Don Lehmann’s 50th Anniversary

Donald Lehmann is completing 50 years on the faculty of Columbia Business School and we are planning to celebrate this important milestone with his colleagues and collaborators from near and far, by holding a mini-conference on the Columbia campus. At Don’s request, the conference will look at the past, present and future of research in areas that have been central to Don’s scholarship (Branding, Consumer Behavior, Customer Management, Marketing Strategy, Metrics and Measurement, New Products).

Friday and Saturday, May 10-11, 2019
**Event open to registered guests only


Hotels with negotiated Columbia rates can be found here. The three hotels most convenient to the Columbia campus are the Beacon, the Lucerne, and NYLO (now Arthouse).


Directions (by car or by public transportation) to the Columbia University Morningside campus can be found here.  

Conference Chairs

Please email questions to Amanda Eckler, Associate Director, Marketing Division.

Conference Program

Friday, May 10
Faculty House
Presidential Ballroom, 3rd Floor
64 Morningside Drive
New York, NY 10027

8:00-8:30am: Continental Breakfast

8:30am: Opening Address
"Six Degrees of Separation from Don", Jacob Goldenberg, IDC Herzliya 

9:00-10:00am: Customer Management
Past: Russ Winer, New York University
Present: Sunil Gupta, Harvard University
Future: Carl Mela, Duke University
Emcee: Kinshuk Jerath, Columbia University

10:00-10:25am: Customer Management Panel
Kusum Ailawadi, Eva Ascarza, Fareena Sultan
Moderator: Asim Ansari

10:25-10:45am: Coffee Break

10:45-11:45am: Consumer Behavior
Past: Morris Holbrook, Columbia University
Present: Barbara Kahn, University of Pennsylvania
Future: Jeffrey Parker, University of Illinois at Chicago
Emcee: Keith Wilcox, Columbia University

11:45am-12:10pm: Consumer Behavior Panel
Lauren Block, Joel Cohen, Jeff Inman, Vicki Morwitz, Linda Price, David Wooten
Moderator: Liz Friedman

12:10-1:45pm: Lunch
Seminar Rooms, 2nd Floor

1:45-2:45pm: Brands
Past: Scott Neslin, Dartmouth College
Present: Kevin Lane Keller, Dartmouth College
Future: David Reibstein, University of Pennsylvania
Emcee: Silvia Bellezza, Columbia University

2:45-3:10pm: Brands Panel
Rajeev Batra, Anat Keinan, Natalie Mizik, Joel Steckel
Moderator: Bernd Schmitt

3:10-3:30pm: Coffee Break

3:30-4:30pm: Marketing Strategy
Past: Leigh McAlister, University of Texas at Austin
Present: Greg Carpenter, Northwestern University
Future: Praveen Kopalle, Dartmouth College
Emcee: Anne Roggeveen, Babson College

4:30-4:55pm: Marketing Strategy Panel 
George Day, Marnik Dekimpe, Peter Golder, Donna Hoffman
Moderator: Olivier Toubia

6:00-10:00pm: Cocktail Reception and Dinner
Skyline Dining Room, 4th Floor

Saturday, May 11
Uris Hall, Room 301
3022 Broadway
New York, NY 10027

8:30-9:00am: Continental Breakfast

9:00-10:00am: Measurement, Analysis and Meta-analysis
Past: John Lynch, University of Colorado Boulder
Present: Wayne DeSarbo, Pennsylvania State University
Future: Mike Hanssens, University of California Los Angeles
Emcee: Andrey Simonov, Columbia University 

10:00-10:25am: Measurement, Analysis and Meta-analysis Panel
Sri Devi Duvvuri, Rick Staelin, Charles Weinberg
Moderator: Kamel Jedidi

10:25-10:45am: Coffee Break

10:45-11:45am: New Products and Innovations

Past: Chris Moorman, Duke University
Present: Page Moreau, University of Wisconsin-Madison
Future: Andrew Stephen, University of Oxford
Emcee: Isaac Dinner

11:45am-12:10pm: New Products and Innovations Panel
Tomomichi Amano, Eric Greenleaf, Leonard Lee, Subrata Sen
Moderator: Ran Kivetz

12:15pm: Concluding Lunch
Hepburn Lounge and Terrace, 1st Floor East