“As recent events have demonstrated, the world can change in extraordinary ways quite quickly. Now more than ever, executives and professionals — both new and experienced — must be equipped with advanced skills and knowledge to effectively seize new opportunities, navigate through uncertainty, and thrive in any environment.”
– The program's faculty director Pierre Yared

No business operates in a vacuum. Exchange rate volatility, fiscal and monetary policy, geopolitical uncertainty, trade conflicts: these represent just a sliver of the broad web of macroeconomic forces that can shape the future of your organization.

The wide-ranging consequences of the COVID-19 pandemic have reinforced the interconnectedness of our world. Citing lingering uncertainties about the progression of the pandemic, the United Nations said in a 2020 report that "the possibility of a slow recovery and prolonged economic slump — with rising poverty and inequality — looms large."

Now more than ever, positioning global organizations for sustained success requires the ability to detect and skillfully navigate key macroeconomic influences. The better executives and strategists can understand the interdependencies of these forces, the better the decisions they can make for their organizations.

Nurturing this critical skill is the focus of Global Strategy (Online): Succeeding in the World Economy, a ten-week online program from Columbia Business School Executive Education. Its foundation is the three-step Macro Scenario Playbook, which provides a framework to help make these big-picture concepts applicable for your business situation.

Through the successful completion of this program, you will learn how to improve your strategic decision making in today's global economy and steer your organization toward a brighter future.

Please Contact Us

Please contact our partners at Emeritus at [email protected], +1 315-982-5094, or +1 315-277-2746 for a personal conversation about this program and how it may benefit you.

IMPACT

By joining this program, you will learn how to:

• Apply the Macro Scenario Playbook to gauge the impact of changes in the global economy on your business
• Assess the impact of recessions and the ensuing monetary and fiscal responses on your business
• Forecast exchange rates, bond prices, and equity prices in response to macroeconomic shocks
• Identify economic growth opportunities and risks across the world
• Evaluate the impact of trade and financial globalization — and the risk of deglobalization — on your business
• Determine potential short- and long-term pandemic scenarios and their impact on your business

About the Macro Scenario Playbook

The Global Strategy program features the Macro Scenario Playbook, a framework for strategic decision making, which includes three steps:

• Step 1: We examine what a particular scenario means for your business, including your customers, employees, suppliers, investors, and creditors.
• Step 2: We consider what the scenario implies for the overall economy, which comprises the real economy and the financial market. (By real economy, we mean the non-financial side of the economy.) What does a scenario mean for consumers, workers, and firms, including your direct competitors? And what does a scenario mean for financial markets? This step is the primary focus of the program.
• Step 3: We discuss how the implications uncovered in step 2 affect your business—and can help inform your business strategy.

The playbook helps you connect the program directly to your business, allowing you to put the learnings into play.

Upon completion of this program, you will earn two credits towards a Certificate with select alumni and tuition benefits. Learn more.

PROGRAM STRUCTURE

Global Strategy (Online): Succeeding in the World Economy, a ten-week online program, includes a mix of live and recorded sessions. In addition, program leaders hold weekly, live, and virtual office hours where you can get answers to your questions in a small-group setting.

Week 1: Orientation
The first week is orientation week. You will have the opportunity to familiarize yourself with the learning platform and prepare for the program ahead.

Week 2: Business Cycles and Monetary Policy
Explore how boom/bust cycles and government monetary response affect your business.

Week 3: Fiscal Stimulus and Fiscal Austerity
Examine the influence of fiscal policy on your business.

Week 4: Exchange Rates
Discover how exchange rates move, why they matter for your business, and what the impact of various exchange rate regimes on the economy is.

Week 5: Macroeconomic News and Financial Markets
Learn to predict the likely impact of macroeconomic news on different asset prices.

Week 6: Economic Growth in Advanced Economies
Learn to identify sources of long-run economic growth and connect those factors to innovation, growth and productivity at your business.

Week 7: Forecasting the Next Emerging Market Miracle
Delve into the factors that can influence long-term growth in an emerging market.

Week 8: Global Trade and Global Capital Flows
Investigate the factors that go into international expansion and sourcing decisions.

Week 9: Business Strategies in Recessions
Discuss the strategic processes that promote success during economic crises.

Week 10: Business Strategies in Pandemics
Using a pandemic model, analyze the short- and long-term consequences of various crisis scenarios for your business.

For complete details of the curriculum please download the program brochure.

PARTICIPANT PROFILE

Global economic trends impact all businesses that operate internationally—and even many businesses that do not. Staying competitive in a rapidly changing economic environment requires organizations to anticipate emerging and future threats and to respond proactively and intelligently.

In Global Strategy (Online): Succeeding in the World Economy, you will explore how to make better strategic decisions to help your company thrive. The program cohort will include participants representing a breadth of geographies, industries, and professional experiences as well as job functions such as:

• CXOs seeking to deepen their knowledge of global markets and macroeconomics to safeguard their business against crises and sudden market fluctuations and find opportunities of investment and growth across geographies and sectors
• Corporate strategists, functional business heads, and finance professionals seeking to better assess their organization's financial risk appetite based on global economic trends and plan accordingly and predict and prepare for business cycles and their outcomes

Columbia Business School Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.

FACULTY

Pierre Yared, Faculty Director
MUTB Professor of International Business
Vice Dean for Executive Education
Columbia Business School

Pierre Yared joined the faculty of Columbia Business School in 2007. He currently teaches Global Economic Environment, a Core MBA course in macroeconomics for which he received the Dean's Award for Teaching Excellence. His research, which has been published in leading academic journals, focuses on macroeconomic policy, political economy, and growth.

Pierre is a research associate of the National Bureau of Economic Research and an associate editor of the American Economic Review, the Journal of Monetary Economics, and The Review of Economic Studies. In addition, he is a member of the Council on Foreign Relations and the Economic Club of New York. He earned his AB in economics from Harvard University and his PhD in economics from Massachusetts Institute of Technology.

In addition to Professor Yared, industry guest speakers are featured in the program.