Brands are assets and managing them requires a diverse set of skills and an understanding of how brand strategy most effectively drives revenue growth. Key elements to build a strong brand include:

• Understanding the dynamics and motivations of all stakeholders, both internal and external, and knowing how to influence them.
• Analyzing the marketplace and differentiating your brand from its competitors.
• Communicating a clear brand promise and delivering it.
• Creating consistent communications across all customer touchpoints that demonstrate both the functional and emotional benefits of your brand.
• Innovative products, services and communications that drive brand strength.
• Using marketing metrics to determine return on investment.

We believe that the following courses from a range of departments (Marketing, Management, Leadership, and more) will provide you knowledge and experience in these areas and help you build the necessary skills to achieve success in the field of brand, marketing and communications.

NOTE: This list includes courses offered throughout the academic year. You can confirm which ones are offered in the spring or fall semesters by visiting the MBA and EMBA course schedules.

Jump to: MBA Courses | EMBA Courses

MBA

Marketing and Brand Strategy

B8621-001 - Managing Brands, Identity & Experience Bernd Schmitt – 3.0 credits

B6601-001 - Marketing Silvia Bellezza (This is a core course offered in a variety of sections.) – 1.5 credits

B8618-001 - Strategies for Long-Term Growth Len Sherman – 3.0 credits

B8649-001 – Pricing Strategies Asim Ansari – 3.0 credits

B8681-001 – Advanced Marketing Strategy Tom Hafen – 3.0 credits

B8679-001 – Digital Marketing Kinshuk Jerath – 3.0 credits

B8656-001 – Marketing Intelligence: The Art and the Science Kamel Jedidi – 3 credits

Consumer Behavior and Psychology

B8607-001 - Strategic Consumer Insights Michel Pham – 3.0 credits

B8619-001 - Behavioral Economics & Decision Making Elizabeth Webb – 3.0 credits

B8744-001 - The Psychology and Economics of Consumer Finance Eric Johnson & Stephen Zeldes – 3.0 credits

Leadership and Management

B8624-001 – Driving Strategic Impact: Mastering the Tools of Strategy Consulting Marco Viola – 1.5 credits

B8625-001 – Winning Strategic Capabilities Alonso Martinez – 3.0 credits

B8694-001 – Building the Sales Machine Michael Brown – 3.0 credits

B8658-001 - Catching Growth Waves in Emerging Markets Alonso Martinez & Rajeev Kohli – 3.0 credits

Entrepreneurship and Branding

B8615-001 – Media Marketing and Entrepreneurship Sharad Devarajan – 1.5 credits

B8613-001 - Entrepreneurial Selling Eric Baron – 1.5 credits

B8519-001 – Launch Your Startup Brendan Burns & David Lerner – 3.0 credits

Industry Focus

B8698-001 - Creation of a Retail Enterprise (Master Class) Mark Cohen – 3.0 credits

B8697-001 - Luxury Design and Strategy Ketty Maisonrouge – 3.0 credits

B8655-001 - The Luxury Approach Ketty Maisonrouge – 3.0 credits

B8635-001 - Marketing the Arts, Culture & Entertainment Joseph Plummer – 3.0 credits

B8568-001 – NYC Immersion Seminar: Branding in the Arts Bernd Schmitt – 1.5 credits

B8685-001 – Media and Entertainment: Strategy Consulting Projects Ava Seave – 1.5 credits

B8644-001 - Sports Economics And Policy Sunil Gulati & Jonathan Knee – 3.0 credits

B8688-001 - Virtual Reality & The Future of Storytelling: How Disruptive Technologies will Transform Media Sharad Devarajan – 1.5 credits

B8629-001 – Entertainment Marketing & the Crafting of Celebrity Businesses Jarrod Moses – 1.5 credits

B8625-001 – Winning Strategic Capabilities Alonso Martinez – 3.0 credits

B8125-001 – Digital Literacy for Decision Makers Chris Castiglione – 1.5 credits

B8624-001 – Driving Strategic Impact: Mastering the Tools of Strategy Consulting Marco Viola – 1.5 credits

B8648-001 - The Marketing of an American President Ellen Schapps – 1.5 credits

B8622-001 – Intro to User Experience Paul Canetti – 1.5 credits

B8221-001 - Economics of Healthcare and Pharmaceuticals Frank Lichtenberg – 1.5 credits

B8536-001 - Strategy and Competition in Pharmaceuticals and Biotechnology Cliff Cramer & Robert Essner – 1.5 credits

EMBA

Marketing and Brand Strategy

B7758-100 - International Seminar: Munich Bernd Schmitt – 3.0 credits

B7664-100 – Marketing for Organic Revenue Growth Donald Lehmann – 3.0 credits

B7620-100 – Developing and Executing the Market Strategy Noel Capon – 3.0 credits

B5601-001 - Marketing Strategy Andrey Simonov & Silvia Bellezza – 3.0 credits

B7681-001 – Advanced Marketing Strategy Tom Hafen – 3.0 credits

B7640-001 – Digital Marketing: Strategy & Tactics Jeremy Kagan – 3.0 credits

B7634-001 – Smarter Worlds Matthew Quint & Bernd Schmitt – 1.5 credits

Consumer Behavior and Psychology

B7514-001 - Napoleon's Glance William Duggan - 3.0 credits

B7619-001 - Behavioral Economics & Decision Making Elizabeth Webb - 3.0 credits

B7607-100 – Strategic Consumer Insights Michel Pham – 3.0 credits

Leadership and Management

B7550-100 - Executive Leadership Bob Bontempo & William Klepper – 3.0 credits

B7650-001 – Sales, Key/Strategic, and Global Account Management Noel Capon – 3.0 credits

Entrepreneurship and Branding

B7677-001 – High Tech Entrepreneurship Ran Kivetz – 3.0 credits

B7554-001 - Starting and Running an Entrepreneurial Company Donald Weiss – 3.0 credits

B7519-001 - Launch Your Startup Jack Kaplan – 3.0 credits

B7521-100 - Lean LaunchPad Steven Blank – 3.0 credits

Industry Focus

B7659-001 – Luxury Marketing and Management Oliver Heil – 1.5 credits

B7666-100 – Media Platforms and Content: A Foundations Course Miklos Sarvary – 3.0 credits