The 2020 Future of Marketing Leadership

On November 6, 2020, Columbia Business School’s Center on Global Brand Leadership and the ANA Educational Foundation (AEF) were proud to present The Future of Marketing Leadership - an online conference inspired by the goals of the Center and AEF to bring together current marketing leaders with the next generation of leaders. This event also ran in partnership with the Marketing Association of Columbia (MAC)’s annual Conference in support of this mission.

The Future of Marketing Leadership

Friday, November 6, 2020 | 10:00 AM - 12:30 PM ET
Online Conference

Given the current tumultuous environment, marketing industry leaders have never before had a better opportunity to leverage purpose-driven strategies to make a lasting impact by blending brand growth with social responsibility. Learn how today’s challenges are accelerating the pace of digital transformation, data-informed decision-making, and the need to make emotional connections with stakeholders. Hear from CEOs and CMOs who are unlocking the full potential of their resources and partnerships to adapt to this evolving marketplace.
 

Talks:

It's Not Business, It's Personal

  • Ann Mukherjee, Chairman and CEO, Pernod Ricard North America

Creativity as a Source of Competitive Advantage

  • Fernando Machado, Global CMO, Restaurant Brands International

Develop Innovation and KPIs to Solve Consumer Challenges

  • Emily Culp ’06, CEO, Cover FX

The Importance of Team Agility in Uncertain Times

  • Karen Wish ’94, VP and CMO, Mount Sinai Hospital Group and Network

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    About the Speakers

    Emily Culp '06
    CEO
    Cover FX

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    Emily Culp joined Cover FX as President in 2018, becoming CEO of the company in 2019. In her business transformation role, Culp has established the vision and strategic plan for the vegan and cruelty-free complexion expert brand. Most notably, she has developed the global product architecture for the industry pioneer, as well as evolved the brand positioning in the marketplace to be differentiated, ownable and globally consistent. 

    Additionally, Culp has implemented new sales and education processes and created a new company culture based on transparency, direct communication, accountability, embracing an entrepreneurial spirit and placing an emphasis on consumers at the heart of every decision. Through her leadership and vision, Culp has maintained Cover FX’s position as a true leader and pioneer in the clean beauty category, constantly pivoting strategies and adapting to shifts within the industry. 
     
    Before joining Cover FX, Culp was most recently the Global Chief Marketing Officer at Keds, where she was responsible for transforming that business by driving the strategic development and creative execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, eCommerce, PR and content. 

    Culp is a true eCommerce and digital marketing pioneer with over 20 years in the space and a vast career as a digital marketing veteran with various agency experience at Ogilvy, Arnold and Digitas. Additionally, she has also maintained client-side leadership roles at some of the world's leading consumer brands including Rebecca Minkoff, Unilever and Clinique.

    Culp is a board member at Mizzen + Main (an L Catterton Company) and an advisor at WIRL, Gilman Hill Asset Management and the Thirty Percent Coalition. She frequently lectures at Columbia University (where she holds her MBA) and NYU Stern School of Business, and has spoken at numerous industry events including Shop.org, NRF, Google Retail Summit and SXSW. She holds a BA from Wake Forest University and lives in New Jersey with her husband and two children.

    Fernando Machado
    Global CMO
    Restaurant Brands International

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    Fernando Machado is a global marketer with a passion for growing brands and businesses. With more than 160 Lions in Cannes (8 GPs, including 2 Titanium GPs), Fernando is known for pushing the creative boundaries to drive business growth. 

    Currently as Global CMO at Restaurant Brands International, Fernando’s focus is infusing Burger King, Popeyes and Tim Hortons with purpose (including sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development. Under Fernando’s leadership, Burger King became Creative Marketer of the Year in Cannes 2017 and Creative Brand of the Year in Cannes 2019. 

    Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove, where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).

    Ann Mukherjee
    Chairman and CEO
    Pernod Ricard North America

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    Ann Mukherjee is currently the Chairman and CEO of Pernod Ricard North America; Pernod Ricard is one of the largest wine and spirits companies in the world. Ann joined the company in December 2019, bringing with her nearly 30 years of marketing and sales experience. 

    Before Pernod Ricard, Ann was the Global Chief Commercial Officer for S.C. Johnson & Son and was responsible for the $12 billion consumer global business division that is present in more than 90 markets. Ann had originally joined S.C. Johnson & Son in 2015 as the company’s first-ever Global Chief Marketing Officer. Prior to this, Ann spent a decade with PepsiCo in various leadership roles including President of Global Snacks and PepsiCo Global Insights, SVP and Chief Marketing Officer of Frito-Lay, and Marketing Vice President for Quaker Snacks. Before PepsiCo, Ann spent 11 years at Kraft Foods Group managing a number of notable brands including Kraft Mac & Cheese, Kraft Singles, Taco Bell, and Minute Rice, to name a few. She started her career in 1992 at Citibank Diners Club in the New Product Department. 

    Ann has received many honors throughout her career; notably, she was named as one of Forbes’ Top 50 Most Influential CMOs and also as "Marketer of the Year" by Brand Week. She holds two degrees from the University of Chicago – a double Bachelor of Arts in Economics and in Religious Theology as well as an MBA in Finance from the Booth School of Business.

    Karen Wish '94
    VP and CMO
    Mount Sinai Hospital Group and Network

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    Karen Wish is VP and CMO at Mount Sinai Hospital Group and Network in New York, leading marketing efforts for 8 hospitals; more than 7,200 physicians, including general practitioners and specialists; 13 free-standing joint-venture centers; and an expanding network of multispecialty services.

    Previously, Karen was the Chief Marketing Officer and Chief Development Officer of Lighthouse Guild, supporting people living with vision loss. Prior to Lighthouse Guild, Karen led marketing efforts at NewYork-Presbyterian. Her MBA is from Columbia Business School.