Theory + Practice in Marketing

Now in its 6th year, the Theory + Practice Conference brings together marketing scholars, journal editors, business school deans, and practitioners who think the marketing discipline needs to re-examine itself and its relevance to practice.

The goal of the symposium is to synthesize a variety of perspectives and insights in order to identify concrete steps to achieve relevance.   The format of the symposium will promote an open discussion to identify key issues from the perspectives of all participants.

“Knowledge advances when striking real-world events and issues pose puzzles we have to try to understand and resolve. The most important decisions a scholar makes are what problems to work on.”

Professor James Tobin, Nobel Laureate in Lives of the Laureates, 1986