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Marketing

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  • How Busyness Affects Your Productivity


    Keith Wilcox, Barbara and Meyer Feldberg Associate Professor of Business, shares his research at the Columbia Business School Worldwide Alumni Club event in New York City on September 27, 2017.

     

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News: Marketing

February 8, 2018

Prof Silvia Bellezza Selected as "Emerging Thinker" in 2018

Prof Silvia Bellezza was included by Thinkers50 as part of their list "On the Radar 2018: Emerging thinkers with the potential to make lasting contributions to management theory and practice." Thinkers50 identifies, ranks, and shares the very best in management ideas. Its definitive global ranking of management thinkers is published every two years.

January 9, 2018

Silvia Bellezza Wins Provost's Grant

Silvia Bellezza was one of two Business School faculty awarded $25,000 in research funds from the Provost’s Grants Program for Junior Faculty Who Contribute to the Diversity Goals of the University in Fall 2017.

Ideas at Work

News

News & Ideas

Embracing Busyness

If you think you’re too busy to read this, then you really need to read this.

Fake News Finds Fertile Ground Online

Social media sites contribute to a herd mentality, reducing individuals’ likelihood to fact-check.

More Data Isn’t Always the Answer

Modern managers are drowning in a sea of data. To get the most out of big data, start with the right question.

Retweets for the Win

After the cameras stopped at the 2016 Republican presidential debates, sensationalism trumped substance on Twitter.

The Marketing Capital of the World

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.