Don Lehmann’s 50th Anniversary

Donald Lehmann is completing 50 years on the faculty of Columbia Business School and we are planning to celebrate this important milestone with his colleagues and collaborators from near and far, by holding a mini-conference on the Columbia campus. At Don’s request, the conference will look at the past, present and future of research in areas that have been central to Don’s scholarship (Branding, Consumer Behavior, Customer Management, Marketing Strategy, Metrics and Measurement, New Products).

Friday and Saturday, May 10-11, 2019

Tentative Conference Program

Friday, May 10
Faculty House
64 Morningside Drive
New York, NY 10027

9:30am - 5:30pm: Presentations
6:00 - 10:00pm: Cocktails and dinner

Saturday, May 11
Uris Hall, Room 301
3022 Broadway
New York, NY 10027

9:30am - 12:30pm: Presentations
12:30-2:00pm: Concluding Lunch

Accommodations

Hotels with negotiated Columbia rates can be found here

Conference Chairs

Please email questions to Amanda Eckler, Associate Director, Marketing Division.