Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Olivier Toubia
Glaubinger Professor of Business, Chair of the Marketing Division
Melanie Brucks was recently awarded one of the Provost’s Grants for Junior Faculty who contribute to the diversity goals of the university. The title of Melanie’s project is “Distributed Teams and the Future of Work.” She plans to examine how virtual interaction affects the innovation process, including running a large-scale, pre-registered field study with Nokia engineers in India. Congratulations Melanie, we wish you all the best with this project!
The Marketing Division celebrates Don Lehmann’s 50 years with Columbia Business School.
Three new professors join the Marketing Division
The Marketing Division is pleased to welcome four new PhD students in 2019:
We wish Uliana, Maren, Eric, and Jasmine much success during their time at CBS!
Michel Pham and Shiri Melumad winners of La Londe Conference Best Paper Award
From prices to user ratings, numbers influence how we shop.
How dissimilar options could interfere with making a purchase.
It is useful for entrepreneurs to conduct both qualitative and quantitative research to better understand customers
How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.
