Faculty Publications
Select a year: 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007
Accounting Division
Dye, R., Jonathan Glover, and S. Sunder. "Financial Engineering and the Arms Race between Accounting Standard Setters and Preparers." Accounting Horizons 29 (2015): 265-295.
Rajgopal, Shivaram. "Review of Financial Reporting Disclosures: Market and Regulatory Failures, by ICAEW Financial Reporting Faculty. The Accounting Review 90, no. 2 (2015): 819-828.
Back to topDecision, Risk, and Operations Division
Kim, Song-Hee, Carri Chan, Marcelo Olivares, and Gabriel Escobar. "ICU Admission Control: An Empirical Study of Capacity Allocation and Its Implication for Patient Outcomes." Management Science 61, no. 1 (January 2015): 19-38.
Besbes, Omar, and Ilan Lobel. "Intertemporal Price Discrimination: Structure and Computation of Optimal Policies." Management Science 61, no. 1 (2015): 92-110.
Besbes, Omar, Yonatan Gur, and Assaf Zeevi. "Non-Stationary Stochastic Optimization." Operations Research 63, no. 5 (2015): 1227-1244.
Besbes, Omar, and Assaf Zeevi. "On the (Surprising) Sufficiency of Linear Models for Dynamic Pricing with Demand Learning." Management Science 61, no. 4 (April 2015): 723-739.
Balseiro, Santiago, Omar Besbes, and Gabriel Weintraub. "Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design." Management Science 61, no. 4 (April 2015): 864-884.
Broadie, Mark, Yiping Du, and Ciamac Moallemi. "Risk estimation via regression." Operations Research 63, no. 5 (2015): 1077-1097.
Back to topEconomics Division
Calvo-Armengo, Antoni, Andrea Prat, and Joan de Marti. "Communication and Influence." Theoretical Economics 10, no. 2 (May 2015): 649-690.
Bandiera, Oriana, Luigi Guiso, Andrea Prat, and Raffaella Sadun. "Matching Firms, Managers, and Incentives." Journal of Labor Economics 33, no. 3 (2015): 623-681.
Alonso, Ricardo, Wouter Dessein, and Niko Matouschek. "Organizing to Adapt and Compete." American Economic Journal: Microeconomics 7, no. 2 (2015): 158-187.
Meng, Xin, Nancy Qian, and Pierre Yared. "The Institutional Causes of China's Great Famine, 1959-1961." Review of Economic Studies 82, no. 4 (2015): 1568-1611.
Koedel, Cory, Kata Mihaly, and Jonah Rockoff. "Value-Added Modeling: A Review." Economics of Education Review 47 (August 2015): 180-195.
Back to topFinance Division
Angus, Patricia. "All in the family: For Hillary and Jeb, 4 tips on dynasty politics." USA Today, June 11, 2015.
Calomiris, Charles, and Urooj Khan. "An assessment of TARP assistance to financial institutions." Journal of Economic Perspectives 29, no. 2 (2015): 1-30.
Piskorski, Tomasz, Amit Seru, and James Witkin. "Asset Quality Misrepresentation by Financial Intermediaries: Evidence from the RMBS Market." Journal of Finance 70, no. 6 (December 2015): 2635-2678.
Bekaert, Geert, Eric Engstrom, and Andrey Ermolova. "Bad Environments, Good Environments: A Non-Gaussian Asymmetric Volatility Model." Journal of Econometrics 186, no. 1 (May 2015): 258-275.
Giroud, Xavier, and Holger Mueller. "Capital and Labor Reallocation within Firms." Journal of Finance 70, no. 4 (August 2015): 1767-1804.
Paravisini, Daniel, Veronica Rappoport, Philipp Schnabl, and Daniel Wolfenzon. "Dissecting the Effect of Credit Supply on Trade: Evidence from Matched Credit-Export Data." Review of Economic Studies 82, no. 1 (2015): 333-359.
Sundaresan, M. Suresh, Neng Wang, and Jinqiang Yang. "Dynamic Investment, Capital Structure, and Debt Overhang." Review of Corporate Finance Studies 4, no. 1 (2015): 1-42.
Edmans, Alex, Itay Goldstein, and Wei Jiang. "Feedback Effects, Asymmetric Trading, and the Limits to Arbitrage." American Economic Review 105, no. 12 (2015): 3766-3797.
Weinberg, Michael. "If You Were Put in Charge of All of the Pensions in the World Tomorrow, What Is the First Step You Would Take?" AIMA Journal (Q3 2015). http://www.aima.org/en/education/aimajournal/past-articles/index.cfm/jid/42684B99-3DC4-489D-83692CA56BB3F315.
Baele, Lieven, Geert Bekaert, Seonghoon Cho, Koen Inghelbrecht, and Antonio Moreno. "Macroeconomic Regimes." Journal of Monetary Economics 70 (March 2015): 51-71.
Sundaresan, M. Suresh, and Zhenyu Wang. "On the Design of Contingent Capital with a Market Trigger." Journal of Finance 70, no. 2 (April 2015): 881-920.
Daniel, Kent, and David Hirshleifer. "Overconfident Investors, Predictable Returns, and Excessive Trading." Journal of Economic Perspectives 29, no. 4 (2015): 61-88.
Brav, Alon, Wei Jiang, and Hyunseob Kim. "Recent Advances in Research on Hedge Fund Activism: Value Creation and Identification." Annual Review of Financial Economics 7 (December 2015): 579-595.
Weinberg, Michael. "Small Hedge Funds Complement Large Ones." AIMA Journal (Q2 2015). http://www.aima.org/en/document-summary/index.cfm/docid/64416DB0-0F66-4A1A-84E8494B9C70F887.
Bebchuk, Lucian, Alon Brav, and Wei Jiang. "The Long-Term Effects of Hedge Fund Activism." Columbia Law Review 115, no. 5 (June 15, 2015): 1085-1156.
Fox, Merritt, Lawrence Glosten, and Gabriel Rauterberg. "The New Stock Market: Sense and Nonsense." Duke Law Journal 65, no. 2 (November 2015): 191-277.
Brav, Alon, Wei Jiang, and Hyunseob Kim. "The Real Effects of Hedge Fund Activism: Productivity, Asset Allocation, and Labor Outcomes." Review of Financial Studies 28 (October 2015): 2723-2769.
Dasgupta, Amil, and Giorgia Piacentino. "The Wall Street Walk When Blockholders Compete for Flows." Journal of Finance 70, no. 6 (2015): 2853-2896.
Weinberg, Michael. "White Paper." In Investing in Fixed Income, North America. London: Clear Path Analysis, October 2015.
Back to topManagement Division
Fu, Jeanne Ho-Ying, Michael Morris, and Ying-Yi Hong. "A transformative taste of home: Home culture primes foster expatriates' adjustment through bolstering relational security." Journal of Experimental Social Psychology 59 (July 2015): 24-31.
Galinsky, Adam, and M. Schweitzer. "Aaron Hernandez's red flag." Huffington Post, April 17, 2015.
Wang, Dan. "Activating brokerage: Interorganizational knowledge transfer through skilled return migration." Administrative Science Quarterly 60, no. 1 (March 2015): 133-176.
Schaerer, Michael, Roderick I. Swaab, and Adam Galinsky. "Anchors weigh more than power: Why absolute powerlessness liberates negotiators to achieve better outcomes." Psychological Science 26, no. 2 (February 2015): 170-181.
Todd, A., M. Forstmann, P. Burgmer, A. Brooks, and Adam Galinsky. "Anxious and egocentric: How specific emotions influence perspective taking." Journal of Experimental Psychology: General 144, no. 2 (April 2015): 374-391.
Mason, Malia, and Nicholas Reinholtz. "Avenues down which a self-reminding mind can wander." Motivation Science 1, no. 1 (March 2015): 1-21.
Abrahamson, Eric, S. Chang, Y. Choi, and Ivana Katic. "Clashing Fashions and Institutions: Mid-Life Uncertainty in Diffusing Organizational Techniques." Academy of Management Proceedings 2015, no. 1 (2015): 15660-15660.
Slepian, Michael, E.J. Masicampo, and N. Ambady. "Cognition from on high and down low: Verticality and construal level." Journal of Personality and Social Psychology 108 (2015): 1-17.
Cowgill, Bo, and Eric Zitzewitz. "Corporate Prediction Markets: Evidence from Google, Ford, and Firm X." Review of Economic Studies 82, no. 4 (October 2015): 1309-1341.
Crum, Alia, and Damon Phillips. "Creating Reality: How Seemingly Small Changes in Subjective Mindset Produce Objective Changes in Health, Performance, and Behavior." In Emerging Trends in the Social and Behavioral Sciences. Ed. Robert Scott and Stephen Kosslyn. Hoboken: Wiley, 2015.
Cho, Jaee, and Michael Morris. "Cultural study and problem-solving gains: Effects of study abroad, openness, and choice." Journal of Organizational Behavior 36 (2015): 944-966.
Savani, K., J. Cho, S. Baik, and Michael Morris. "Culture and Judgment and Decision Making." In Blackwell Handbook of Judgment and Decision-Making, 456-477. Ed. Gideon Keren and George Wu. Oxford, UK: Blackwell, 2015.
Slepian, Michael. "Disentangling multimodal processes in social categorization." Cognition 136 (2015): 396-402.
Swaab, Roderick I., and Adam Galinsky. "Egalitarianism makes organizations stronger: Cross-national variation in institutional and psychological equality predicts talent levels and the performance of national teams." Organizational Behavior and Human Decision Processes 129 (July 2015): 80-92.
Slepian, Michael, N.P. Camp, and E.J. Masicampo. "Exploring the secrecy burden: Secrets, preoccupation, and perceptual judgments." Journal of Experimental Psychology: General 144, no. 2 (April 2015): e31-e42.
Cox, Emily, Rory McDonald, Dan Wang, and Benjamin Hallen. "Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation." Academy of Management Journal 58, no. 5 (October 2015): 1334-1360.
Kosinski, M., Sandra Matz, Samuel Gosling, V. Popov, and D. Stillwell. "Facebook as a Research Tool for the Social Sciences: Opportunities, Challenges, Ethical Considerations, and Practical Guidelines." American Psychologist 70, no. 6 (2015): 543-560.
Godart, F., W. Maddux, A. Shipilov, and Adam Galinsky. "Fashion with a foreign flair: Professional experiences abroad facilitate the creative innovations of organizations." Academy of Management Journal 58, no. 1 (February 2015): 195-220.
Galinsky, Adam, and M.E. Schweitzer. Friend and Foe: When to Cooperate, When to Compete, and How to Succeed at Both. New York: Crown Business/Random House, September 2015.
Hall, Erika, Adam Galinsky, and Katherine Phillips. "Gender profiling: A gendered race perspective on person-position fit." Personality and Social Psychology Bulletin 41 (June 2015): 853-868.
Harrigan, Kathryn. GT Advanced Technologies. New York: CaseWorks, 2015.
Anicich, Eric M., Roderick I. Swaab, and Adam Galinsky. "Hierarchical cultural values predict success and fatality in high-stakes teams." Proceedings of the National Academy of Sciences 112, no. 5 (2015): 1338-1343.
Schweitzer, M., and Adam Galinsky. "How Sepp Blatter built FIFA into a religion." Fortune, June 3, 2015.
Abrahamson, Eric, S. Holloway, Andreas Schwab, and William H. Starbuck. "How to Improve on Statistical Significance: Effect Sizes, CIs, Graphs and Baseline Models." Academy of Management Proceedings 2015, no. 1 (2015): 13604.
Page-Gould, E., and Modupe Akinola. "Incorporating neuroendocrine methods into intergroup relations research." Group Processes and Intergroup Relations 18, no. 3 (2015): 366-383.
Lucas, Brian J., and Adam Galinsky. "Is utilitarianism risky? How the same antecedents and mechanism produce both utilitarian and risky choices." Perspectives on Psychological Science 10, no. 4 (July 2015): 541-548.
Galinsky, Adam, and M. Schweitzer. "It's good to be the Queen . . . but it's easier being the King." McKinsey Quarterly, October 2015.
Galinsky, Adam, A. Todd, A.C. Homan, Katherine Phillips, Evan Apfelbaum, Stacey Sasaki, Jennifer Richeson, J.B. Olayon, and W. Maddux. "Maximizing the gains and minimizing the pains of diversity: A policy perspective." Perspectives on Psychological Science 10, no. 6 (November 2015): 742-748.
Strauman, Timothy, Y. Socolar, L. Kwapil, J. Cornwell, B. Franks, S. Sehnert, and E. Tory Higgins. "Microinterventions targeting regulatory focus and regulatory fit selectively reduce dysphoric and anxious mood." Behavior Research and Therapy 72 (2015): 18-29.
Romero, D., B. Uzzi, Roderick I. Swaab, and Adam Galinsky. "Mimicry is presidential: Linguistic style matching in presidential debates and improved polling numbers." Personality and Social Psychology Bulletin 41, no. 10 (October 2015): 1311-1319.
Foerde, K., E. Braun, E. Tory Higgins, and D. Shohamy. "Motivational modes and learning in Parkinson's disease." Social cognitive and affective neuroscience 10, no. 8 (August 2015): 1066-1073.
Morris, Michael, Ying-Yi Hong, Chi-Yue Chiu, and Zhi Liu. "Normology: Integrating insights about social norms to understand cultural dynamics." Organizational Behavior and Human Decision Processes 129 (July 2015): 1-13.
Waytz, Adam, E. Chou, Joe Magee, and Adam Galinsky. "Not lonely at the top." New York Times, July 24, 2015.
Waytz, Adam, E. Chou, J. Magee, and Adam Galinsky. "Not so lonely at the top: The relationship between power and loneliness." Organizational Behavior and Human Decision Processes 130 (2015): 69-78.
Harrigan, Kathryn, and Yang Wei. "Operating Autonomy in Chinese-Foreign Joint Ventures." Asia Pacific Management Review 20, no. 4 (2015): 241-251.
Morris, Michael, Chi-Yue Chiu, and Zhi Liu. "Polycultural psychology." Annual Review of Psychology 66 (January 2015): 631-659.
Galinsky, Adam, S.K. Kang, L. Kray, and A. Shirako. "Power affects performance when the pressure is on: Evidence for low-power threat and high-power lift." Personality and Social Psychology Bulletin 41 (May 2015): 726-735.
Rucker, Derek D., and Adam Galinsky. "Power and consumer behavior." In The Cambridge Handbook of Consumer Psychology. Ed. Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
Galinsky, Adam, Joris Lammers, David Dubois, and Derek D. Rucker. "Power and morality." Current Opinion in Psychology 6 (2015): 15-19.
Morris, Michael, and Zhi Liu. "Psychological functions of subjective norms: Reference groups, moralization, adherence, and defiance." Journal of Cross-Cultural Psychology 46, no. 10 (2015): 1279-1287.
Brockner, Joel, Batia Wiesenfeld, Phyllis Siegel, D. Bobocel, and Zongjian Liu. "Riding the fifth wave: Organizational justice as dependent variable." Research in organizational behavior 35 (2015): 103-121.
Crum, Alia, and Damon Phillips. "Self-Fulfilling Prophesies, Placebo Effects, and the Social-Psychological Creation of Reality." In Emerging Trends in the Social and Behavioral Sciences. Ed. Robert Scott and Stephen Kosslyn. Hoboken: Wiley, 2015.
Young, S.G., Michael Slepian, and D. Sacco. "Sensitivity to perceived facial trustworthiness is increased by activating self-protection motives." Social Psychological and Personality Science 6, no. 6 (August 2015): 607-613.
Dubois, David, Derek D. Rucker, and Adam Galinsky. "Social class, power, and selfishness: When and why upper and lower class individuals behave unethically." Journal of Personality and Social Psychology 108, no. 3 (March 2015): 436-449.
Zou, C., Paul Ingram, and E. Tory Higgins. "Social Networks and Life Satisfaction: The Interplay of Network Density and Regulatory Focus." Motivation and Emotion 39 (2015): 693-713.
Rawlings, Craig, Daniel McFarland, Linus Dahlander, and Dan Wang. "Streams of Thought: Knowledge Flows and Intellectual Cohesion in a Multidisciplinary Era." Social Forces 93, no. 4 (June 2015): 1687-1722.
Ames, Daniel, and Malia Mason. "Tandem Anchoring: Informational and Politeness Effects of Range Offers in Social Exchange." Journal of Personality and Social Psychology 108, no. 2 (February 2015): 254-274.
Ames, Daniel, and Malia Mason. "Tandem anchoring: Informational and politeness effects of range offers in social exchange." Journal of Personality and Social Psychology 108, no. 2 (2015): 254-274.
Meier, Stephan, and Charles Sprenger. "Temporal Stability of Time Preferences." Review of Economics and Statistics 97, no. 2 (May 2015): 273-286.
Galinsky, Adam, L. Huang, and F. Gino. "That time your boss caught you watching cat videos and said, 'don't work too hard.'" Fortune, August 10, 2015.
Schweitzer, M., and Adam Galinsky. "The apology formula: How Brian Williams, and all of us, can recover from a transgression." LinkedIn, February 23, 2015.
Slepian, Michael, S.N. Ferber, J.M. Gold, and A.M. Rutchick. "The cognitive consequences of formal clothing." Social Psychological and Personality Science 6 (May 2015): 661-668.
Whitson, J., Aaron C. Kay, and Adam Galinsky. "The emotional roots of conspiratorial perceptions, system justification, and belief in the paranormal." Journal of Experimental Social Psychology 56 (January 2015): 89-95.
Huang, L., F. Gino, and Adam Galinsky. "The highest form of intelligence: Sarcasm increases creativity for both expressers and recipients." Organizational Behavior and Human Decision Processes 131 (November 2015): 162-177.
Liu, Zongjian, and Joel Brockner. "The interactive effect of positive inequity and regulatory focus on work performance." Journal of Experimental Social Psychology 57 (2015): 111-116.
Gino, F., M. Kouchaki, and Adam Galinsky. "The moral virtue of authenticity: How inauthenticity produces feelings of immorality and impurity." Psychological Science 26, no. 7 (2015): 983-996.
Hsu, Y., L. Huang, L. Nordgren, Derek D. Rucker, and Adam Galinsky. "The music of power: Perceptual and behavioral consequences of powerful music." Social Psychological and Personality Science 6, no. 1 (January 2015): 75-83.
Schweitzer, M., A. Brooks, and Adam Galinsky. "The organizational apology." Harvard Business Review 93 (2015): 44-52.
Manrala, Lalit, and Kathryn Harrigan. "The Performance Implications of Demand-Side Diversification: Evidence from the US Telecommunications Sector, 1990–1996." Journal of Strategic Marketing (August 2015). http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2015.1063682.
Galinsky, Adam, and M. Schweitzer. "The problem of too much talent." The Atlantic, September 30, 2015.
Brockner, Joel. The Process Matters: Engaging and Equipping People for Success. Princeton: Princeton University Press, June 2015.
Ku, G., C.S. Wang, and Adam Galinsky. "The promise and perversity of perspective-taking in organizations." Research on Organizational Behavior 35 (2015): 79-102.
Duggan, William. The Seventh Sense: How Flashes of Insight Change Your Life. New York: Columbia Business School, 2015.
Ko, Soonmin, M. Sadler, and Adam Galinsky. "The sound of power: Conveying and detecting hierarchical rank through voice." Psychological Science 26, no. 1 (January 2015): 3-14.
Galinsky, Adam, and M. Schweitzer. "The ups and downs of managing hierarchies." IESE Insight 27 (2015): 54-61.
Cowgill, Bo, Stephen Burks, Mitch Hoffman, and Michael Housman. "The Value of Hiring Through Employee Referrals." The Quarterly Journal of Economics 130, no. 2 (May 2015): 805-839.
Ames, Daniel, and Alice J. Lee. "Tortured beliefs: How and when prior support for torture skews the perceived value of coerced information." Journal of Experimental Social Psychology 60 (2015): 86-92.
Bianchi, Emily, Joel Brockner, Kees Van den Bos, Matthias Seifert, Henry Moon, Marius van Dijke, and David De Cremer. "Trust in decision-making authorities dictates the form of the interactive relationship between outcome fairness and procedural fairness." Personality and Social Psychology Bulletin 41 (2015): 19-34.
Muhtadie, L., Katrina Koslov, Modupe Akinola, and Wendy Berry Mendes. "Vagal flexibility: A physiological predictor of social sensitivity." Journal of Personality and Social Psychology 109 (2015): 106-120.
Milkman, Katherine, Modupe Akinola, and Dolly Chugh. "What happens before? A field experiment exploring how pay and representation differentially shape bias on the pathway into organizations." Journal of Applied Psychology 100 (2015): 1678-1712.
Zhao, Guangzhi, Y. Chen, and Joel Brockner. "What influences managers' enactment of procedural fairness towards their subordinates? The role of subordinates' trustworthiness." Journal of Experimental Social Psychology 59 (2015): 96-112.
Galinsky, Adam. "When you're in charge, your whisper may feel like a shout." New York Times, August 15, 2015.
Guzman, Jorge, and Scott Stern. "Where Is Silicon Valley?" Science 347, no. 6222 (2015): 606-609.
Adam, H., O. Obodaru, and Adam Galinsky. "Who you are is where you are: Antecedents and consequences of locating the self in the brain or the heart." Organizational Behavior and Human Decision Processes 128 (May 2015): 74-83.
Duggan, William. "Your Seventh Sense: Beyond Mindfulness." The European Business Review, July 2015.
Back to topMarketing Division
Yang, Cathy, Olivier Toubia, and Martijn De Jong. "A Bounded Rationality Model of Information Search and Choice in Preference Measurement." Journal of Marketing Research 52, no. 2 (April 2015): 166-183.
Pham, Michel Tuan, Ali Faraji-Rad, Olivier Toubia, and Leonard Lee. "Affect as an Ordinal System of Utility Assessment." Organizational Behavior and Human Decision Processes 131 (November 2015): 81-94.
Jerath, Kinshuk, Anuj Kumar, and Serguei Netessine. "An Information Stock Model of Customer Behavior in Multichannel Customer Support Services." Manufacturing & Service Operations Management 17, no. 3 (2015): 368-383.
Johar, Gita. "Commentary: Marketing Applications." In Legends in Consumer Behavior: Morris B. Holbrook. Ed. Jagdish N. Sheth. Thousand Oaks, CA: SAGE, 2015.
Bartels, Daniel, and Eric Johnson. "Connecting cognition and consumer choice." Cognition 135 (2015): 47-51.
Sarvary, Miklos, and Kaifu Zhang. "Differentiation with User-Generated Content." Management Science 61, no. 4 (April 2015): 898-914.
Kohli, Rajeev, and Kamel Jedidi. "Error Theory for Elimination by Aspects." Operations Research 63, no. 3 (2015): 512-526.
Schmitt, Bernd, J. Josko Brakus, and Lia Zarantonello. "From experiential psychology to consumer experience." Journal of Consumer Psychology 25, no. 1 (2015): 166-171.
Ubel, Peter, David Comerford, and Eric Johnson. "Healthcare.gov 3.0 — Behavioral Economics and Insurance Exchanges." New England Journal of Medicine 372 (2015): 695-698.
Luo, Lan, and Olivier Toubia. "Improving Online Idea Generation Platforms and Customizing the Task Structure Based on Consumers' Domain-Specific Knowledge." Journal of Marketing 79, no. 5 (September 2015): 100-114.
Johar, Gita, Oded Netzer, and Alexandre Liege. Launching Mobile Financial Services in Myanmar: The Case of Ooredoo. Columbia CaseWorks: Columbia Business School, 2015.
Brucks, Melanie, Angela Carey, Albrecht Kufner, Nicholas Holtzman, Fenne Deters, Mitja Back, M. Brent Donnellan, James Pennebaker, and Matthias Mehl. "Narcissism and the Use of Personal Pronouns: Revisited." Journal of Personality and Social Psychology 109, no. 3 (2015): e1-e15.
Capon, Noel. "Revisiting The Challenger Sale: 'Breakthrough' Built on a Flimsy Foundation." Velocity 17 (2015): 42-45.
Jedidi, Kamel, Tolga Bilgicer, Donald Lehmann, and Scott Neslin. "Social Contagion and Customer Adoption of New Sales Channels." Journal of Retailing 91, no. 2 (June 2015): 254-271.
Batteau, Allen, and Robert Morais. "Standards of Practice for Ethnography in Industry." EPIC Perspectives (March 2015). https://www.epicpeople.org/standards-of-practice-for-ethnography/.
Lehmann, Donald, Oded Netzer, and Olivier Toubia. "The Future of Quantitative Marketing: Results of a Survey." Customer Needs and Solutions 2 (2015): 5-18.
Bilgicer, Tolga, Kamel Jedidi, Donald Lehmann, and Scott Neslin. "The Long-Term Effect of Multichannel Usage on Sales." Customer Needs and Solutions 2, no. 1 (March 2015): 41-56.
Schmitt, Bernd. "The New 'Wave' in Studying Asian Consumers and Markets." Marketing Letters 26, no. 3 (September 2015): 261-264.
Appelt, Kirstin, Melissa Knoll, Eric Johnson, and Jonathan Westfall. "Time to Retire: Why Americans Claim Benefits Early and How to Encourage Them to Delay." Behavioral Science and Policy 1, no. 1 (2015): 53-62.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki Morwitz. "Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications." Journal of Marketing Research 52, no. 4 (2015): 530-545.
Feldman, Ronen, Oded Netzer, Aviv Peretz, and Binyamin Rosenfeld. "Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions." Proceedings of the 21st ACM SIGKDD International Conference of Knowledge Discovery and Data Mining 1 (October 2015): 1779-1788.
Johar, Gita. "Volume Introduction: Legal Factors Applying to Consumer Decision Making and Purchase Behavior: Part 2." In Legends in Consumer Behavior: Jacob Jacoby. Ed. Jagdish N. Sheth. Thousand Oaks, CA: SAGE, 2015.
Back to top