Strategic Ideation (Online) 2: From Method to Action

Date  
To Be Announced  
	Anthony  Madonna
Contact
Anthony Madonna
Acting Executive Director of Business Development
+1 212-854-6016
anthony.madonna@gsb.columbia.edu
Location
Online

Please contact us for nonprofit rates and group discounts.

"I recommend Strategic Ideation (Online) to anyone who is curious to learn how truly innovative ideas are developed. The most surprising aspect of the program was how much I learned from applying the Strategic Ideation model to a real-life example in [Strategic Ideation (Online) 2: From Method to Action]. The feedback was excellent in each step of the process."
– Program Participant Adrian Hough, Consultant at Hough Risk Consulting Ltd

Strategic Ideation (Online)

In Strategic Ideation (Online) 2: From Method to Action, you will learn and practice a research-based technique for identifying an innovation problem. You'll see how to move from a model for innovation that relies on expert intuition, to one that combines several different components to form a solution to your innovation challenge.

Led by Professor Amy D'Onofrio, Strategic Ideation (Online) 2: From Method to Action leads you through a three-step process that helps you put your strategic intuition skills into action. First, you will identify a specific innovation problem and break it down into its core elements. Then you'll look for examples of people or companies that succeeded in addressing one of those elements. And finally, you'll come up with a new combination of ideas that will lead you toward solving your innovation problem.

Over 5 weeks, participants will learn the materials via more than 10 videos, facilitated online discussion boards, readings, projects and more.

Participants will interact with faculty, course facilitators and peers from around the world. All program content and materials will be available for two months following the program.

Suggested time commitment is approximately four to five hours per week.

For a complete program schedule of Strategic Ideation (Online) 1 and 2, please download the agenda.

Please Contact Us

Please contact our Learning Solutions Specialists at 212-854-3395 for a personal conversation to learn more.

IMPACT

Strategic Ideation (Online) 2: From Method to Action will allow you to put Strategic Intuition to work for your innovation challenges – and bring that actionable plan into your workplace.

By the end of this program, you will be able to:

  • Conduct more disciplined and effective research to identify sources for solutions
  • Develop an Insight Matrix to capture ideas and visualize connections that could result in breakthrough solutions to an innovation challenge
  • Build and access a repository of successful innovation catalysts
  • Collaborate on creating this repository with people taking this program
  • Have an action plan for solving your innovation challenge

Upon completion of this program, you will earn one day towards a Certificate with select alumni and tuition benefits. Learn more. Participants also receive a Certificate of Completion from Columbia Business School Executive Education, and outstanding participants will receive a Certificate of Achievement.

Upon completion of this program, you will earn one day towards a Certificate with select alumni and tuition benefits. Learn more. Participants also receive a Certificate of Completion from Columbia Business School Executive Education.

PROGRAM STRUCTURE

Strategic Ideation (Online) 2: From Method to Action is comprised of 5 modules.

Each module features assignments, discussion boards, and faculty feedback. To earn a Certificate of Completion, you must submit all program assignments. You will have until two months after the program concludes to submit all assignments; however, faculty feedback will be available during the five weeks of the program only.

Note: Strategic Ideation (Online) 1: From Mind to Method is a prerequisite for taking this program. You may also take this program if you have completed the face-to-face version of Strategic Intuition or enjoyed a session of Strategic Ideation in another Executive Education program. Please contact our Learning Solutions Specialists at 212-854-3395 for details.

The program includes the following:

  • More than 10 video lectures by Professor Amy D'Onofrio with supportive presentation materials
  • Discussion with peers around the world
  • Self-assessments
  • Group and independent study projects
  • Summative weekly commentary and feedback on projects from program faculty and staff
  • Strategic Intuition workbook and learning journal
  • Master class live webinar with a senior strategist who will share insights and best practices
  • Two months of access to materials after the program concludes

Week 1: Program Kick-Off and Orientation
Week 2: Intro to the Strategic Intuition Innovation Tool
Week 3: Intro to Creative Strategy — Rapid Appraisal [SENSE]
Week 4: Intro to Creative Strategy — What-Works Scan [SEEK]
Week 5: Intro to Creative Strategy — Creative Combination Practice [SPARK]
Conclusion: Live webinar

How we will measure your progress: We're using a points system. How this works is that course components are worth points, and you earn points based on successful completion of each component. You earn extra points by how well you complete the components and how much you contribute to the overall learning community.

To see the full curriculum with session descriptions, download the program agenda.

PARTICIPANT PROFILE & TESTIMONIALS

Strategic Ideation (Online) 2: From Method to Action is designed for executives at all levels who are involved in strategic planning, innovation, creative design, product development, marketing or other idea-generating functions.

Note: Strategic Ideation (Online) 1: From Mind to Method is a prerequisite for taking this program. You may also take this program if you have completed the face-to-face version of Strategic Ideation or enjoyed a session of Strategic Ideation in another Executive Education program. Please contact our Learning Solutions Specialists at 212-854-3395 for details.

This program is also ideal for teams within an organization to learn together. If you are interested in enrolling as a team, please contact our Learning Solutions Specialists at 212-854-3395.

Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for programs lasting up to seven days. More on the Alumni Tuition Benefit.

Typical Participant Mix

Geographic Spread

Years of Management Experience

Job Function

Industry

Hear from Past Participants:

“For someone who has worked in strategy, business development and marketing for 15 years, I thought I had seen a lot and learned a lot. This course opened my eyes and made me challenge and re-evaluate some of my beliefs. This ultimately makes me a better strategist and a more valuable contributor wherever I am.”  – Behdad Banian, Corporate Strategy Development

“The Strategic Intuition Online Course is dynamic, instructive and informative. It provides such clarity on how the human brain works and how we can use that ‘storehouse’ of history to define an innovative and prosperous future for ourselves and our organization.  – Simone Chambers, Senior Manager of Corporate & Strategic Planning, Jamaica National Building Society

“A good course based around a very inspirational idea about ideas, in combination with a learning and sharing adventure together with peers from near and far in a virtual 24/7 classroom. Insights and experiences just where I am.”  – Mikael Goldberg, Director of Strategy Development, LM Ericsson

“Columbia Business School has put together an inspiring, valuable and fun course that will give you a new perspective on innovation... A highly recommended course with just the right pacing for today's busy professionals.”  – Johan Olsson, Strategic Supply Management

“I feel that I learned a great deal from this course and am walking away with a methodology that will support me and my organization in significantly improving our rigor and effectiveness in creative problem solving. Thank you!”  – Joanne Page, President & CEO, The Fortune Society, Inc.

“This Strategic Intuition online course has delivered more than I expected and more than I have received from even face-to-face short courses that I have been on in the past. It is direct, practical and extremely helpful in understanding how the human mind works and how to build your own capacity, and that of others, to be innovative. In a way, it is a new take on the saying that: 'if you don't know where you are coming from (your history), you won't knowing where you are going'.”  – Simone Chambers, Senior Manager of Corporate & Strategic Planning, Jamaica National Building Society

“Thank you for making the program accessible to people who live outside of New York.”  – Adrian Hough, Consultant at Hough Risk Consulting Ltd

FACULTY

William R. Duggan, Faculty Director
Senior Lecturer in Business

William Duggan is the world's leading authority on "strategic intuition" – the flashes of insight that create new ideas. He is the author of two key books on the subject: Strategic Intuition: The Creative Spark in Human Achievement (2007); and Creative Strategy: A Guide for Innovation (2012). In 2007, Strategy+Business magazine named Strategic Intuition the Best Strategy Book of the Year. Duggan is the author of three previous books, as well, and has twenty years of experience as a strategy advisor and consultant. He has BA, MA and PhD degrees from Columbia University. Duggan teaches strategic intuition in three venues at Columbia Business School: MBA and Executive MBA courses, and Executive Education sessions. In 2013, he won the Dean’s Award for Teaching Excellence. He has given talks and workshops on strategic intuition to thousands of executives from companies around the world.

Amy D’Onofrio, Co-Faculty
Adjunct Associate Professor, Management

Amy D’Onofrio designed the Strategic Intuition Consulting Lab while she attended Columbia Business School so that students at the School would have a place where they could work on real projects using the innovation methods from Professor Bill Duggan’s book Strategic Intuition. Most recently, Amy worked for Booz & Company (now Strategy&) where she further developed Strategic Intuition as an innovation methodology. She has applied this approach on numerous engagements from Healthcare to CPG Manufacturers. She has a BA in architecture from Cornell University and an MBA from Columbia Business School. Amy is a Registered Architect in New York State and an adjunct Professor at Columbia Business School where she co-teaches the Strategic Intuition Consulting Lab.

* Program location and session times may vary. While the majority of our in-person programs run on campus, some programs may run off campus in New York City.