- Brand Talk
- For Students
Smarter Worlds is a new MBA/EMBA course developed by the Center on Global Brand Leadership that gives students the opportunity to learn about how new technologies are changing consumer behavior and business practices, and how this will impact the future of business development, management, and brand building.
Through course lecturers, guest speakers, discussions, and group and individual assignments, students will explore the developments in augmented reality, virtual reality, the Internet of Things, blockchain technology, artificial intelligence, and robotics that will create a “smarter world” in the future.
To learn more about this and other courses, check Columbia Business School’s course directory.