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"To get ahead in today's business world, leaders need to possess foundational business tools to solve integrated, multi-faceted problems. At the end of this program, participants will be able to make decisions on business challenges that cut across different functions and geographies."
– The program's faculty Gita Johar, Meyer Feldberg Professor of Business at Columbia Business School
Business 360 (Online): Business Acceleration Program is a three-month program that tackles the fundamentals of business — leading a team, creating a customer-centric organization, and developing financial acumen. Business 360 (Online) is designed for those who do not have a formal education in business. You could have a non-business degree and are taking on your first managerial role, be a small business owner looking to enhance core business skills, or simply looking for a primer on business fundamentals.
The program enables you to accelerate your impact, through an intensive learning journey that will equip you to take on the world of business head on. The key components of the program are:
- Enhancing leadership effectiveness
- Leadership and decision making
- Influencing others
- Customer-centric marketing
- Developing financial intuition
- Launching new products
- Leading and managing teams
- Building social capital
Participants will also experience Columbia Business School’s proprietary 360 Assessment Tool.
With a focus on immediate application, participants will also work on a capstone case study, individual and team assignments, cases, self assessments, and group discussions and will apply learnings immediately to their unique contexts. Students will also be part of a powerful learning community comprised of a diverse group of fellow participants from a broad range of industries, functions, experiences, and geographies.
You will emerge from Business 360 (Online) with enhanced cross functional skills and a sharpened leadership toolkit that will help you accelerate the impact on your company - whether small or large, and on your career.
During this course, you will learn to:
- Develop leadership traits to assemble the skills, talents, and resources of individuals and groups
- Make effective and timely decisions even in periods of uncertainty
- Balance the tension between growth and profits and optimize the risk-reward payoff
- Apply financial frameworks to evaluate and select the best opportunities
- Understand and analyze customer needs and find ways to segment your customers
- Understand the concept of customer life time value and how to increase it
- Apply templates to launch new products and services
- Strategically develop the social capital required to succeed in your chosen path
Upon completion of this program, you will earn one day towards a Certificate with select alumni and tuition benefits. Learn more.
This immersive program takes an integrated approach to learning, combining video lectures, a live webinar with faculty, small group assignments, case studies, role plays and a 360 degree feedback exercise.
Module 1: Orientation and Welcome
- Launch of 360 Degree Assessment Tool
- Live webinar “Program Outline & Learning Journey”
- Optional: Accounting Basics, Financial Statements, and Key Ratios
Module 2: Leadership and Decision Making
- The Heart of Leadership
- Making Wise Decisions
Module 3: Influencing Others
- Influencing Ethically and Fairly
- Live webinar “Leadership” with Professor Adam Galinsky
Modules 4 : Being Customer-Centric
- What Is a Customer Worth
- What Customers Value
- Delivering Value: Segmenting, Targeting, Positioning
- Live Webinar “Customer Analytics” by Prof. Oded Netzer
Module 5: Developing Financial Intuition
- Fundamental Concepts in Finance
- Capital Budgeting
Module 6: Launching New Products
- New Product Development Process
- Ideation Templates
Module 7: Leading & Managing Teams
- Teams: Factors for Success and Failure
- Six Strategies for High Performance Teams
- 360 Degree Assessment Tool debrief
Module 8: Building Social Networks
- Analyzing Your Social Network
- Building Your Social Network to Support Your Professional Success
Module 9 : Capstone Case & Wrap Up
- Capstone Case
- Live webinar “Case Debrief and Program Summary” with Professor Gita Johar
Business 360 (Online) is designed for executives who want to develop wider general management skills outside their traditional area of expertise. This includes managers and technical leaders who have been promoted to a role with increased responsibility, executives who build and lead multi-functional teams, entrepreneurs who need to extend their core business knowledge.
Typical Participant Mix
Years of Work Experience
Gita V. Johar, Faculty Director
Meyer Feldberg Professor of Business in Marketing
Gita V. Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, where the focus is on generating creative ideas as well as persuading consumers and colleagues to accept these ideas.
Johar has served as associate editor for such journals as the Journal of Marketing Research, the Journal of Consumer Research and the International Journal of Research in Marketing. She began a term as editor of the Journal of Consumer Research in July 2014. At Columbia, Gita teaches in the MBA, EMBA and PhD programs and has authored cases on consumer adoption of new products and on marketing and advertising planning.
Johar is the Meyer Feldberg Professor of Business at Columbia Business School and has been on the faculty since 1992. She received her PhD from the NYU Stern School of Business and her MBA from the Indian Institute of Management, Calcutta.
Meet Professor Johar in this video:
Additional faculty include:
Oded Netzer, Faculty Co-Director
Associate Professor of Business at Columbia Business School
Professor Netzer's research at Columbia Business School centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.
He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts.
Adam Galinsky, Chair of Management Division
Vikram S. Pandit Professor of Business
Adam Galinsky received his PhD from Princeton University and his BA from Harvard University. Professor Galinsky has published more than 200 scientific articles, chapters, and teaching cases in the fields of management and social psychology. His research and teaching focus on leadership, power, negotiations, decision-making, diversity, and ethics.
In 2012, Professor Galinsky was selected as one of the World’s 50 Best B-School Professors by Poets and Quants. He twice won the Chair’s Core Course teaching award at Kellogg for teaching excellence on the topic of leadership. He also received a teaching award at Princeton University.
His research and insights have appeared in The Economist, The New York Times, The New Yorker, National Public Radio, Wall Street Journal, The Financial Times, Boston Globe, and Chicago Tribune.
Meet Professor Galinsky in this video:
Daniel Wolfenzon, Co-Director, Family Business Program
Stefan H. Robock Professor of Finance and Economics
Daniel Wolfenzon received a Masters and a PhD in economics from Harvard University and holds a BS in economics and a BS in mechanical engineering from MIT. Professor Wolfenzon previously taught at the University of Michigan, the University of Chicago, and NYU. He is also a faculty research fellow at the National Bureau of Economic Research.
His research interests are in corporate finance and organizational economics. He has studied control sharing in small firms, the effects of investor protection on ownership concentration, and the structure of business groups around the world.
His work has been published in top economic and finance journals such as the Quarterly Journal of Economics, the Review of Economic Studies, the Journal of Finance, and the Journal of Financial Economics.
Kathy Phillips, Management Division
Paul Calello Professor of Leadership and Ethics
Katherine W. Phillips joined the faculty at Columbia Business School as the Paul Calello Professor of Leadership and Ethics in Fall of 2011. Before joining us here she was Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University and Co-Director and Founder of Northwestern's Center on the Science of Diversity.
She has also been a Visiting Professor at the Stanford Graduate School of Business and Visiting Scholar at the Center for Advanced Studies in Behavioral Sciences. Professor Phillips received her PhD in Organizational Behavior from Stanford University's Graduate School of Business. Her Bachelors degree is in Psychology from the University of Illinois in Urbana-Champaign.
Her research addresses the main questions of what is the value of diversity and what are the barriers that prevent society, organizations and especially work teams from capturing the knowledge, perspectives, and unique backgrounds of every member.
Meet Professor Phillips in this video: