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Marketing

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  • The Unexpected Benefits of Being Unexpected

     

    As human beings, we face tremendous social pressure to conform. While culturally we lionize those who break away from the herd, psychological experiments since the 1950s have shown how readily we cave when faced with the firm opposition of our social peers.

In the Media

Division News and Awards

News

News: Marketing

September 21, 2017

Marketing Division Welcomes New PhD Students

The Marketing Division is pleased to welcome to following new PhD students this fall: Benjamin Levine, Maayan Malter, Sibel Sozuer Zorlu, Jennifer Sun, and Lu Zhang.

September 21, 2017

Travis Tae Oh Wins Dissertation Proposal Award

Marketing Ph.D. student Travis Tae Oh is one of the co-winners of the 2017 ACR/Sheth Foundation Dissertation Proposal Award competition for his proposed research titled “The Psychology of Fun: Inquiry into Consumers’ Fun Experiences.” As a co-winner of this year’s competition, Travis will receive a plaque and a check at the next ACR conference.

April 26, 2017

Don Lehmann wins MSI Best Paper Award

Don Lehmann was recognized by the Marketing Science Institute for his paper, co-authored with Kimberly Whitler and Ryan Krause, When and how does board-level marketing experience contribute to firm performance?

 

February 28, 2017

Don Lehmann Wins Lifetime Achievement Award

Please join us in congratulating Don Lehmann, who is the recipient of the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award. This award acknowledges the accomplishments of a consumer behavior scholar who has made significant and long-standing contributions to the field of consumer research.

Ideas at Work

News

News & Ideas

Fake News Finds Fertile Ground Online

Social media sites contribute to a herd mentality, reducing individuals’ likelihood to fact-check.

More Data Isn’t Always the Answer

Modern managers are drowning in a sea of data. To get the most out of big data, start with the right question.

Retweets for the Win

After the cameras stopped at the 2016 Republican presidential debates, sensationalism trumped substance on Twitter.

Busy? You Must Be Important.

The new “must-have” isn’t an expensive bag or a rare sports car. It’s time.

The Marketing Capital of the World

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.