Strategic Intuition (Online): Developing Innovation Strategies for Your Organization

Feb 7–Mar 11, 2022 $1,989
Questions? Contact Us:
Kimberly Rapp
Associate Director of Business Development and Learning Solutions
+1 212-854-1445
[email protected]

Duration: 5 Weeks
Time Commitment: 2-3 hours/week
Certificate Credit: 1
Learn more.

"The Strategic Intuition (Online) program is dynamic, instructive, and informative. It provides clarity on how the human brain works and how we can use that 'storehouse' of history to define an innovative and prosperous future for ourselves and our organization."
– Program Participant Simone Chambers, Senior Manager of Corporate & Strategic Planning at Jamaica National Building Society

Creative Strategy (Online)

Businesses are very invested in innovation and creativity, but these pursuits fail when they are isolated from traditional business analysis, strategy, and problem-solving. The pace of disruption today requires businesses to integrate creativity and strategy so that innovations are aligned with company core capabilities and strategies, so that the outcomes of innovation work move beyond the doors of the creativity playroom, and so that teams involved stop thinking of innovation as an extracurricular but not essential part of their work processes.

Led by Professor Bill Duggan and experienced Strategy& Director Amy Murphy, Strategic Intuition (Online) brings you exclusive tools to enhance and systematize the idea generation process and develop powerful ideas that you can turn into growth strategies for your organization.

Over five weeks, participants will learn the science and method of strategic intuition through more than 20 videos, facilitated online discussion boards, readings, projects, and more. Participants will interact with experienced strategy practitioners, course facilitators, and peers from around the world. The suggested time commitment for this program is approximately four hours per week.

Please Contact Us

Please contact our Learning Solutions Specialists at [email protected] for a personal conversation.


Strategic Intuition (Online) will provide an uncommon and effective framework for strategic idea generation and present practical tools to analyze business problems, see how others throughout history have solved similar issues, and generate original and aligned solutions to your complex business challenges.

By the end of this program, you will be able to:

  • Understand how strategic intuition has been used throughout history to come up with new solutions
  • Assess your and your team’s capacity for strategic intuition
  • Identify and address the potential obstacles to innovation at your organization
  • Distinguish between an innovation challenge and business problems that simply need expertise
  • Generate inspiring solutions that are aligned with business strategy, enhanced by the newest ideas on the market and differentiated from your competitors
  • Use a new methodology to generate ideas and combinations of ideas to strategically solve complex business challenges

Upon completion of this program, you will earn one credit towards a Certificate in Business Excellence with select alumni and tuition benefits. Learn more.


Strategic Intuition (Online) is a five-module journey to enhance your idea generation capabilities by understanding how creative insights come about in the brain, through learning the Strategic Intuition methodology and by applying it to your own complex business challenges.

Each module features lectures, insight boards assignments, and faculty feedback. Participants are asked to submit a mix of program assignments, assessments, and reflections.

The program includes the following:

  • More than 20 video lectures by Professor Duggan with supportive presentation materials
  • Coaching cams from an experienced practitioner to help you overcome obstacles in your problem solving
  • Opportunities to share insights and collaborate on group projects with peers around the world
  • Self assessments
  • Group and independent study projects
  • Summative weekly commentary and feedback from program faculty and staff
  • A reflection journal for reflection and personal application

Module Structure:

Week 1: What is Strategic Intuition?
Week 2: Presence of Mind and Examples from History
Week 3: Creative Combination and More Examples from History
Week 4: From Method to Action: Creative Strategy
Week 5: Tying It Together: Conclusion

To see the full curriculum with session descriptions, download the program agenda.


Strategic Intuition (Online) is designed for executives at all levels who are involved in strategic planning, innovation, creative design, product development, marketing and other idea-generating functions.

This program is also ideal for teams within an organization to learn together. If you are interested in enrolling as a team, please contact our Learning Solutions Specialists at [email protected].

Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.

Typical Participant Mix

Geographic Spread

Years of Management Experience

Job Function


Hear from Past Participants:


William R. Duggan, Faculty Director
Senior Lecturer in Business

William Duggan is the world's leading authority on "strategic intuition" – the flashes of insight that create new ideas. He is the author of two key books on the subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); and Creative Strategy: A Guide for Innovation (2012). In 2007, Strategy+Business magazine named Strategic Intuition the Best Strategy Book of the Year. Duggan is the author of three previous books, as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University. Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2013, he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on strategic intuition to thousands of executives from companies around the world.

Amy Murphy, Co-Faculty
Director (Principal) at Strategy&

Amy Murphy is a director at Strategy& (formerly Booz & Company, now part of the PwC network) and has been with the firm since 2012. She advises clients on the topics of innovation, strategy, and capability development. Amy received her Bachelor in Architecture from Cornell University and MBA from Columbia Business School. She designed the Strategic Intuition Consulting Lab while attending Columbia Business School to enable students to work on real projects using the innovation methods from Professor Bill Duggan’s book Strategic Intuition. Amy went on to teach this course after graduation as an adjunct professor and further developed Strategic Intuition as an innovation methodology by applying this approach at Booz & Company with clients across industries (from Healthcare to CPG Manufacturers). Amy is a registered architect in New York State, curriculum specialist faculty at Columbia Business School Executive Education, and forthcoming co-author with Bill Duggan of the book The Art of Ideas (Columbia Business School Publishing).


Do you have questions about our online programs? Please review our commonly asked questions on our online programs FAQs page.