Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Olivier Toubia
Glaubinger Professor of Business, Chair of the Marketing Division
Marketing Professors Kamel Jedidi and Donald R. Lehmann, along with Tolga Bilgicer (PhD '13) and Scott Neslin, are the recipients of the inaugural CNS Vithala R. Rao Award for their paper "The Long-Term Effect of Multichannel Usage on Sales," published in the March 2015 issue of Customer Needs and Solutions.
The Marketing Division celebrates Don Lehmann’s 50 years with Columbia Business School.
Three new professors join the Marketing Division
The Marketing Division is pleased to welcome four new PhD students in 2019:
We wish Uliana, Maren, Eric, and Jasmine much success during their time at CBS!
Michel Pham and Shiri Melumad winners of La Londe Conference Best Paper Award
It is useful for entrepreneurs to conduct both qualitative and quantitative research to better understand customers
How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.
Outsourcing tasks to smart products can reduce one’s sense of meaning and purpose, says the Meyer Feldberg Professor of Business.
One trick for keeping resolutions is to make it painful to break them, says Meyer Feldberg Professor of Business Gita Johar.
