Ericsson Case Study

 
In this case study, learn how Ericsson turned its business around by developing its top 200 leaders in a Columbia Business School custom program.

About this Case Study

Ericsson had been a leader in innovative technology in telecommunications for many years. But in the late 1990s, the telecommunications industry went through major shifts in the wake of an economic downturn, global competition, technology changes, and new consumer demands. Ericsson’s business was severely impacted, as was its shareholder value. About the same time, Ericsson also went through several changes in its top leadership.

The company chose to transform itself as an organization to regain a leadership position in the industry. They partnered with Columbia Business School Executive Education who co-designed and delivered a custom program to develop Ericsson's top 200 leaders, enabling them to drive strategy development and implementation.

This case study focuses on Ericsson as it “turned the corner” in 2003–2004 by leveraging the learnings from Columbia Business School Executive Education to refocus its strategy to achieve its vision. The company subsequently weathered the 2008 global economic crisis and is a strong performer today. Ericsson has grown a diverse base of customers spread over 180 countries. Today, it is a market leader in both mobile infrastructure and telecom services.

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