- Drupal How-To Guide
- Producing Web Content
- Social Media
- Blogs & Blogging
- Search Engine Optimization
- Google Analytics
- Style Guide
Using a consistent color palette across all collateral materials reinforces the School’s brand. The Columbia Business School color palette includes a wide range of distinctive colors in bright, light, and dark tones.
This rich palette allows for great creativity in depicting a range of messages across the multimedia spectrum. These colors may be used by the entire School.
Depending upon the medium, color can be rendered in a number of ways:
PANTONE — Use for offset or silkscreen printing and for accurate color matching.
CMYK — Use for digital printing and for four-color offset printing with color photographs.
RGB — Use for digital and on-screen applications such as PowerPoint presentations or videos.
WEB (Hexadecimal) — Use for online applications such as websites or e-newsletters.
The above colors were chosen from the Pantone Uncoated color book. Please note that color varies from coated to uncoated paper. Colors shown may not be accurate. Always refer to Pantone chips for actual color.