Announcements
Essential workers have become the everyday heroes of the COVID-19 pandemic. In our online panel, find out how organizations can support them during this time.
Listen to insights from Professor Elizabeth Friedman and Brand Center Director Matthew Quint on "How the New Normal is Changing Brand Communications."
Faculty Director Bernd Schmitt is named Editor in Chief of the Journal of Consumer Research.
Will robots become integral parts of our lives during and after the COVID-19 pandemic? Read our Ideas and Insights piece.
What will the post-crisis consumer look like? In our Ideas and Insights piece, take a peek into the future.
Join us this fall for our Executive Education program on Brand Leadership: Strategy, Management, and Performance | October 20-22, 2020
Download our Study
What Is the Future of Data Sharing? Consumer Mindsets and the Power of Brands
October 2015
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