Today, every business is a digital business. But the task for legacy incumbents is fundamentally different than for a startup. How do you transform a business that started before the internet, so it can survive and grow in the digital economy?

Executive surveys show as many as 70 percent of digital transformation efforts are failing to achieve their desired impact. The reasons are numerous. Companies pursue a generic goal to “be digital” without defining why. Digital efforts are disconnected from business strategy. Managers focus on benchmarks, cost-cutting, and cautious planning. Digital innovations occur but they never scale to achieve real impact. And most fundamentally, leaders try to transform their business without changing their “business as usual” culture, process, and capabilities.

The good news: real digital transformation is possible. We can begin to see how by studying the hard-fought lessons of companies as diverse as Walmart, Citi, The New York Times, Ford Motors, Pfizer, Air Liquide, United Technologies, and more.

Leading Digital Transformation focuses on how executives can reorient their business for the digital age and drive the kind of deep organizational change that is essential to securing a future in the digital era. Participants leave with a set of practical frameworks, relevant case studies, and the first draft of their own roadmap for digital transformation.
 

For a first look at the faculty's thought leadership, we invite you to download the first chapter of David Rogers' bestselling book, The Digital Transformation Playbook.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

IMPACT

PLEASE NOTE: The upcoming iteration of this program will take place in a live, virtual setting. See the agenda.

The program will provide you with the leadership frameworks, methodologies, and real-world case studies needed to lead your organization to adapt and thrive in the digital age.

You will learn to:

• Align stakeholders with a compelling vision of what digital means for your business
• Ensure your digital efforts are growth-focused and business-led, with a clear set of strategic priorities
• Rethink your customers, competition, data, innovation, and value proposition for the digital era
• Accelerate change by focusing on customers, experimentation, and rapid learning
• Scale digital innovations to achieve real impact across the organization
• Design new operating models, processes, and governance for digital acceleration
• Build essential long-term capabilities and a partner ecosystem
• Lead the cultural change your business needs for the digital future
• Take an iterative approach to transformation in order to reap immediate benefits

Upon completion of this program, you will earn three credits towards a Certificate with select alumni and tuition benefits. Learn more.

PROGRAM STRUCTURE

Leading Digital Transformation combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions focus on leadership frameworks and tools for organizational change. Executives apply the tools of the course to real-world businesses as well as work on a digital transformation roadmap for their own organizations.

Concepts will be illustrated through cases of companies in diverse industries – including financial services, retail, media, consumer goods, industrial b2b, healthcare, automotive, and technology.

Sample Session Titles:

• Defining the Digital Challenge: Transformation and Its Barriers
• Why Transformations Fail: The 6 Success Factors of Digital Transformation
• Transforming Process: the 3 Paths Model and Lessons from Amazon to Citi
• Transforming Culture: How Stories, Symbols, and Leaders Shape Behavior
• The 5 Domains of Digital Transformation: A Strategy Framework
• Rethinking Data and A.I. as a Source of Competitive Advantage
• The Problem-Opportunity Matrix
• Innovation Through Rapid Experimentation: A/B testing and MVP’s
• Scaling Startup Methods for the Enterprise: Agile, Lean, Design Thinking, and Beyond
• Your Digital Transformation Roadmap

For a first look at the faculty's thought leadership, we invite you to download a sample chapter of David Rogers's bestselling book, The Digital Transformation Playbook.

PARTICIPANT PROFILE & TESTIMONIALS

Leading Digital Transformation is designed for upper- to senior-level executives responsible for leading digital transformation—including organizational change, strategy, and innovation—in their companies, or in their client’s firms.

Columbia Business School alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for this program. More on the Alumni Tuition Benefit.

Typical Participant Mix

Hear from Past Participants:

Fadi Khater

Fadi Khater

Founder / Managing Partner at Netizency FZ LLC

"The program is a great way to step back and have a holistic view and reevaluation of your current business while comparing to benchmarks and best practices."

Riche Zamor

Riche Zamor

Sr. Director, Strategy at Phase2 Technology

"The course was a strong reminder that technology is not the core of a digital business strategy. It's about knowing your market, customer, assets and partnerships. And about adapting your value prop."

David Fredericks

David Fredericks

Sr. Systems Engineering Manager, Cisco Systems

"The diversity of topics and high caliber speakers was worth the price of admission. The collaboration process amongst the class made it a joy to come to class each day."

Alfredo Alvaro Cuadros

Alfredo Alvaro Cuadros

CEO, Tigo Money

"I really appreciate the tools the program gave me to face my real-life business problems."

Andrew Fraser

Andrew Fraser

Director of Marketing, Tourism New Zealand

"Excellent rethinking of strategy for the new digital world."

Emeka Anasiudu

Emeka Anasiudu

Senior Manager, Data, Devices & Digital, MTN Nigeria

"I found this to be a highly insightful educational study in a truly global student context."

Fadi Khater

Fadi Khater

Founder / Managing Partner at Netizency FZ LLC

Riche Zamor

Riche Zamor

Sr. Director, Strategy at Phase2 Technology

David Fredericks

David Fredericks

Sr. Systems Engineering Manager, Cisco Systems

Alfredo Alvaro Cuadros

Alfredo Alvaro Cuadros

CEO, Tigo Money

Andrew Fraser

Andrew Fraser

Director of Marketing, Tourism New Zealand

Emeka Anasiudu

Emeka Anasiudu

Senior Manager, Data, Devices & Digital, MTN Nigeria

FACULTY

David Rogers, Faculty Director
Faculty Member, Executive Education

David Rogers is a globally recognized leader on digital strategy and leadership, known for his pioneering work on digital transformation. He is the author of four books, including his bestselling The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in 11 languages.

Rogers has advised executives and delivered workshops on digital transformation in companies such as Citi, Visa, HSBC, Unilever, Procter & Gamble, Merck, Toyota, GE, Google, Cisco, HP, Cartier, Pernod Ricard, International Red Cross, AARP, China Eastern Airlines, NC Bank Saudi, Coppel, Acuity Insurance, and dozens of others. Rogers delivers keynotes at conferences on six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist.

At Columbia Business School, Rogers teaches global executives as faculty director of Executive Education programs on digital transformation, digital business leadership (with modules in New York, Silicon Valley, and online), and the Google-Columbia CMO Academy. Rogers' recent research has focused on new business models, asymmetric competition, customer data sharing, and digital transformation in legacy organizations.

Along with David Rogers, industry speakers with leadership experience in digital transformation will contribute to the program.

FAQ

 
Do you have questions about our live online programs? Please review our commonly asked questions on our live online programs FAQs page.