Brand Guidelines

Strategic communications has developed video branding guidelines to be used across all Columbia Business School video. Assets not available for download on this page are available upon request. Contact Communications to request additional, customizable assets.

Hermes mark + mnemonic

Download asset (ZIP, 3.2MB) 

Columbia Business School logo and tagline

CBS Logo animation

Download asset (ZIP, 3MB)

Center or program subbrand logo [Example]

CBS subbrand logo

Request assets

Lower third title [Example]

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Event video – open card with subbrand logo

Request assets

ID - three-up [Example]

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Type Card [Example]

Request assets

Type Box [Example]

Editorial Style

All text should be written in accordance with the School’s editorial style guidelines.