Recommended Classes
Brands are assets and managing them requires a diverse set of skills and an understanding of how brand strategy most effectively drives revenue growth. Key elements to build a strong brand include:
- Understanding the dynamics and motivations of all stakeholders, both internal and external, and knowing how to influence them.
- Analyzing the marketplace and differentiating your brand from its competitors.
- Communicating a clear brand promise and delivering it.
- Creating consistent communications across all customer touchpoints that demonstrate both the functional and emotional benefits of your brand.
- Innovative products, services and communications that drive brand strength.
- Using marketing metrics to determine return on investment.
We believe that the following courses from a range of departments (Marketing, Management, Leadership, and more) will provide you knowledge and experience in these areas and help you build the necessary skills to achieve success in the field of brand, marketing and communications.
NOTE: This list includes courses offered throughout the academic year. You can confirm which ones are offered in the spring or fall semesters by visiting the MBA and EMBA course schedules.
Jump to: MBA Courses | EMBA Courses
MBA
Marketing and Brand Strategy
B8621-001 - Managing Brands, Identity & Experience Bernd Schmitt – 3.0 credits
B6601-001 - Marketing Silvia Bellezza (This is a core course offered in a variety of sections.) – 1.5 credits
B8618-001 - Strategies for Long-Term Growth Len Sherman – 3.0 credits
B8649-001 – Pricing Strategies Asim Ansari – 3.0 credits
B8681-001 – Advanced Marketing Strategy Tom Hafen – 3.0 credits
B8679-001 – Digital Marketing Kinshuk Jerath – 3.0 credits
B8656-001 – Marketing Intelligence: The Art and the Science Kamel Jedidi – 3 credits
Consumer Behavior and Psychology
B8607-001 - Strategic Consumer Insights Michel Pham – 3.0 credits
B8619-001 - Behavioral Economics & Decision Making Elizabeth Webb – 3.0 credits
B8744-001 - The Psychology and Economics of Consumer Finance Eric Johnson & Stephen Zeldes – 3.0 credits
Leadership and Management
B8624-001 – Driving Strategic Impact: Mastering the Tools of Strategy Consulting Marco Viola – 1.5 credits
B8625-001 – Winning Strategic Capabilities Alonso Martinez – 3.0 credits
B8694-001 – Building the Sales Machine Michael Brown – 3.0 credits
B8658-001 - Catching Growth Waves in Emerging Markets Alonso Martinez & Rajeev Kohli – 3.0 credits
Entrepreneurship and Branding
B8615-001 – Media Marketing and Entrepreneurship Sharad Devarajan – 1.5 credits
B8613-001 - Entrepreneurial Selling Eric Baron – 1.5 credits
B8519-001 – Launch Your Startup Brendan Burns & David Lerner – 3.0 credits
Industry Focus
B8698-001 - Creation of a Retail Enterprise (Master Class) Mark Cohen – 3.0 credits
B8697-001 - Luxury Design and Strategy Ketty Maisonrouge – 3.0 credits
B8655-001 - The Luxury Approach Ketty Maisonrouge – 3.0 credits
B8635-001 - Marketing the Arts, Culture & Entertainment Joseph Plummer – 3.0 credits
B8568-001 – NYC Immersion Seminar: Branding in the Arts Bernd Schmitt – 1.5 credits
B8685-001 – Media and Entertainment: Strategy Consulting Projects Ava Seave – 1.5 credits
B8644-001 - Sports Economics And Policy Sunil Gulati & Jonathan Knee – 3.0 credits
B8688-001 - Virtual Reality & The Future of Storytelling: How Disruptive Technologies will Transform Media Sharad Devarajan – 1.5 credits
B8629-001 – Entertainment Marketing & the Crafting of Celebrity Businesses Jarrod Moses – 1.5 credits
B8625-001 – Winning Strategic Capabilities Alonso Martinez – 3.0 credits
B8125-001 – Digital Literacy for Decision Makers Chris Castiglione – 1.5 credits
B8624-001 – Driving Strategic Impact: Mastering the Tools of Strategy Consulting Marco Viola – 1.5 credits
B8648-001 - The Marketing of an American President Ellen Schapps – 1.5 credits
B8622-001 – Intro to User Experience Paul Canetti – 1.5 credits
B8221-001 - Economics of Healthcare and Pharmaceuticals Frank Lichtenberg – 1.5 credits
B8536-001 - Strategy and Competition in Pharmaceuticals and Biotechnology Cliff Cramer & Robert Essner – 1.5 credits
EMBA
Marketing and Brand Strategy
B7758-100 - International Seminar: Munich Bernd Schmitt – 3.0 credits
B7664-100 – Marketing for Organic Revenue Growth Donald Lehmann – 3.0 credits
B7620-100 – Developing and Executing the Market Strategy Noel Capon – 3.0 credits
B5601-001 - Marketing Strategy Andrey Simonov & Silvia Bellezza – 3.0 credits
B7681-001 – Advanced Marketing Strategy Tom Hafen – 3.0 credits
B7640-001 – Digital Marketing: Strategy & Tactics Jeremy Kagan – 3.0 credits
B7634-001 – Smarter Worlds Matthew Quint & Bernd Schmitt – 1.5 credits
Consumer Behavior and Psychology
B7514-001 - Napoleon's Glance William Duggan - 3.0 credits
B7619-001 - Behavioral Economics & Decision Making Elizabeth Webb - 3.0 credits
B7607-100 – Strategic Consumer Insights Michel Pham – 3.0 credits
Leadership and Management
B7550-100 - Executive Leadership Bob Bontempo & William Klepper – 3.0 credits
B7650-001 – Sales, Key/Strategic, and Global Account Management Noel Capon – 3.0 credits
Entrepreneurship and Branding
B7677-001 – High Tech Entrepreneurship Ran Kivetz – 3.0 credits
B7554-001 - Starting and Running an Entrepreneurial Company Donald Weiss – 3.0 credits
B7519-001 - Launch Your Startup Jack Kaplan – 3.0 credits
B7521-100 - Lean LaunchPad Steven Blank – 3.0 credits
Industry Focus
B7659-001 – Luxury Marketing and Management Oliver Heil – 1.5 credits
B7666-100 – Media Platforms and Content: A Foundations Course Miklos Sarvary – 3.0 credits