Marketing Analytics and Big Data Conference

The Marketing Division of Columbia Business School and the Data Science Institute at Columbia University invite you attend the Marketing Analytics and Big Data Conference. This conference is part of a Chicago-Columbia-Stanford rotating Big Data conference.  The event is geared toward academics using state-of-the-art quantitative methods to study marketing problems. Given the multidisciplinary nature of modern marketing analytics, we welcome scholars from all fields (e.g., marketing, economics, statistics, and computer science).

Location: Columbia University, New York, NY 10027

Dates: Friday, September 15 to Saturday, September 16

Cost: $150. PhD students attend at no cost, with recommendation letter from an advisor. Send letters to Amanda Eckler.

REGISTER HERE (Deadline: September 8, 2017)

Conference Program:

FRIDAY, September 15
13:00 – 16:30: Tutorial

Variational Inference
David Blei, Professor of Computer Science and Statistics, Columbia University

16:30pm – 18:30: Reception

SATURDAY, September 16
9:00 – 10:30: Session 1

“Prices and Promotions in U.S. Retail Markets: Evidence from Big Data,” Günter J.
Hitsch, Ali Hortaçsu, Xiliang Lin
Discussant: Raphael Thomadsen

“The Impact of Advertising Along the Conversion Funnel,” Stephan Seiler, Song Yao
Discussant: Sanjog Misra

10:30 – 11:00: Coffee Break

11:00 – 12:30: Session 2

“The Regulatory Power of Crowdsourced Reviews: Evidence from New York
Restaurants,” Chiara Farronato, Georgios Zervas
Discussant: Andrey Simonov

“Search Personalization using Machine Learning,” Hema Yoganarasimhan
Discussant: Xiao Liu

12:30 – 14:00: Lunch

14:00 – 15:30: Session 3

“How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large
Scale Image Extraction,” Shunyuan Zhang, Dokyun Lee, Param Vir Singh, Kannan
Discussant: Justin Rao

“Tailored Cheap Talk,” Pedro M. Gardete, Yakov Bart
Discussant: Amin Sayedi

15:30 – 16:00: Coffee Break

16:00 – 17:30: Session 4

“Nonconformity in Online Social Networks,” Monic Sun, Xiaoquan (Michael) Zhang,
Feng Zhu
Discussant: Scott Shriver

“Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and
Long-Term Goal,” Kosuke Uetake, Nathan Yang
Discussant: Tomomichi Amano



Our preferred event hotel is Lucerne Hotel ($330-350 per night; call 212-875-1000 or email and mention Columbia Big Data, group #227702)

Marketing Analytics and Big Data Conference Chairs

Please email questions to Amanda Eckler.