Webinar: The Science of Story

Join us for a complimentary webinar with Frank Rose from the Columbia University School of Arts to uncover recent findings from cutting-edge research in neuroscience and cognitive psychology that shows how and why stories can be more effective at reaching people than “advocacy messages” such as advertising.

Complimentary Webinar
March 16, 2016
12:30 p.m. – 1:00 p.m EST

Including a live Q&A

During this 30-minute webinar, get insights on:

  • how stories are processed in the brain, and how that gives them an advantage
  • why immersive storytelling is so powerful, and how to achieve it
  • how these techniques can work for brands as effectively as they do for Hollywood

Frank Rose is the author of The Art of Immersion about the emergence of a new form of nonlinear, participatory, and immersive stories in the digital space. He is also the faculty co-director of the executive education program Digital Storytelling Strategy at Columbia Business School Executive Education, which explores how the immersive digital experience can be used to engage customers and prospects in a whole new way.

Register for this complimentary webinar: