Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
Carson Family Professor of Business Miklos Sarvary sees Facebook as an ambivalent force in the media, raising the quality of top newspapers while hurting profits for everyone. Read on in Ideas at Work.
Carson Family Professor of Business Miklos Sarvary sees Facebook as an ambivalent force in the media, raising the quality of top newspapers while hurting profits for everyone.
For years, retail studies director Mark Cohen has been predicting the demise of Sears — and drawing takeaways for today’s business leaders.
Take note, parents-to-be: Research from Professor Jacob Goldenberg shows that what you name your children could influence how they look.
When it comes to climbing the charts, research suggests that it pays to be different. From Brenda Lee to Beyoncé, here’s how the top songs stood out from the crowd.
