Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
Why do luxury brands poach lowbrow looks? Research by Silvia Bellezza, presented at this Spring's poster session, suggests that high-status individuals can use a mixture of high- and low-signaling accessories to distinguish themselves from middle of the road individuals.
How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.
Outsourcing tasks to smart products can reduce one’s sense of meaning and purpose, says the Meyer Feldberg Professor of Business.
One trick for keeping resolutions is to make it painful to break them, says Meyer Feldberg Professor of Business Gita Johar.
A recent faculty showcase spotlighted new research from Robert D. Calkins Professor of International Business Bernd Schmitt; Assistant Professor of Management Michael Mauskapf; and S. T. Lee Professor of Business Sheena Sethi Iyengar’s Authenticity, Choice, and Technology Lab.
