Registration for our flagship BRITE '21 Conference is now live! Join us online on April 16 for the latest insights in branding, innovation, and technology. At BRITE, you'll get to meet and hear from bold thinkers and leaders in business, technology, media, marketing, and more.
Faculty Director Bernd Schmitt talks speaks with CNN about the challenge of brand naming in this piece about IBM spinoff Kyndryl.
On January 1, Brand Center Faculty Director Bernd Schmitt began his term as Editor-in-Chief of the Journal of Consumer Research. See what JCR has in store for 2021.
Check out these great talks from our Future of Marketing Leadership Conference: