Digital Marketing Strategy

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Digital Marketing Strategy

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Comprehensive Management

Advanced Management Program
Senior executives take a 27-day journey of intellectual, personal, and professional growth with a curriculum centered around three pillars: strategic thinking, authentic leadership, and decisive execution. Visit the program page or download the documents below to learn more.
Advanced Management Program 2x2
Experience the Advanced Management Program in two convenient two-week modules with program support in between. Visit the program page or download the documents below to learn more.
Executive Development Program
This program’s MBA-inspired curriculum enables mid- to upper-level executives to develop their critical business foundations while building superior leadership skills. Visit the program page or download the documents below to learn more.

Leadership

Behavioral Science in Business
In this hands-on program, discover how you can effectively, efficiently, and ethically influence people's behavior to meet your business objectives and learn how to scale those behavioral science capabilities across your organization. Visit the program page or download the documents below to learn more.
Corporate Governance Program
The Corporate Governance Program equips current and aspiring board member and directors with the knowledge required to excel as stewards of shareholders that promote long-term and sustainable value creation. Drawing on thought leadership from world-renowned experts at Columbia Business School and leading practicing directors, this unique program integrates academic research with a deep understanding of the emerging issues that boardrooms grapple with. Visit the program page or download the documents below to learn more.
Crisis Leadership
During times of crisis, the measure of a leader is tested. In the Crisis Leadership program, executives learn how to strategically manage organizational crises, avoid making bad decisions under pressure, and walk away better equipped to lead through the inevitable challenges of tomorrow. Visit the program page or download the documents below to learn more.
Developing and Leading High-Performance Teams
Empowering executives to maximize the impact of their teams, this program examines how to develop team solidarity, “followership,” and broad support for change throughout your organization and how to harness the power of teams through better decision making and leadership. Visit the program page or download the documents below to learn more.
Emerging Leader Development Program
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Enterprising Families
This program provides essential learning for members of enterprising families — those who own or manage family assets and businesses. By learning together, family members will be able to work more effectively, efficiently, and harmoniously. Visit the program page or download the documents below to learn more.
Ethical Leadership
The Ethical Leadership program helps business leaders respond to a wide range of ethical challenges and turn competing stakeholder values into coherent ethical strategies for their organization. Visit the program page or download the documents below to learn more.
High Impact Leadership
This program offers executives a profound understanding of how they are perceived as leaders in the context of their organization through a dynamic mix of lectures, discussions, 360-degree feedback, one-on-one coaching, and self-assessment tools. Visit the program page or download the documents below to learn more.
Inclusive Leadership
In this three-day program, learn how to harness the power of diversity, navigate diverse settings more effectively, and improve your ability to create, work within, and lead inclusive teams and organizations. Visit the program page or download the documents below to learn more.
Leadership Essentials
Executives looking to improve their effectiveness in working with individuals and teams can develop their essential leadership abilities, including team leadership, emotional intelligence, conflict management, and leading change. Visit the program page or download the documents below to learn more.
Leading the Agile Organization
Learn key skills and mindsets vital to leading an agile and adaptive organization. You will improve your ability to confidently make hard-to-reverse choices, maneuver through uncertainty, and inspire others to join you in taking risks to grow, innovate and improve the value delivered to your customers and stakeholders. Visit the program page or download the documents below to learn more.
Negotiation Strategies
Through a hands-on approach and a series of negotiation exercises, learn how to negotiate more effectively with various parties – from external clients to internal constituencies. Visit the program page or download the documents below to learn more.
Personal Leadership and Success
Breakthrough research in psychology, neuroscience, and cognitive behavior therapy informs techniques for tangible personal improvements and greater leadership skills. Visit the program page or download the documents below to learn more.
Persuasion
At a time when leadership requires less emphasis on giving orders and more on building consensus, learn highly effective persuasion skills to master business-critical situations like one-on-one negotiations and driving change in your organization’s culture. Visit the program page or download the documents below to learn more.
Women in Leadership
Designed to help elevate the impact of women leaders, this program teaches participants to better navigate the business landscape, leverage their talents, and step into roles of greater influence. Visit the program page or download the documents below to learn more.

Strategy

Business Analytics
In this three-day program, learn to leverage data and analytics to identify, evaluate, and capture opportunities to develop new insights, make better predictions and estimates, and create value for your business. Visit the program page or download the documents below to learn more.
Design Thinking
In partnership with the Columbia Entrepreneurship Design Studio, the Design Thinking program teaches participants how to use the methods and mindsets of design to drive customer-focused innovation in their own organizations. Visit the program page or download the documents below to learn more.
Digital Business Strategy
Lead digital transformation in your own organization with practical frameworks to develop innovative new strategies, products, and business models to thrive in the digital age. Visit the program page or download the documents below to learn more.
Digital Health Strategy
Developed as a joint partnership with digital health testing center HITLAB, this program provides healthcare executives with an understanding of what digital health really means to their ecosystem and delivers actionable insights into creating value for the business and customers in this rapidly evolving field. Visit the program page or download the documents below to learn more.
Driving Strategic Impact
Acquire tools used by top-tier consulting firms to become more effective at analyzing and resolving strategic problems for your organization and clients. Visit the program page or download the documents below to learn more.
Global Account Management
Building on over 20 years of frontline research and practice, this program provides sales executives and account managers with the knowledge, skills, and tools to successfully compete in the global sales arena and manage global business-to-business relationships effectively. Visit the program page or download the documents below to learn more.
Implementing Winning Strategies
Implement new strategic directions by addressing a challenge you are currently facing within your role, outline the choices you have, and return to work with a tangible plan to execute your strategy. Visit the program page or download the documents below to learn more.
Leading Strategic Growth and Change
Learn how to identify business opportunities, launch new ventures, and lead necessary organizational changes to revitalize or strengthen your market position and prepare your organization for continuous growth. Visit the program page or download the documents below to learn more.
Quantitative Intuition™
Learn how to make smarter, more informed decisions in uncertain situations – particularly in the absence or ambiguity of data – through an emerging area called quantitative intuition, or “QI.” Visit the program page or download the documents below to learn more.

Finance

Deal Camp
In partnership with Columbia Business School’s Private Equity Program, this high intensity program immerses you in the world of of private equity, with interactive presentations, instruction, and case studies from Columbia faculty and industry professionals. Visit the program page or download the documents below to learn more.
Finance and Accounting for the Nonfinancial Executive
Master key finance and accounting concepts, including the opportunity to analyze your organization’s finances with expert coaches, and identify red flags in financial statements for better management and decision-making capabilities. Visit the program page or download the documents below to learn more.
Financial Analysis and Valuation
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Real Estate as an Asset and Business
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Value Investing
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Marketing

Brand Leadership
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Digital Marketing Strategy
The Digital Marketing Strategy program teaches executives about the key digital marketing channels and strategies available to them. And while social media networks come and go and apps gain fame and decline in popularity, the program teaches the managerial frameworks and strategies behind them, so that your decision making can be applied to whatever the next big thing in digital marketing might be. You'll learn how to think strategically and develop an ROI-based marketing plan, so that you can identify what's right for your customer and your organization. Visit the program page or download the documents below to learn more.
Strategic Storytelling
Conducted in partnership with Columbia University’s School of the Arts, this program teaches participants how to create an immersive user experience across the complex narrative ecosystem that audiences expect in today’s highly interconnected, rapid digital environment. Visit the program page or download the documents below to learn more.

Social Enterprise

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This program offers nonprofit managers training in strategic management skills, including using financial data, planning and implementing change, negotiation, and self-awareness. Visit the program page or download the documents below to learn more.
Senior Leaders Program for Nonprofit Professionals
Over 20 days, senior nonprofit professionals gain strategic management and leadership skills and cutting-edge business knowledge to help them develop actionable plans for their organizations. Visit the program page or download the documents below to learn more.

Online

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Learn how to maximize your impact as a leader during times of change. Visit the program page or download the documents below to learn more.
Driving Strategic Impact (Online)
Through a combination of tools, frameworks, role-play, and case studies, tackle strategic problems in a structured, fact-based manner that leads to high-impact recommendations. Visit the program page or download the documents below to learn more.
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Introduction to Digital Media (Online)
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Leader as Coach (Online)
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Mastering Corporate Entrepreneurship (Online)
Learn best practices for intrapreneurs such as how to create, develop, and sustain innovative new businesses by capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. Visit the program page or download the documents below to learn more.
Personal Leadership and Success (Online)
Get tools for tangible personal improvements and greater leadership skills through a distinctive set of video-lectures, delivered with a flexible learning schedule and self-reflection exercises. Visit the program page or download the documents below to learn more.
Strategic Intuition (Online)
Learn how to enhance your creative thinking process and develop powerful and innovative ideas that you can turn into growth strategies for your organization. Visit the program page or download the documents below to learn more.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.