Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
Keith Wilcox, Barbara and Meyer Feldberg Associate Professor of Business, shares his research at the Columbia Business School Worldwide Alumni Club event in New York City on September 27, 2017.
Take note, parents-to-be: Research from Professor Jacob Goldenberg shows that what you name your children could influence how they look.
When it comes to climbing the charts, research suggests that it pays to be different. From Brenda Lee to Beyoncé, here’s how the top songs stood out from the crowd.
Research shows that musicians’ social media posts have a direct boost on song plays.
Even the most creative music has a predictable “averageness” that makes it inherently appealing.
