- Brand Talk
- For Students
Prof. Bernd H. Schmitt
Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School in New York and faculty director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. Professor Schmitt is also a visiting professor at Nanyang Business School in Singapore advising and leading projects for its Institute on Asian Consumer Insight (ACI).
He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), Big Think Strategy (2007), Happy Customers Everywhere (2012), and The Changing Face of the Asian Consumer (2014).
He teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. He has also taught several other courses, including Market Innovation, Consumer Behavior, Advertising Management, Nonprofit Marketing, Luxury Goods Marketing as well as the Marketing core course. He has held visiting appointments in China, Germany, Poland, South Korea, and Singapore.
Schmitt is a frequent keynote speaker at academic and professional conferences worldwide. He has worked with sponsors and clients that include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.
Schmitt's research focuses on language in consumer behavior, experiential marketing, brand management and international business. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.
Schmitt has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and theFinancial Times.
Matthew Quint is the Director of Columbia Business School's Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. In this role, Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center's acclaimed BRITE Conference series which brings together over 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He also works with senior executives from various leading companies -- including Coach, Deloitte, Edelman, Google, SAP, and Visa -- to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.
Previously, Matthew held positions at Columbia University in which he developed the Vale Columbia Center on Sustainable International Investment, and managed print and digital communications materials for Columbia Law School. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC, where he was instrumental in the negotiation effort that extended the Foreign Research Reactor Spent Nuclear Fuel program, a highly regarded non-proliferation initiative involving more than 40 countries.
Matthew has a M.S. in strategic communications from Columbia University and B.A. in political science and history from Cornell University. He is also a board member of New York City Children's Theatre and the New York AMA, and an advisory member of The SHUFFLE Concert.
Prof. Michel Tuan Pham
Michel Tuan Pham is Kravis Professor of Business at Columbia University’s Graduate School of Business, where he teaches in the MBA, EMBA, Ph.D., and Executive Education programs. He is the Faculty Co-Director of the Brand Leadership Program for Executives and incoming Research Director of the Center for Global Brand Leadership. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium and M.A. and Ph.D. degrees in Business-Administration/Marketing from the University of Florida, Gainesville. He also held visiting professorships at major international institutions such as the University of Chicago, where he was Ford Foundation Visiting Professor of Marketing, the Catholic University of Leuven in Belgium, the Institut d’Administration des Entreprises (IAE) of the University of Paris I – Sorbonne, the China Europe International Business School in Shanghai, the Hong Kong University of Science and Technology, and Singapore Management University.
Professor Pham’s expertise and consulting activities are in the areas of marketing and branding strategy, customer insight and consumer psychology, trademark psychology, and the psychology of decision-making. An internationally acclaimed executive teacher, he has led seminars on these topics for executives around the worlds. Recent training and consulting clients include Bayer Healthcare, Adidas, Brighton Collectibles, The Walt Disney Company, Bath & Body Work, Federal Home Loan Bank of New York, Coca-Cola, DNAinfo, Gucci, and Singapore Airlines.
A Fellow of the Intercollegiate Center for Management Sciences, he was recognized by the Marketing Science Institute as one of the leading marketing scholars of his generation. His award-winning research is widely cited and has appeared in many leading academic journals both in the U.S. and in Europe, including the Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, Psychological Science, Personality and Social Psychology Review, and Review of General Psychology.
His research and comments on current business issues have been widely publicized, including in the New York Times, Wall Street Journal, the Los Angeles Times, the Economist, Forbes, BBC’s World Business Report, and CNN's Headline News. He is a past president of the Society for Consumer Psychology, the leading professional organization for the advancement of the science of consumer psychology. Professor Pham is a Belgian citizen of Vietnamese descent, permanent resident of the US, who was born in Congo. He currently lives in Manhattan, New York City with his wife, a Taiwanese citizen (whom he married in Spain), and their two young sons, who are US citizens.
Gabriela Torres Patino
Gabriela Torres Patiño is the Assistant Director at the Center on Global Brand Leadership, where she helps create and gather insights on how to build and manage strong brands.
Before joining the Center, she worked in public health research and initiatives in different capacities, from designing and conducting focus groups, to managing community relations. At OMNI institute in Denver, she led research and evaluation projects for the Denver Foundation, the Colorado Department of Health, the Asian American and Pacific Islander Association of Colorado, and more.
Gabriela studied Political Science at Universidad de Los Andes in Bogota, Colombia and received her MS in Communications from Columbia University. Her undergrad thesis, Broken Dialogues, was published in 2008 and is a recommended reading for first year Political Science students. It explores the role of language in political decision making.
She lives in Riverdale with her husband, their daughter and Trufa, the cat.
Faculty Director,Executive Education
David Rogers is a globally-recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He is author of three books, most recently, The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.
At Columbia Business School, David teaches global executives as the faculty director of Executive Education programs on Digital Marketing Strategy. His recent research has focused on in-store mobile shoppers, big data, and digital marketing ROI. He is also the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology, now in its 9th year in New York. At the BRITE conference, David brings together global CEOs and CMOs (American Express, L’Oreal, Bloomberg, HP) with leading technology firms (Google, Netflix, Facebook), media brands (The New York Times, Buzzfeed), entrepreneurs, and thought leaders, to address the challenges of building strong brands in the digital age.
Rogers consults to global companies and startups in diverse industries (publishing, broadcast, financial, consumer goods, hospitality, telecom, entertainment, automotive, IT, mobile web), enabling them to build effective digital strategies to engage customers and drive business results. He has consulted on marketing and digital strategy for global companies such as Visa, Kohler, Eli Lilly, SAP, Hyundai, Holtzbrinck, China Eastern Airlines, and many others.
Rogers speaks at conferences worldwide on the ways that disruptive technologies are transforming brands and business strategy. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Fortune, and BusinessWeek. He received the 2009 Award for Brand Leadership at the World Brand Congress.
His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change. David tweets at @David_Rogers.
David is also a composer and musician whose music ("Rhythmically vital!" - The New York Times) has been heard from jazz clubs to Carnegie Hall.