NYC Immersion Seminar: Branding in the Arts

The Center on Global Brand Leadership supports the design and implementation of the NYC Immersion Seminar: Branding in the Arts. Through the course, the Center connects students and faculty with NYC’s most iconic and forward looking arts institutions.

The course gives students the opportunity to learn about how companies in the arts industries (visual arts, theater, classical music, and culinary arts) are addressing new challenges and opportunities while maintaining centuries-old traditions.

To learn more about this and other NYC Immersion Seminars, check Columbia Business School’s course directory.