Behavioral Science in Business: Understanding People to Drive Results

Date  
Oct 15–17, 2019 $6,450
Mar 10–12, 2020 $6,550
Oct 13–15, 2020 $6,550
	Christine  Tom
Contact
Christine Tom
Assistant Director, Learning Solutions
+1 212-851-2505
ct2900@gsb.columbia.edu
Location
Columbia University Campus
New York City 
Plan your stay

“Organizations are increasingly recognizing the value of placing behavioral science — the blend of insights from psychology, economics, and neuroscience — front and center of their activities. My colleagues and I at Columbia Business School have developed this program to provide executives with a robust and sustainable methodology for leveraging behavioral science in business. They'll walk away with the tools and skills to apply it in meaningful, proven, and sustainable ways.”
– the Program's Faculty Director Steve Martin

Behavioral Science

The last few years have seen an explosion in both the study and effective application of behavioral science — the science that combines applicable insights from the fields of psychology, behavioral economics, and neuroscience.

Whether you need to improve employee engagement, launch a new brand, encourage changes in behavior, or generate improved commercial returns — the ability to effectively, efficiently, and ethically influence people's behavior allows you to better achieve your business objectives and positively impact the bottom line.

But as organizations come to realize the impact behavioral science can make, two challenges emerge: Which of the myriad of behavioral science tools and insights will be the most useful? And how can they be used in meaningful and applicable ways to deliver measured returns on investment?

This three-day program equips executives with a deep understanding of behavioral science for business and the tools to implement and measure its impact of behavioral science, using a proprietary Full Cycle Approach to Applying Behavioral Science™.

About the Full Cycle Approach to Applying Behavioral Science™

The Full Cycle Approach to Applying Behavioral Science™ is a behavior change model that sets out the specific steps organizations should undertake to benefit from leveraging behavioral science in the workplace in meaningful and sustainable ways. Organizations who adopt the seven key steps outlined in this model, supported by strong leadership and only modest resources, can quickly profit from what is increasingly becoming known as the ‘behavioral revolution’.
 

The program has been developed in collaboration with world-leading researchers and practitioners in the field. You will be learning from some of the most noted experts, leading scholars, and best-selling authors who are leaders not just in the theory of behavioral science, but also in its practice.

Please Contact Us

Please contact our Learning Solutions Specialists at +1 212-854-3395 for a personal conversation to learn more.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.