Columbia Business School

BRITE '21

Brand Purpose and Business Leadership with Norman de Greve (CMO, CVS Health)

BRITE '21: Brand Purpose and Business Leadership

Insights on purpose, leadership, responsibility, profit, and effective decision-making.

BRITE '21: The Future of Work: Accelerated

On pandemic effects, organizational culture, remote workforces, advancing technology, and DEI.

BRITE '21: Integrating Data for Sustainability

On designing a system of decentralized data markets and AI tools to more effectively deliver privacy and sustainability impacts.

BRITE '21: Neurodiversity and Organizational Culture

Insights on leading a neurodiverse team and reimagining the way an organization can hire and manage talent.

BRITE '21: Optimizing Talent and Your Workforce

On the next generation workforce and communications, goal setting, and authenticity.

BRITE '21: Brand Purpose and Business Leadership

Insights on purpose, leadership, responsibility, profit, and effective decision-making.

The Future of Work: Accelerated

BRITE '21: The Future of Work: Accelerated

On pandemic effects, organizational culture, remote workforces, advancing technology, and DEI.

Designing Data Markets and Artificial Intelligence Tools for Sustainability

BRITE '21: Integrating Data for Sustainability

On designing a system of decentralized data markets and AI tools to more effectively deliver privacy and sustainability impacts.

Neurodiversity and Insights on Managing Organizational Culture

BRITE '21: Neurodiversity and Organizational Culture

Insights on leading a neurodiverse team and reimagining the way an organization can hire and manage talent.

Optimizing Talent and Communicating with the Next Generation Workforce

BRITE '21: Optimizing Talent and Your Workforce

On the next generation workforce and communications, goal setting, and authenticity.

WATCH ALL CENTER VIDEOS

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Announcements

Center Director Matthew Quint shares insights on 'Building a Compelling Nonprofit Brand in a Noisy World' on The Nonprofit Hero Factory podcast.

Faculty Director Bernd Schmitt talks speaks with CNN about the challenge of brand naming in this piece about IBM spinoff Kyndryl.

On January 1, Brand Center Faculty Director Bernd Schmitt began his term as Editor-in-Chief of the Journal of Consumer Research. See what JCR has in store for 2021.

Check out these great talks from our Future of Marketing Leadership Conference:

Adapting to Change and Maintaining Brand Credibility (Ann Mukherjee, Chairman and CEO of Pernod Ricard NA).
Creativity as a Source of Competitive Advantage (Fernando Machado, Global CMO of Restaurant Brands International)
Innovating to Solve Consumer Challenges in a Post-COVID World (Emily Culp '06, CEO of Cover FX)

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Contact Us

Center on Global Brand Leadership
Columbia Business School
475 Riverside Drive, Suite 312B
New York, NY 10115
Phone: +1-212-853-8587
[email protected]

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Center on Global Brand Leadership

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Columbia Business School

Brand Purpose and Business Leadership with Norman de Greve (CMO, CVS Health)

BRITE '21: Brand Purpose and Business Leadership

The Future of Work: Accelerated

BRITE '21: The Future of Work: Accelerated

Designing Data Markets and Artificial Intelligence Tools for Sustainability

BRITE '21: Integrating Data for Sustainability

Neurodiversity and Insights on Managing Organizational Culture

BRITE '21: Neurodiversity and Organizational Culture

Optimizing Talent and Communicating with the Next Generation Workforce

BRITE '21: Optimizing Talent and Your Workforce

Brand Purpose and Business Leadership with Norman de Greve (CMO, CVS Health)

BRITE '21: Brand Purpose and Business Leadership

The Future of Work: Accelerated

BRITE '21: The Future of Work: Accelerated

Designing Data Markets and Artificial Intelligence Tools for Sustainability

BRITE '21: Integrating Data for Sustainability

Neurodiversity and Insights on Managing Organizational Culture

BRITE '21: Neurodiversity and Organizational Culture

Optimizing Talent and Communicating with the Next Generation Workforce

BRITE '21: Optimizing Talent and Your Workforce