Don Lehmann’s 50th Anniversary

Donald Lehmann is completing 50 years on the faculty of Columbia Business School and we are planning to celebrate this important milestone with his colleagues and collaborators from near and far, by holding a mini-conference on the Columbia campus. At Don’s request, the conference will look at the past, present and future of research in areas that have been central to Don’s scholarship (Branding, Consumer Behavior, Customer Management, Marketing Strategy, Metrics and Measurement, New Products).

Friday and Saturday, May 10-11, 2019


Hotels with negotiated Columbia rates can be found here. The three hotels most convenient to the Columbia campus are the Beacon, the Lucerne, and NYLO (now Arthouse).


Directions (by car or by public transportation) to the Columbia University Morningside campus can be found here.  

Conference Chairs

Please email questions to Amanda Eckler, Associate Director, Marketing Division.

Tentative Conference Program

Friday, May 10
Faculty House
64 Morningside Drive
New York, NY 10027

8:30am: Opening Address
"Six Degrees of Separation from Don", Jacob Goldenberg, IDC Herzliya 

9:00-10:25am: Customer Management

Past: Russ Winer, New York University
Present: Sunil Gupta, Harvard University
Future: Carl Mela, Duke University
Emcee: Kinshuk Jerath, Columbia University

Panel: Kusum Ailawadi, Eva Ascarza, Eric Bradlow, Fareena Sultan
Moderator: Asim Ansari

10:45am-12:10pm: Consumer Behavior

Past: Morris Holbrook, Columbia University
Present: Barbara Kahn, University of Pennsylvania
Future: Jeffrey Parker, University of Illinois at Chicago
Emcee: Keith Wilcox, Columbia University

Panel: Lauren Block, Joel Cohen, Kim Corfman, Jeff Inman, Vicki Morwitz, David Wooten
Moderator: Liz Friedman

1:45-3:10pm: Brands

Past: Scott Neslin, Dartmouth College
Present: Kevin Lane Keller, Dartmouth College
Future: David Reibstein, University of Pennsylvania
Emcee: Silvia Bellezza, Columbia University

Panel: Rajeev Batra, Anat Keinan, Natalie Mizik, Joel Steckel
Moderator: Bernd Schmitt

3:30-4:55pm: Marketing Strategy

Past: Leigh McAlister, University of Texas at Austin
Present: Greg Carpenter, Northwestern University
Future: Praveen Kopalle, Dartmouth College
Emcee: Anne Roggeveen, Babson College

Panel: George Day, Marnik deKempe, Peter Golder, Donna Hoffman
Moderator: Olivier Toubia

6:00-10:00pm: Cocktail Reception and Dinner

Saturday, May 11
Uris Hall, Room 301
3022 Broadway
New York, NY 10027

9:00-10:25am: Measurement, Analysis and Meta-analysis

Past: John Lynch, University of Colorado Boulder
Present: Wayne DeSarbo, Pennsylvania State University
Future: Mike Hanssens, University of California Los Angeles
Emcee: Andrey Simonov, Columbia University 

Panel: Sri Devi Duvvuri, Rick Staelin, Charles Weinberg
Moderator: Kamel Jedidi

10:45am-12:10pm: New Products and Innovations

Past: Chris Moorman, Duke University
Present: Page Moreau, University of Wisconsin-Madison
Future: Andrew Stephen, University of Oxford

Panel: Tomomichi Amano, Eric Greenleaf, Leonard Lee, Subrata Sen
Moderator: Ran Kivetz