Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing.

BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School and led by co-hosts Matthew Quint (Director, Center on Global Brand Leadership) and J.P. Kuehlwein (Adjunct faculty member; Co-Founder and Principal, Ueber-Brands Consulting).

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BRITE Ideas sponsors:

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Kogan Page logo

BRITE Ideas co-hosts:

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Matthew Quint
Director, Center on Global Brand Leadership
Columbia Business School

Kogan Page logo

J.P. Kuehlwein
Adjunct faculty, Columbia Business School
Co-founder and Principal, Ueber-Brands