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Marketing

Featured Content Block

  • Marketing Division Welcomes New PhD Students

    The Marketing Division is pleased to welcome four new PhD students in 2020:

     Lan Luo

     Jacqueline Pan

     Eli Sugerman

     Xinyu Wei

    We wish the students all the best with their studies at Columbia Business School!

In the Media

Division News and Awards

News

News: Marketing

April 8, 2021

Vicki Morwitz named Best Reviewer

Marketing Professor Vicki Morwitz is the recipient of the Society for Consumer Psychology's Best Reviewer Award for outstanding reviewing for the journal for the last year.

Ideas at Work

News

News & Ideas

Economy Boosters, Economy Busters

As states continue to struggle with how to reopen businesses, Professor Noel Capon writes that the core focus for revitalizing the economy should be to mitigate the virus.

Will Retail Bounce Back From the Pandemic?

Companies are facing a liquidity problem amid uncertainty over when stores can reopen.

Staying Inspired in Times of Tumult

Columbia Business School Professor of Professional Practice Hitendra Wadhwa draws on his research and teaching on Inner Mastery and Outer Impact to show us how to conquer our inner struggles and bring power, perspective, and possibilities to our roles and responsibilities at this most challenging hour.

The Three Shifts of Leadership Mastery

How to reset your mindset: some practices that address today's challenges to leadership

The Marketing Capital of the World

Marketing at Columbia Business School is a dynamic community of faculty members, students, and alumni. We research, teach, study, and connect at Columbia Business School. Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed. Columbia Business School is where marketing happens.

Located in New York City, we are surrounded by the latest innovations from leading marketing practitioners as well as the cutting-edge research conducted by our world-renowned faculty. This is the home of Madison Avenue, Times Square, the Fashion District, and thought leaders in marketing and branding strategy, as well as leading companies in media, retail, financial services, consumer products, pharmaceuticals, and other industries. Top marketing executives, only a subway ride away, are members of our extended community and frequently participate in speaking engagements and panels at the School.