Strategic Ideation

To Be Announced  
	Anthony  Madonna
Anthony Madonna
Head of Operations
+1 212-854-6016
[email protected]
Columbia University Campus
New York City
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"I found the course very insightful and thought-provoking. It is truly something I find very useful for both my professional and personal journey."
– Lourdes Careaga, Senior Healthcare Product Specialist, American Nurses Association

Professor Bill Duggan introduces the Strategic Ideation program that is exclusive to Columbia Business School.

In order to succeed, a business leader needs to combine various kinds of thinking, such as strategic thinking, entrepreneurial thinking, or creative thinking. Strategic Ideation brings you exclusive tools and methods to enhance your thinking process and develop powerful ideas for your organization.

The program is based on the groundbreaking research and teaching by Professor William Duggan. In only two days, you will learn how to capture the benefits of strategic intuition and apply it to real-world business innovation. The last part of the program offers a set of tools to use strategic intuition for your own personal strategy and development.

Participants will receive a copy of Strategic Intuition: The Creative Spark in Human Achievement, which was named "Best Strategy Book of 2007" by Strategy & Business magazine.

For a complete program schedule download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.


How You Will Benefit in the Current Context
"In times like these, it's likely that what you're doing now won't work in the future. You need to innovate. But how? You need a creative idea that's also strategic, that you can take action on right away.

"Strategic Ideation offers a powerful set of ideas, methods, and tools for innovation based on the latest breakthroughs in modern neuroscience, principles from classical military strategy, and surprising truths about how great achievements in business and other fields actually happened."
–William Duggan, Faculty Director

Summary of Benefits

  • Understand the concept of strategic intuition, based on the science of how creative ideas actually happen in practice.
  • Learn the four key steps that make strategic intuition occur, and how to do it better yourself.
  • Apply strategic intuition to any strategic or creative problem through the Insight Matrix, for individuals and teams, a tool exclusive to the program.

Upon completion of this program, you will earn two days towards a Certificate with select alumni and tuition benefits. Learn more.


Using lectures, discussions, exercises and, case studies, Strategic Ideation covers three basic themes: strategic intuition in business, in leadership, and in life.


Day One

  • Understand how flashes of insight work in the mind to create new ideas
  • Recognize the four steps of strategic intuition in action
  • Apply a team tool for strategic intuition to business problems of all kinds
  • Understand 10 lessons of strategic intuition for company culture

Day Two

  • Apply strategic intuition to leadership in any field of work
  • Understand the link between organizational and personal strategy
  • Apply a method to plan for organizational or personal opportunity
  • Learn a method for maintaining the right frame of mind to see opportunity

For a complete program schedule download the agenda.


Strategic Ideation is designed for executives at all levels who are involved in strategic planning, innovation, or creative design. The program is ideal for teams looking for ways to generate new ideas.

What recent participants say about Strategic Intuition:

"It made me rethink about how great ideas are really generated but, most importantly, it provided me with a framework to generate them."  – Sergio Mateo, Director, Angels Group

"Seldom do you experience a roomful of professionals silent in awe of what they just learnt and of how their professional or personal life could have been so much better with these techniques."  – Anonymous

"[Strategic Intuition] situates modern science, innovation in the context of history, philosophy, and mythology, bringing deep knowledge of culture to bear on the problem of creativity."  – Dr. Greg Smolynec, Section Head Strategic Analysis, DRDC Centre for Operational Research and Analysis


William R. Duggan, Faculty Director
Senior Lecturer in Business

William Duggan is the world's leading authority on "strategic intuition" – the flashes of insight that create new ideas. He is the author of two key books on the subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); and Creative Strategy: A Guide for Innovation (2012). In 2007, Strategy+Business magazine named Strategic Intuition the Best Strategy Book of the Year. Duggan is the author of three previous books, as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University.

Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2013, he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on strategic intuition to thousands of executives from companies around the world.