- Drupal How-To Guide
- Producing Web Content
- Social Media
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- Style Guide
- Configurations (Orientations)
- Colorways (Colors)
- Cobranding with other School entities
- Cobranding with Others
- The Hermes icon
- Do Nots
The Hermes icon—in various iterations—has been a visual symbol for the School for over five decades. The icon was adopted as Columbia Business School’s emblem because of the Greek god’s association with trade, commerce, and travel.
The words “Columbia Business School” are set in the font Polaris Bold. It is important to think of this mark as a singular piece of artwork; simply retyping it does not constitute reproducing it.
The School logo comes in three configurations:
By permission only
The centered logo should only be used when it is the only or one of few objects on the page or screen. The secondary should not be used as an opener or identifier such as in the top of an email, on the cover of a collateral piece, or in the header of a website.
Generally speaking, the stacked logo is reserved for use on merchandise or on the web when the available space is limiting.
The logo is available in five colorways.
All-blue variant not shown.
Although we strongly advise using only the approved colorways, there are some creative contexts where alternative colorations of the logo are appropriate. If you require a color variant not shown here, please contact the Strategic Communications team.
The sub-brand is a customized mark that identifies an office or department within the organization.
All best practices and usage guidelines on this page and in the Branding Guidelines PDF concerning the "Columbia Business School" logo apply to the sub-brands. If you have questions about using your sub-brand, please reach out to the Strategic Communications team.
Cobranding with Other Business School Entities
Placing multiple sub-brands together in the same setting is discouraged as it is repetitious and look inelegant. Instead, please use the Columbia Business School logo and acknowledge each internal partner/sponsor in running text.
The above preferred example is just one of many appropriate ways to signify a collaborative effort, initiative, or event. If you need help finding a way that works for your design or medium, contact the Strategic Communications team.
Keep a margin around the logo equal to the height of its letter “C” icon on all four sides — note how, for consistent measurements, the “C” in this case is rotated 90° on the left/right sides.
Cobranding with Other Entities
Aligning with Another Logo
Aim to align the bottom of the “Columbia Business School” wordmark to the partner’s/sponsor’s, as illustrated by the bottom, orange line. In these circumstances, we recommend making the first text line of the partner/sponsor logo the same x-height as the “Columbia Business School” wordmark as illustrated by the top, green line.
If the above execution is not pleasing, vertically-align the logos, as illustrated below:
Spacing with Another Logo
Maintain a minimum distance equivalent to width of three 'C's in the "Columbia Business School" wordmark as soon in the above example.
The Hermes Icon
The Business School's enduring icon, the Hermes Mark may be used separately from the full Columbia Business School logo only in the following circumstances:
- as part of an illustration, such as in a magazine spread or in an infographic
- as a decorative element
- as part of a pattern
- on merchandise, with permission
Recolor the logo. If the medium you’re working in requires a specific color not available to you, contact Strategic Communications for assistance.
Make the logo difficult to read by placing it on a non-contrasting color.
Stylize or alter the logo including outlining it, adding a drop shadow or bevel, or any stylistic effect.
Stretch or warp the logo. Remember to take care when manually resizing the logo.
Rearrange or edit the logo.
Recreate the logo. Use only the approved files.
Use parts of the logo to create a new logo.