Announcements
We have launched our BRITE Ideas podcast! Our first two episodes feature GoFundMe CMO Musa Tariq and Catherine Williams (Head of IQ at Qualtrics). Listen and subscribe >>
Register now for our Executive Education program on Brand Leadership: Strategy, Management, and Performance taking place virtually on October 18-22 from 8:30am-12:30pm ET.
Faculty Director Bernd Schmitt shares his insights on experience management on the Experience Strategy podcast along with fellow pioneers Lou Carbone and Joe Pine.
New research from Profs. Kamel Jedidi and Bernd Schmitt and PhD candidates Malek Ben Sliman and Yanyan Li examines the Real-World Relevance of Academic Marketing Articles and finds only a few overlapping areas of interest.
Center Director Matthew Quint shares insights on 'Building a Compelling Nonprofit Brand in a Noisy World' on The Nonprofit Hero Factory podcast.
