We are hosting The Future of Brands conference in partnership with the Journal of Consumer Research at Columbia Business School on December 5-7. 2019. REGISTER NOW.
Faculty Director Bernd Schmitt speaks to The New York Times on efforts to boost the Times Square experience.
Read and watch Bernd Schmitt talk about the concept of experiential marketing with Antavo's CMO.
Watch Brand Center Directors Bernd Schmitt and Matthew Quint analyze 40-years of iconic TV ads from Coke and Pepsi.
Join us this fall for our Executive Education program on Brand Leadership: Strategy, Management, and Performance | April 20-22, 2020.
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What Is the Future of Data Sharing? Consumer Mindsets and the Power of Brands
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