Best Practices

On social media platforms like Facebook, Twitter, and Instagram, as much as 85 percent of video views happen with the sound off. Consider using closed captions or creative techniques (such as text on screen) to be sure your message is conveyed.

Steve Blank

Consider the medium. Communications' video analytics analysis has shown that longer videos – such as lectures and conference panels – work well on our YouTube channel, but on Facebook, Twitter, and Instagram shorter content is preferred. Consider creating different cuts for each platform.

If shooting with an iPhone or other smart phone shoot in landscape/horizontal mode and not vertically. Download a guide on shooting with a smart phone (PDF).

Whenever possible, use microphones (such as a lavalier / lapel microphone) to record your subject and pay attention to audio levels.

Use a tripod.

If you are filming an event, avoid filming the subject in front of a slide presentation. Below, an example of a subject silhouetted by a projector screen:


Ensure that all copyright clearances have been made so that Columbia Business School possesses the rights to all public-facing video content. (For example, do not include an audio soundtrack for which the School does not own the copyright in a video.)

It is not necessary to obtain a release for any individual or group recorded in a venue or at an event considered open to the public. People can be photographed or recorded at these events, except in places where they have a reasonable expectation of privacy. Conference organizers are still encouraged to seek permission from panelists in advance of recording sessions to manage expectations and maintain good relationships.

If the event is not open to the public, be sure that everyone being photographed or recorded signs a release form. Download a video release form (PDF).