TED Business Podcast

Every Monday, Bernstein Faculty Director and Associate Professor of Management Modupe Akinola hosts the TED Business podcast where she presents the most powerful and surprising ideas that illuminate the business world. At the end of each episode, Professor Akinola shares a mini-lesson on the talk's real-world applications, helping listeners set and achieve career goals, leverage their power to support others, and become inspiring leaders—because business evolves every day, and our ideas about it should, too. Learn more about the podcast and Professor Akinola

Season 4 Episodes:

HOW TO LET GO OF BEING A "GOOD" PERSON—WITH DOLLY CHUGH

October 11, 2021

What if your attachment to being a "good" person is holding you back from actually becoming a better person? In this accessible talk, social psychologist Dolly Chugh explains the puzzling psychology of ethical behavior—like why it's hard to spot your biases and acknowledge mistakes—and shows how the path to becoming better starts with owning your mistakes. After the talk, Modupe and Dolly give examples from their own lives of what it means to break down defenses, and be truly "good-ish."


WHY GENDER-BASED MARKETING IS BAD FOR BUSINESS—WITH GABY BARRIOS

October 4, 2021

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes—it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think—and shows how companies can find better ways to reach customers and grow their brands. After the talk, Modupe discusses why labeling and categorizing consumers in any way will negatively impact marketing strategy.


THE CASE FOR COOPS—WITH ANU PUUSA

September 20, 2021

Think capitalism is broken? Try cooperativism, says co-op enthusiast and researcher Anu Puusa. She lays out how cooperatives—businesses owned, operated and controlled by their members—can both make money and have a positive impact on the environment and local communities. With co-ops, Puusa says, doing good business and doing good at the same time becomes possible. After the talk, Modupe offers suggestions for listeners who are interested in participating in cooperativism.


DIGNITY ISN'T A PRIVILEGE, IT'S A WORKER'S RIGHT—WITH ABIGAIL DISNEY

September 13, 2021

What's the purpose of a company? In this bold talk, activist and filmmaker Abigail Disney imagines a world where companies have a moral obligation to place their workers above shareholders, calling on Disney (and all corporations) to offer respect, dignity and a living wage to everyone who works for them. After the talk, Modupe offers ideas for CEOS on how they can work collectively to treat workers better.


HOW TO COME OUT AT WORK, ABOUT ANYTHING—WITH MICAH EAMES

September 7, 2021

When TED media communications associate Micah Eames came out as trans at work, he quickly realized he'd need to start having tricky conversations with coworkers. Here's his advice for how you can open up about your identity at work, and what your colleagues can do to help. After the talk, Modupe provides tips on what employers can do to foster more supportive environments for their workers.


THE BRAIN BOOSTING BENEFITS OF EXERCISE—WITH WENDY SUZUKI

August 16, 2021

What's the most transformative thing that you can do for your brain today? Exercise! says neuroscientist Wendy Suzuki. Get inspired to go to the gym as Suzuki discusses the science of how working out boosts your focus, memory, and mood—which can make you better at your job. After the talk, Modupe explains a clever way to trick yourself into getting more exercise.


WHEN YOUR JOB MAKES YOU A TARGET OF ONLINE HATE—WITH DYLAN MARRON

July 26, 2021

Digital creator Dylan Marron has racked up millions of views for projects like "Every Single Word" and "Sitting in Bathrooms With Trans People"—but he's found that the flip side of internet success is internet hate. Over time, he developed an unexpected response that actually builds empathy on both sides: calling the people who leave him insensitive comments and asking: "Why did you write that?" After the talk, Modupe recounts her own experience with online hate, and offers her take on how to deal with angry outbursts online or in person.


LISTEN TO SEASON 1 EPISODES

LISTEN TO SEASON 2 EPISODES

LISTEN TO SEASON 3 EPISODES