BRITE Conference

BRITE '22 Conference | April 20, 2022 | 9:30 AM - 4:00 PM ET | Online via Zoom

FULL DETAILS, AGENDA, AND REGISTRATION AT: https://briteconference.com

BRITE '22 will bring together bold thinkers and leaders from business, technology, media, and marketing to present future-forward innovations, marketplace strategies, and thought-provoking questions... and answers.

Since 2008, the BRITE conference has brought leaders in branding, innovation, and technology to Columbia University (and now online!) for curated talks on how technology and innovation are transforming the ways that companies build and sustain great brands.

BRITE offers a different blend of thinkers and doers than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

Featured BRITE '22 Speakers Include:

Antonio Lucio
Founder, 5S Diversity
Former CMO of Facebook, HP, Visa

Radha Agrawal
CEO & Founder, Daybreaker
Author, Belong

Renée Richardson Gosline
Senior Lecturer & Research Scientist
MIT

Alicia Tillman
Chief Marketing Officer
Capitolis

Keith Grossman
President
TIME

Robert K. Watson '06
Principal, Upland Road
'Founding Father' of LEED Certification

The aim of BRITE is to stimulate interactive conversations; it is not just a series of lectures. Come to the event to talk with fellow big thinkers in marketing and technology, hear stories of what is working and what isn't, and build your personal brand and leadership skills.

Key benefits:

Learn from your peers, ask questions, and share what you know
Hear case studies from the business leaders who are making change happen
See tomorrow's emerging trends and big ideas
Rethink the challenges and opportunities for your business
Meet the innovators who are driving the next wave in technology and branding

See Past BRITE Videos

Who should attend?
CMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, content creators, interactive agencies, online developers, influencers, creators, publishers, multi-platform media companies, and emerging technology investors.

Sponsorship Requests: For sponsorship inquiries, please email [email protected].

Past BRITE Conferences

*Historical note: BRITE '20 was not able to be held due to the COVID-19 pandemic.

BRITE '21
April 16, 2021
Online via Zoom

Speakers included:

Norman de Greve, Chief Marketing Officer, CVS Health
Nina Tandon '12, CEO and Co-Founder, EpiBone
Michael Smith, Chief Marketing Officer, NPR
Miguel Quiroga '10, CEO, Visible

Topics included:

Leadership and Business Purpose
Leveraging Neurodiversity as a Strategic Advantage
The Future of Work
Aesthetic Intelligence and Business Impact

View the BRITE '21 agenda

BRITE '19
March 4, 2019
Columbia University, New York

Speakers included:

Colin Mitchell, VP Director Global Brand, McDonald's
Catherine Williams, Chief Data Scientist, Xandr
Amy Webb, Founder, Future Today Institute; Author, The Big Nine
Nicole Kankam, Managing Director of Marketing, United States Tennis Association

Topics included:

Leveraging Technology for Authentic Social Purpose
Myths and Realities of Data and Machine Learning in Marketing
Enter the Next Dimension With Spatial Computing
Identity Design: An Intimate Relationship

View the BRITE '19 agenda (PDF)

BRITE '18
March 5-6, 2018
Columbia University, New York

Speakers included:

Allison Cerra, Senior Vice President & Chief Marketing Officer, McAfee, Inc.
Ethan Brown, Founder & CEO, Beyond Meat
Gretchen Carlson, Chair, Miss America Organization; Author, Be Fierce
Joseph Lubin, Founder, ConsenSys; Co-Founder, Ethereum

Topics included:

Blockchain 102: What it Means for Brand Builders
Algorithm vs. Human: Who's the Winner?
Branding Broadway
Is the Future Really Female? (And What Does That Mean for Men?)

View the BRITE '18 agenda (PDF)

BRITE '17
March 6-7, 2017
Columbia University, New York

Speakers included:

Rajesh Subramaniam, Executive Vice President & Chief Marketing Officer, FedEx
Maryam Banikarim, Chief Marketing Officer, Hyatt
Jonathan Becher, Chief Digital Officer, SAP
Liza Landsman, President, Jet.com

Topics included:

Collaborating from the Edge of Your Seat
The Future of Hospitality and Customer Service
Quantum Intelligence: Calculating the Context of Decisions
Innovating Healthcare

View the BRITE '17 agenda (PDF)

BRITE '16
March 7-8, 2016
Columbia University, New York

Speakers included:

Linda Boff, Chief Marketing Officer, GE
Shelly Lazarus, Chairman Emeritus, Ogilvy and Mather
Daniel Lubetzky, Founder and CEO, KIND Snacks
Pam Kaufman, Chief Marketing Officer, Nickelodeon Group

Topics included:

The danger of separating technology from the consumer
How successful innovators go beyond 'user experience' to build brand
Marketing, entertainment and Gen Z: Connecting with a new generation
Thinking with AND: avoid false compromises

View the BRITE '16 agenda (PDF)

BRITE '15
March 2-3, 2015
Columbia University, New York

Speakers included:

Ann Mukherjee, President, PepsiCo Global Insights
Doreen Lorenzo, President, Quirky
Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art

Topics included:

Infinite Lives: how technology is redefining our sense of time, body, space, and self
The Internet of Things and computing everywhere
Data, privacy, and the battle over personal information

View the BRITE '15 agenda (PDF)

BRITE '14
March 3-4, 2014
Columbia University, New York

Speakers included:

Neil Blumenthal, Co-founder & Co-CEO, Warby Parker
Mary Beech, SVP & CMO, Kate Spade New York
Jon Steinberg, President, Buzzfeed

Topics included:

How Is Your Startup Different from All Other Startups?
Effectively Building Your Brand Voice
The Power of Girl Talk: Sharing Honest Opinions in the Social Web

View the BRITE '14 agenda (PDF)

BRITE '13
March 4-5, 2013
Columbia University, New York

Speakers included:

Shiv Singh, Global Head of Digital, PepsiCo Beverages
Kaaren Hanson, Vice President of Design Innovation, Intuit
Charles Duhigg, Author, The Power of Habit; Journalist, The New York Times

Topics included:

The Truth about Mobile Advertising: Does it even work?
The Power of (Big) Data in a Networked World
Gamification and the Payment Economy

View the BRITE '13 agenda (PDF)

BRITE '12
March 5-6, 2012
Columbia University, New York

Speakers included:

Cathy Benko, Vice Chairman & Managing Principal, Brand, Deloitte
John Hayes, Chief Marketing Officer, American Express
Marc Speichert, Chief Marketing Officer, L'Oreal USA

Topics included:

The human element in branding -- communicate as you would in a person-to-person interaction
Data mining social media conversations for consumer and marketing insight
Marketing ROI -- develop metrics to monitor marketing's financial impact

View the BRITE '12 agenda (PDF)

BRITE '11
March 2-3, 2011
Columbia University, New York

Speakers included:

Antonio Lucio, Global Chief Marketing Officer, Visa Inc.
Russell Weiner, Chief Marketing Officer, Domino's Pizza
Frank Eliason, Senior Vice President, Social Media, Citi

Topics included:

Brand authenticity - how transparency can help build a stronger brand
The Future of Digital Marketing - the blurring of online and offline relationships and interactions
Navigating choice - how to avoid overwhelming consumers with too many choices

View the BRITE '11 agenda (PDF)

BRITE '10
March 31-April 1, 2010
Columbia University, New York

Speakers included:

Vivian Schiller, President and CEO, National Public Radio
Jeff Jarvis, author of What Would Google Do?
Thomas Gensemer, Managing Partner, Blue State Digital

Topics included:

Digital marketing - myths and realities of building brands in the online world
Innovation now - open collaboration and designing your business in beta
Customer networks - strategies to listen, engage, inspire, and mobilize them online

View the BRITE '10 agenda (PDF)

BRITE '09
March 4-5, 2009
Columbia University, New York

Speakers included:

Seth Godin, author of Tribes, Purple Cow, and the world's most popular marketing blog
Alyson Meranze, VP, Digital Content & Strategy, American Express
Lisa Hsia, Senior VP, New Media & Digital, Bravo TV

Topics included:

Digital marketing that works - cases from the front lines
Crowdsourcing, tribes, and marketing with online communities
Social media, mass media, and the prospects for brands

View the BRITE '09 agenda (PDF)

BRITE Asia '09
March 26, 2009
SMU, Singapore

Speakers included:

Gavin Coombes, CEO, FutureBrand Asia Pacific
Ramesh Divyanathan, Regional Marketing Director, BMW Asia Pte. Ltd. (Singapore)
Dae Ryun Chang, Professor of Marketing at Yonsei School of Business, Seoul, Korea

Topics included:

Digital media and the implications for brand value creation
Adoption of mobile and social media in Asian markets
Open networks, viral content, and emerging tech trends

BRITE - Online Communities
October 16, 2008
Columbia University, New York

Speakers included:

Richard Binhammer, Conversations, Communities & Communications, Dell
Thomas Gensemer, Managing Partner, Blue State Digital (creators of myBarackObama.com)
Sylvia Marino, Community Operations, Edmunds.com

Topics Included:

Stoking buzz, engaging influencers, and nurturing brand advocates
Network listening, market research, and product development
Customer service, employee communications, and recruiting

BRITE - CMO Summit
October 15, 2008
Columbia University, New York

Speakers included:

Heidi Browning, VP Custom Solutions and Research, Fox Interactive/MySpace
Penry Price, VP of Advertising-North America, Google
Gita Johar, Meyer Feldberg Professor of Business, Columbia Business School

Topics Included:

Social Networking and Brands - using networks to create viral marketing campaigns
Brands in crisis - winning customer trust and turning the tide of opinion
Creative leadership - harness multiple intelligence and creativity skills to inspire big thinking

BRITE '08
February 7-8, 2008
Columbia University, New York

Speakers included:

Marty Homlish, Global Chief Marketing Officer, SAP
Patia McGrath, Global Director, Innovation and Strategic Connections, GE
Aaron Cohen, CEO, Bolt.com

Topics included:

Building Brands in a New Media Environment
Building a Culture of Innovation within the Organization
The Role of Advertising in an Interactive Age

View the BRITE '08 agenda (PDF)