Announcements
REGISTER NOW for our 14th BRITE conference on April 20, 2022 (virtual), which examines the future of brands, business, innovation, and society!
Watch videos from the 2022 ASCEND Summit: what should be the values of business that took place in January 2022.
Our latest BRITE Ideas podcast features Maria Thomas (board member and advisor; former CEO, Etsy) discussing the patters she sees in brand building, technology, and plaform strategy. Listen and subscribe >>
Faculty Director Bernd Schmitt shares his insights on experience management on the Experience Strategy podcast along with fellow pioneers Lou Carbone and Joe Pine.
New research from Profs. Kamel Jedidi and Bernd Schmitt and PhD candidates Malek Ben Sliman and Yanyan Li examines the Real-World Relevance of Academic Marketing Articles and finds only a few overlapping areas of interest.
Center Director Matthew Quint shares insights on 'Building a Compelling Nonprofit Brand in a Noisy World' on The Nonprofit Hero Factory podcast.
