Faculty Director Bernd Schmitt co-authors an upcoming article on Branding in a Hyperconnected World in the Journal of Marketing.
Watch videos from the BRITE '19 conference covering topics from AI/ML and FinTech to Cooperation and Purpose.
Read and watch Bernd Schmitt talk about the concept of experiential marketing with Antavo's CMO.
Watch Brand Center Directors Bernd Schmitt and Matthew Quint analyze 40-years of iconic TV ads from Coke and Pepsi.
Join us this fall for our Executive Education program on Brand Leadership: Strategy, Management, and Performance | October 20-22, 2020 (our April program has been canceled).
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What Is the Future of Data Sharing? Consumer Mindsets and the Power of Brands
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