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Featured Content Block
Marketing Division Welcomes New Faculty
The Marketing Division is pleased to welcome Professors Lalin Anik and Kristen Lane.
Professor Lalin Anik joins us as a Senior Lecturer. As an expert in the science of behavior change, she combines insights from psychology and economics to tackle big business and societal problems. Professor Anik has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help consumers, employees and communities make better decisions and lead healthier, happier and more productive lives. She will be teaching two sections of the MBA Core course in Fall 2021.
Professor Kristen Lane is a Lecturer in Discipline interested in motivation, identity, and misinformation. Her research focuses on the social- and identity-based processes that drive how people choose to read and share information and on the cognitive and behavioral consequences of online socializing spaces. She will be teaching sections of the EMBA and MS in Business Analytics Core courses in Fall 2021, as well as the MBA Core course in Spring 2022.
In the Media
Media Mentions: Marketing
September 16, 2022 | NBC News
September 15, 2022 | Inc.
August 23, 2022 | Bloomberg TV
August 1, 2022 | Pittsburgh Post-Gazette
Division News and Awards
July 2, 2022 | NerdWallet
November 23, 2021 | Marketplace Radio
April 8, 2021
Vicki Morwitz named Best Reviewer
Marketing Professor Vicki Morwitz is the recipient of the Society for Consumer Psychology's Best Reviewer Award for outstanding reviewing for the journal for the last year.
April 7, 2021
Marketing Professor Silvia Bellezza was announced as a member of the Marketing Science Institute 2021 class of Young Scholars.
Ideas at Work
News & Ideas
As states continue to struggle with how to reopen businesses, Professor Noel Capon writes that the core focus for revitalizing the economy should be to mitigate the virus.
Companies are facing a liquidity problem amid uncertainty over when stores can reopen.
Columbia Business School Professor of Professional Practice Hitendra Wadhwa draws on his research and teaching on Inner Mastery and Outer Impact to show us how to conquer our inner struggles and bring power, perspective, and possibilities to our roles and responsibilities at this most challenging hour.
How to reset your mindset: some practices that address today's challenges to leadership