The use of digital technologies is changing the healthcare sector at an unprecedented pace, providing innovative ways to achieve better healthcare outcomes, opportunities for lower long-term healthcare costs, and a rapidly growing digital health market poised to grow by USD 207.34 billion during 2020-2024.

Run in an unprecedented partnership of Columbia Business School Executive Education and digital health testing center HITLAB, the Digital Health Strategy: Leveraging Emerging Technologies in Healthcare program offers executives in the healthcare space unique resources for accelerating the infusion of digital health in their business.

Over the course of three days, executives develop a powerful digital health strategy for their organization, tapping into Columbia Business School’s world-renowned leadership expertise and HITLAB’s preeminent know-how of the healthcare sector.

The program demystifies the value-based components of digital health and generates a common language and framework for accelerated collaboration across the executive's organization. Participants explore a strategic roadmap for its real-world application upon their return to work, leaving with a strategic game plan that ensures sustainability across people, platforms, processes, and partnerships.

Please Contact Us

To learn more about this program, please contact Co-Director Stan Kachnowski at [email protected].

IMPACT

Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development, consumer and patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and constraints for successfully finding, verifying, and diffusing new digital health solutions.

The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching participants to articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail identifying, selecting, verifying, and diffusing innovations.

After attending the program, executives will be ready to:

• Improve innovation and health outcomes through their new understanding of the potential of digital health
• Identify digital health opportunities within their industry
• Diagnose their company’s readiness levels for digital health innovation
• Develop a digital health strategy to meet specific business needs
• Measure the impact of their digital health program
• Embed digital health into the DNA of their organization

The program is run in partnership with digital health testing center HITLAB. In this video, faculty director Stan Kachnowski explains how participants benefit from the partnership:

Upon completion of this program, you will earn three credits towards a Certificate with select alumni and tuition benefits. Learn more.

AMA PRA Category 1 Credits™

The September 25–October 9, 2020 iteration of the Digital Health Strategy program has been approved for up to 15.75 AMA PRA Category 1 Credits™ to “serve to maintain, develop, or increase the knowledge, skills, and professional performance and relationships” as stated in the AMA’s definition of CME†.

PROGRAM STRUCTURE

PLEASE NOTE: The upcoming iteration of the program will take place in a live, virtual setting. See the agenda. You may also view the in-person program schedule for when our in-person programming resumes.

The program uses a combination of interactive lectures, case studies, planning group exercises, and experiential learning activities that leverage New York City’s digital health ecosystem. Most importantly, participants learn — step by step — the tools of digital health strategy and apply these tools to their own organization.

Part 1: Definition and Relevance

• Participants examine the complex and rapidly changing landscape of digital health and how to develop a digital health strategy for success.
• Through an in-depth analysis, they identify the strengths and weaknesses of their organization’s digital health readiness and strategy relative to competition.
• In the second half of the day, participants learn about the role digital health plays in their organization, and begin to design a new strategy based leveraging a new digital health strategy toolkit.

Part 2: Identification and Evaluation

• Executives get empowered to pitch their digital health strategy to their organization, gain support, secure budgets, operationalize plans, and manage for success.
• They then pitch their new strategy to their peers in the classroom and outside experts in digital health in order to refine their strategy.
• Lastly, they learn which metrics to use to measure success, how to anticipate roadblocks, and how to maintain momentum and build a sustainable platform in their organization.

Part 3: Integration and Diffusion

• On the last day, participants learn how to embed digital into the DNA of an organization.
• They will walk away knowing how to achieve success and replicate it within their organization, ensuring sustainability across people, platforms, processes, and partnerships.

Guest speakers will include current and past chief digital officers, chief medical officers, and innovation leaders across the industry. Case studies will be shared from past and current examples, and students will interact with some of the most well-respected minds in the field.

For a complete program schedule download the agenda.

PARTICIPANT PROFILE & TESTIMONIALS

Digital Health Strategy: Leveraging Emerging Technologies in Healthcare is designed for executives working in the rapidly evolving fields of life science innovation, pharmaceutical and device research, health tech investment and other related industries. This program empowers participants to understand the complex digital health landscape and to both identify and capture meaningful opportunities to generate new value for both their organizations and customers.

Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.

Typical Participant Mix

Hear from Past Participant:

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Carl Rosen

CEO at CallDR

“It was refreshing to have a healthcare-centric program with outstanding leaders from the hospital and private sector discussing their businesses and perspectives. The networking opportunities were another benefit and I actually discussed a collaboration with one participant and met offline with another participant who also happens to be a physician. There are not many physicians that actually seek out business school and learn how to build and manage a company. Medical school does not prepare physicians to become business leaders or CEOs of a company or teach physicians how to finance an idea or take an idea to market. I am impressed with the way Columbia continues to reach out to me and keep me informed of lectures and meetings and I must say [Faculty Director] Stan Kachnowski is incredible with the way he gets on a Zoom or phone call to check-in. I am very happy with my Columbia Business School/HITLAB experience.”

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John Hui

CEO at Twiage

“As an entrepreneur running a digital health startup company, I was worried I would have already known most of the contents prior to taking this class. However, I was pleasantly surprised by the comprehensiveness of the contents and quality of the speakers delivered in this course. The networking arrangements were also great.”

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Marelize Gorgens

International Development

"This course helped me understand the changes happening in US healthcare and think through how they might help developing countries improve their health outcomes and achieve universal health coverage. I became more effective in identifying digital heath opportunities for the developing country clients we serve."

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Ashish D. Pal

Managing Director, MSD Singapore & Malaysia

"The difference between being good and great often comes down to preparation and early adoption. Insights from the Digital Health Strategy program can help better prepare your organization for the fast moving tech transformation in healthcare."

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Ruth Obaikol

Deputy Director at the Academy for Health Innovations and Impact, Infectious Diseases Institute

“I just joined a health innovations organization. The Digital Health Strategy program was a good orientation into the health innovations market. I particularly liked the experience of interacting with other executives in the field. Appreciating their experiences has built my confidence in what I am doing. I now know what I am targeting and what might not work.”

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Carl Rosen

CEO at CallDR

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John Hui

CEO at Twiage

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Marelize Gorgens

International Development

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Ashish D. Pal

Managing Director, MSD Singapore & Malaysia

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Ruth Obaikol

Deputy Director at the Academy for Health Innovations and Impact, Infectious Diseases Institute

FACULTY

Carri Chan
Professor of Business and Faculty Director, Healthcare and Pharmaceutical Management Program
Columbia Business School

Carri Chan is a professor of Business in the Decision, Risk, and Operations division at Columbia Business School. Her research is in the area of healthcare operations management. Her primary focus is in data-driven modeling of complex stochastic systems, efficient algorithmic design for queuing systems, dynamic control of stochastic processing systems, and statistical and econometric analysis of healthcare systems. Chan’s research combines empirical and stochastic modeling to develop evidence-based approaches to improve patient flow through hospitals. She has worked with clinicians and administrators in numerous hospital systems including Northern California Kaiser Permanente, New York Presbyterian, and Montefiore Medical Center. She spent the 2019-2020 academic year on sabbatical at the Value Institute at NY Presbyterian Hospitals. Chan is the recipient of a 2014 National Science Foundation (NSF) Faculty Early Career Development Program (CAREER) award and the 2016 Production and Operations Management Society (POMS) Wickham Skinner Early Career Award. She received her BS in Electrical Engineering from MIT and MS and PhD in Electrical Engineering from Stanford University.
 

Stan Kachnowski
Professor of Health Information Management in the division of Policy and Management at the Mailman School of Public Health at Columbia University

Professor Stan Kachnowski, PhD MPA CSEP, an Oxford-trained researcher, has taught over 5,000 students from Columbia University, IIT-Delhi, and Quinnipiac College. His teaching and research over the past 25 years include educating graduate-level and executive students on four continents and conducting extensive studies on the efficacy and diffusion of digital health, including electronic data capture, ePRO, wearables, and predictive algorithms.

Kachnowski has authored over 200 peer-reviewed papers and presentations for national and international journals and societies in digital health development, management, and diffusion. He was selected as a fellow to CHIME in 1998. In 2003, he received a letter of commendation for teaching excellence from the dean of the School of Public Health at Columbia University. Professor Kachnowski was named a fellow to England’s Royal Society of Medicine for his research demonstrating the outcomes effectiveness of using the Palm Pilot in managing haemophilia patients in 2005. Professor Kachnowski has received grant funding from a wide-ranging groups of sponsors, including over a dozen nations, AARP, WHO, USAID, Gates and Dell Foundations, and most of the top 20 global life science companies. Over the past 25 years, he has also served as interim CTO for life science organizations, including Eyetech and Oncology.com. He currently serves on the board of directors for Oursmedicina, The Hudson Center for Health Equity, and Aptus Health.

Professor Kachnowski holds Bachelor's and Master’s Degrees from the University of Vermont and a Doctorate from the University of Oxford and is an alumnus of Columbia Business School's Advanced Management Program.

Along with Professors Chan and Kachnowski, additional Columbia Business School faculty contribute to and teach in the program.

FAQ

Do you have questions about our live online programs? Please review our commonly asked questions on our live online programs FAQs page.