Digital Business Strategy: Leading the Next-Generation Enterprise

Date  
Mar 30–Apr 1, 2020 $6,550
Sep 9–11, 2020 $6,550
	Liz N. Schultz
Contact
Liz N. Schultz
Senior Associate Director, Learning Solutions
+1 212-854-7613
liz.schultz@gsb.columbia.edu
Location
Columbia University Campus
New York City 
Plan your stay

"In the digital-first business era, developing strategies and business models to rethink how your organization can thrive will be key to any organization's future viability."
– The program's Faculty Director David Rogers

Hear from Faculty Director David Rogers about the Digital Business Strategy program.

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The three-day program Digital Business Strategy focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Download the first chapter of David Rogers' new book, The Digital Transformation Playbook.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

IMPACT

The course will provide executives with the frameworks, case studies, and strategic planning tools needed to adapt their businesses to grow in the digital age. Participants will learn to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy, and disruptive competition.

Summary of Benefits:

  • Develop new products, services, and business models for digital customers
  • Leverage your customers’ participation, data, and knowledge for competitive advantage
  • Develop platform strategies to capture value beyond your own products and services
  • Evaluate and manage shifting relationships with partners in your value chain
  • Understand how data and analytics can be used for innovation and for smarter decision-making
  • Be able to apply the lessons of lean startups to any size business
  • Build a test-and-learn culture to accelerate innovation
  • Adapt and evolve your value proposition to stay ahead of disruptive trends
  • Think like the disruptor and assess the disruptive potential of new business models
  • Lead organizational change to drive digital transformation through skills, roles, processes, and culture

Upon completion of this program, you will earn three days towards a Certificate with select alumni and tuition benefits. Learn more.

PROGRAM STRUCTURE

Digital Business Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital innovation and organizational change. Executives will apply the tools of the course to real-world business challenges, as well as to their own organizations. Strategic concepts will be illustrated through case studies of companies in diverse industries – including retail, consumer goods, b2b, hospitality, financial services, healthcare, automotive, media, technology, and business services.

Sample Session Titles:

  • The 5 Domains of Digital Transformation: A Holistic Framework
  • Customer Network Strategy: Understanding and Harnessing Digital Behaviors
  • Platforms, Competition, and Multi-Sided Business Models
  • Big Data at Work: New Data Types, New Tools, and New Organizational Processes
  • The Data Asset Map: Building the Value of Your Data Over Time
  • A/B testing, Experimentation, and Minimum Viable Products
  • Translating the Lean Startup to Enterprise-Scale Innovation
  • Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change
  • The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative

Request a sample chapter of David Rogers's new book "The Digital Transformation Playbook."

PARTICIPANT PROFILE & TESTIMONIALS

Digital Business Strategy is designed for upper- to senior-level executives responsible for leading strategy, innovation, and organizational change in their companies, or client firms.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

Typical Participant Mix

Geographic Spread

Years of Management Experience

Job Function

Industry

 

Hear from Past Participants:

FACULTY

David Rogers, Faculty Director
Faculty Member, Executive Education

David Rogers is a globally-recognized leader on brands and digital business strategy. He has advised startups and global companies on digital strategy, including Visa, SAP, Kohler, Pernod Ricard, Toyota, China Eastern Airlines, and others. He has appeared on CNN, CNBC, Channel News Asia, The Economist, and The Wall Street Journal, in addition to delivering keynotes at conferences worldwide on the ways that technology is transforming brands and business strategy.

Rogers is also the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age. His recent research at the Center has focused on big data, the Internet of Things, in-store mobile shoppers, and data privacy.

Rogers is author of four books, including the forthcoming, The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age.

Along with David Rogers, additional Columbia Business School faculty contribute to and teach in the program.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.