Marketing

IBM Spinoff Joins a Long List of Questionable Corporate Names

In the Media | April 13, 2021 | CNN

Topics: Marketing, Media and Technology | Read Article

Using Humor and Nostalgia, More Brands Are Putting Money and Clout behind Covid-19 Vaccine PSAs

In the Media | April 11, 2021 | Forbes

Topics: Healthcare, Marketing, Strategy | Read Article

Would You Get a COVID-19 Vaccine from Your Dentist? 'Drillers and Fillers' Fight Pandemic

In the Media | March 25, 2021 | USA Today

Topics: Healthcare, Marketing, Operations, Strategy | Read Article

Why Don’t We Use 900 Numbers Anymore?

In the Media | March 25, 2021 | Marketplace Radio

Topics: Marketing, Media and Technology | Read Article

Is It Time to Ditch the Sweatpants? Consumers Eyeing Dressier Fashion Styles Again

In the Media | March 19, 2021 | CBS News

Topics: Marketing, Operations | Read Article

The Return of One-to-One Commerce

In the Media | March 11, 2021 | The Economist

Topics: Marketing, Strategy | Read Article

Reese’s New Peanut Butter Cup Is (Almost) All Peanut Butter

In the Media | March 3, 2021 | The New York Times

Topics: Marketing, Strategy | Read Article

How Will Walmart Keep Its Sales Growth Going?

In the Media | February 18, 2021 | Marketplace Radio

Topics: Marketing, Operations, Strategy | Read Article

COVID-19 Vaccine: Should Employers Give Workers Paid Time Off or other Incentives to Get Vaccinated?

In the Media | February 9, 2021 | USA Today

Topics: Healthcare, Labor, Marketing, Strategy | Read Article

Should Brands Lean in to Product Placement?

In the Media | December 7, 2020 | Vogue

Topics: Marketing, Strategy | Read Article

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