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On Sep 15-16, 2017, the Marketing Division of Columbia Business School and the Data Science Institute at Columbia University hosted the Marketing Analytics and Big Data Conference. This conference is part of a Chicago-Columbia-Stanford rotating Big Data conference. The event is geared toward academics using state-of-the-art quantitative methods to study marketing problems.
FRIDAY, September 15
William and June Warren Hall, Room 310
1125 Amsterdam Ave
13:00 – 16:30: Tutorial
"Variational Inference: Foundations and Innovations"
David Blei, Professor of Computer Science and Statistics, Columbia University
A video of Prof Blei's tutorial can be found here and the slides can be viewed here.
SATURDAY, September 16
William and June Warren Hall, Basement 107
9:00 – 10:30: Session 1
“Prices and Promotions in U.S. Retail Markets: Evidence from Big Data,” *Günter J.
Hitsch, Ali Hortaçsu, Xiliang Lin
Discussant: Raphael Thomadsen
“The Impact of Advertising Along the Conversion Funnel,” *Stephan Seiler, Song Yao
Discussant: Sanjog Misra
10:30 – 11:00: Coffee Break
All breaks and food will be served on the first floor in rooms 101 and 103
11:00 – 12:30: Session 2
“The Regulatory Power of Crowdsourced Reviews: Evidence from New York
Restaurants,” Chiara Farronato, *Georgios Zervas
Discussant: Andrey Simonov
“Search Personalization using Machine Learning,” Hema Yoganarasimhan
Discussant: Xiao Liu
12:30 – 14:00: Lunch
14:00 – 15:30: Session 3
“How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large
Scale Image Extraction,” Shunyuan Zhang, *Dokyun Lee, Param Vir Singh, Kannan
Discussant: Justin Rao
“Tailored Cheap Talk,” *Pedro M. Gardete, Yakov Bart
Discussant: Amin Sayedi
15:30 – 16:00: Coffee Break
16:00 – 17:30: Session 4
“Nonconformity in Online Social Networks,” *Monic Sun, Xiaoquan (Michael) Zhang,
Discussant: Scott Shriver
“Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and
Long-Term Goal,” Kosuke Uetake, *Nathan Yang
Discussant: Tomomichi Amano
Hotels with negotiated Columbia rates can be found here.
Marketing Analytics and Big Data Conference Chairs
Eva Ascarza, Associate Professor of Business
Kinshuk Jerath, Associate Professor of Business
Oded Netzer, Associate Professor of Business
Please email questions to Amanda Eckler.