Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
As human beings, we face tremendous social pressure to conform. While culturally we lionize those who break away from the herd, psychological experiments since the 1950s have shown how readily we cave when faced with the firm opposition of our social peers.
Modern managers are drowning in a sea of data. To get the most out of big data, start with the right question.
After the cameras stopped at the 2016 Republican presidential debates, sensationalism trumped substance on Twitter.
The new “must-have” isn’t an expensive bag or a rare sports car. It’s time.
In the age of the social network, customer lifetime value is an increasingly inadequate metric.
