Marketing Analytics and Big Data Conference

On Sep 15-16, 2017, the Marketing Division of Columbia Business School and the Data Science Institute at Columbia University hosted the Marketing Analytics and Big Data Conference. This conference is part of a Chicago-Columbia-Stanford rotating Big Data conference.  The event is geared toward academics using state-of-the-art quantitative methods to study marketing problems.

Conference Program:

FRIDAY, September 15
William and June Warren Hall, Room 310
1125 Amsterdam Ave


13:00 – 16:30: Tutorial
"Variational Inference: Foundations and Innovations" 
David Blei, Professor of Computer Science and Statistics, Columbia University

A video of Prof Blei's tutorial can be found here and the slides can be viewed here

SATURDAY, September 16
William and June Warren Hall, Basement 107

9:00 – 10:30: Session 1

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data,” *Günter J.
Hitsch, Ali Hortaçsu, Xiliang Lin
Discussant: Raphael Thomadsen

The Impact of Advertising Along the Conversion Funnel,” *Stephan Seiler, Song Yao
Discussant: Sanjog Misra

10:30 – 11:00: Coffee Break
All breaks and food will be served on the first floor in rooms 101 and 103


11:00 – 12:30: Session 2

“The Regulatory Power of Crowdsourced Reviews: Evidence from New York
Restaurants,” Chiara Farronato, *Georgios Zervas
Discussant: Andrey Simonov

Search Personalization using Machine Learning,” Hema Yoganarasimhan
Discussant: Xiao Liu

12:30 – 14:00: Lunch

14:00 – 15:30: Session 3

How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large
Scale Image Extraction
,” Shunyuan Zhang, *Dokyun Lee, Param Vir Singh, Kannan
Srinivasan
Discussant: Justin Rao

Tailored Cheap Talk,” *Pedro M. Gardete, Yakov Bart
Discussant: Amin Sayedi

15:30 – 16:00: Coffee Break

16:00 – 17:30: Session 4

Nonconformity in Online Social Networks,” *Monic Sun, Xiaoquan (Michael) Zhang,
Feng Zhu
Discussant: Scott Shriver

Success Breeds Success: Weight Loss Dynamics in the Presence of Short-Term and
Long-Term Goal,” Kosuke Uetake, *Nathan Yang
Discussant: Tomomichi Amano

*denotes presenter


Accommodations

Hotels with negotiated Columbia rates can be found here

Marketing Analytics and Big Data Conference Chairs

Please email questions to Amanda Eckler.