Independent studies allow students to apply some of the methods/theories/tools learned during classes to a real-world business situation. These studies are typically based on in-company projects with a final deliverable required by the company. Depending on the scope of the project, the faculty supervising the study may require additional work from the student to generate deeper/broader insights from the student’s experience. This might entail some additional readings, analysis or the writing of a short paper.

Recent Independent Study Courses

• A+E Networks International: TV media international case study
• NBCUniversal : strategic overview of OTP television
• Comcast Ventures: Content marketing sector overview
• NBC News: Digital strategy/ Native advertising
• NewsCred: International market analysis and go-to-market strategy
• Current TV: Social media analysis
• Emerging digital media monetization strategies for Professor Miklos Sarvary