 2020
Application Fees: $400

Round 3

Date: April 14, 2020
Application Fees: $500

Round 4

Date: May 12, 2020
Application Fees: $600