Hear from leaders at brands like Ben and Jerry's about how to use brand mission to drive market opportunity at our Dream, Do, Dare webinar on February 4.
Read Brand Center Director Matthew Quint's take on what the future holds for the Trump brand in this piece from Vox.
On January 1, Brand Center Faculty Director Bernd Schmitt began his term as Editor-in-Chief of the Journal of Consumer Research. See what JCR has in store for 2021.
How can your brand thrive in a post-pandemic world? Consider signing up for our live online executive education program on February 22-26, 2021.
Read Fernando Machado's (Global CMO of Restaurant Brands International) thoughts on Creativity as a Source of Competitive Advantage from our Future of Marketing Leadership Conference.
Check out what Emily Culp '06, CEO of Cover FX, had to say about Innovating to Solve Consumer Challenges in a Post-COVID World at our Future of Marketing Leadership Conference.
At our Future of Marketing Leadership Conference, Ann Mukherjee (Chairman and CEO, Pernod Ricard NA) shared her fascinating insights on Adapting to Change and Maintaining Brand Credibility.
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