Columbia's Marketing Program develops creative and analytical marketers armed with the skills, network, and experience to succeed.
Kamel Jedidi
John A. Howard Professor of Business, Chair of the Marketing Division
Three current Marketing division faculty and three former PhD students authored articles that appeared in the November-December issue of Marketing Science.
Prof Asim Ansari, Yang Li (PhD '12), and Jonathan Z. Zhang (PhD '11), Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
Jia Liu (PhD '17) and Prof Olivier Toubia, A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
Amin Sayedi, Prof Kinshuk Jerath, and Marjan Baghaie, Exclusive Placement in Online Advertising
How managers can develop the ability and confidence to ask the right questions, spot patterns, and process that information in parallel with an understanding of the wider business situation.
Outsourcing tasks to smart products can reduce one’s sense of meaning and purpose, says the Meyer Feldberg Professor of Business.
One trick for keeping resolutions is to make it painful to break them, says Meyer Feldberg Professor of Business Gita Johar.
A recent faculty showcase spotlighted new research from Robert D. Calkins Professor of International Business Bernd Schmitt; Assistant Professor of Management Michael Mauskapf; and S. T. Lee Professor of Business Sheena Sethi Iyengar’s Authenticity, Choice, and Technology Lab.
